Tag "közösségi média"
Misconception that only Generation Z lives on TikTok – the average age of Hungarian users is 38 years old
Social media has become an indispensable part of every generation’s lives, from news consumption to purchasing decisions, according to a joint study by Publicis Groupe CEE (Central and Eastern Europe)...
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Value for money reigns, but we would spend more if…
At the Business Days conference Anita Mekler, a PwC Magyarország partner shared the results of the “Voice of the Consumer” study. This global survey – for the first time –...
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Goodbye celebrities?
57% of the more than 20,000 people surveyed in 30 countries by EY use online communities to find information when shopping, and 61% have already bought a product based on...
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Amazon partners with TikTok and Pinterest for social selling
Amazon has partnered with TikTok and Pinterest to allow users to buy products directly through the social media apps. At the moment, this trial is limited to users in the...
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German consumers are listening less to influencers
The impact of influencers on shopping behaviour in Germany has been decreasing. At the same time, the use of social media is in decline on the whole. This is shown...
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55% of Gen Z have made an online purchase while browsing social media
A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery. Indicating the importance of social commerce, more than half (55%)...
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Is orange wine the ‘drink of the summer’?
An explosion of posts on TikTok has shown a profound appetite for orange wine with some dubbing it the ‘drink of the summer’. It looks as though Generation Z and...
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Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in the FMCG sector. Within beauty care, there are many rapidly evolving segments such as face and body care, make-up, hair...
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YouTube, TikTok top list of teens’ most used social platforms
YouTube ranked as the most widely used (93%) online platform among U.S. teens for the second consecutive year in Pew Research Center’s annual survey of U.S. teens. TikTok ranked second (63%),...
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Social media users are 46% more receptive to online ads
Insights platform Kantar has found that frequent users of social media are much more likely to be positively disposed to online advertising compared to the average adult. Notably, among those...
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Nearly half of Gen Z will buy holiday gifts on social media, survey finds
Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report. Following forecasts of higher holiday retail sales, nearly three-fourths (74%)...
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József Bernáth bids farewell to Frutti, Veggi and Káosz with autumn delicacies
At the last press workshop of the European Fresh Team program this year, a cabbage and apple dish evoking a real autumn flavor was prepared under the direction of chef...
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98% of shoppers use social media to find products
In the last 12 months, 99 percent of European consumers have changed the way they shop online. A large majority (98 percent) look for products on social media. At the...
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TikTok partners with Unilever for new global content series
Social media platform TikTok has partnered with global FMCG giant Unilever to celebrate the #CleanTok community of worldwide cleaning enthusiasts. As part of the partnership, TikTok will co-create and curate...
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ALDI is also cool on TikTok
The number of likes given to ALDI Hungary’s tiktok content by its fans and followers has crossed the magical one million mark in the past few days, thus proving that...
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Uniform but unique
Dina Meindl, managing director of membership services at Shop Association introduced the revamped central website, the Shop! Central platform and the Let’s Talk Shop! video roundtable discussion series. Building on...
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People now spend more time on TikTok than any other social app
Meltwater and We Are Social look at social media monthly usage trends worldwide among Android users aged 16 to 64. According to their data presented by the Atlas VPN team,...
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Gen Z shoppers are less agreeable to the opinions of others
Strategic marketing consultancy Sooth released a number of interesting statistics about Gen Z consumer behavioral drivers obtained by applying AI-driven psychographic models to data sourced from surveys, social conversation and...
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Deloitte: This year, the total value of commerce in social media may reach one trillion dollars
This year, the total value of trade in social media may reach one thousand billion dollars, and the number of customers may reach 5 billion, Deloitte told MTI. The international...
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What strategies do gastro-influencers follow?
Dr Mária Törőcsik, a professor at the University of Pécs and Míra Mohr, an economist behind the Süti MáMohr blog and self-proclaimed gastro rock star, did a qualitative survey on...
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Tesco redesigns iconic logo as part of unique Easter egg hunt
Tesco is celebrating this Easter by giving its iconic logo an egg-themed makeover supported by a £100k giveaway. As part of the re-design, a cracked egg has been added to...
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The 10 fastest-growing drinks brands on Instagram
It may not be easy to stand out in a crowded field, but the 10 fastest-growing drinks brands on social media have encountered a winning formula when it comes to engaging their followers...
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TikTok Tops For Social Media-Based Shopping, Study Finds
Livestream shopping on social media has gained popularity since the COVID-19 pandemic, blending engaging content with an option to purchase products, and indeed many analysts are predicting that ‘social commerce’...
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New trends in social media
Trade Marketing Club (TMC) members met online on 3 November, to discuss the latest trends in social media. TMC founders Ágnes Csiby, Zsuzsanna Hermann and Ildikó Kátai welcomed the more than...
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Social media news
The online club meeting of the Trade Marketing Club on November 3 dealt with trends in social media platforms. The relevant experts presented the latest opportunities, expectations and challenges with...
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(HU) Nem szerethet mindenki – a FutureTalks podcast vendége Gálvölgyi János
Sorry, this entry is only available in HU....
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Millennial, Gen Z shoppers prefer D2C when buying from online international brands
When it comes to shopping online at an international retailer or brand the majority of Gen Z (60%) and millennials (63%) like to buy direct rather than on a marketplace...
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(HU) Az influencerek által közzétett tartalmak kötelező jelöléseire figyelmeztet a GVH
Sorry, this entry is only available in HU....
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ESM, Emplifi Team Up To Showcase Best Supermarket Performers On Social Media
The latest instalment in Aldi UK’s ‘Kevin The Carrot’ series was the best performing supermarket post on Facebook in the fourth quarter of 2021, with 150,354 interactions, a new report...
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New digital employer branding campaign from Henkel
Henkel is transforming its employer communication and launches a new career website plus an employer branding campaign, with the motto ‘Dare to make an impact?’. Henkel rolls out the campaign...
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