Nearly half of Gen Z will buy holiday gifts on social media, survey finds
Many in the generation expect to spend more than last year and will shop earlier if retailers introduce discounts sooner, according to a Shopify report.
Following forecasts of higher holiday retail sales, nearly three-fourths (74%) of shoppers expect their holiday gift budget to remain the same or increase compared to last year, according to a Shopify and Gallup survey of 1,761 U.S. consumers conducted last month. Thirty-seven percent of Gen Z shoppers expect to spend more on their holiday purchases than last year, the survey also found.
Less than half (41%) of shoppers plan to start their holiday shopping in October, followed by 39% who are doing so in November and 20% in December. Though nearly all (93%) of shoppers plan to buy at least some of their gifts online, almost half of shoppers (47%) anticipate purchasing all or most of their gifts online.
Shopify found that nearly half (48%) of Gen Z consumers plan to buy at least some gifts through social media, a greater share than the third of all U.S. consumers that plan to do so.
Forty-eight percent of Gen Z survey respondents also said they would buy their holiday gifts early if retailers began introducing their holiday deals and promotions sooner.
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