Tesco redesigns iconic logo as part of unique Easter egg hunt

As part of the re-design, a cracked egg has been added to the Tesco ‘O’ in thousands of locations nationwide, across stores, delivery vans, billboards, social media posts, in-store signage, digital advertising, and TV adverts running until 29 March.

With a campaign developed by creative agency BBH, the cracked egg logo has been ‘hidden’ in 19 surprise locations around the UK as part of a ‘unique’ egg-hunt activation. Lucky customers who stumble upon one of the logos need only take a picture and post it on social media with the #CrackingEaster hashtag to be in with a chance of winning £1,000.

Up to 100 lucky entrants will be able to win the £1,000 prize as part of the giveaway, securing two separate £500 vouchers to do with as they please.

Marketing Beat