Tag "Hazai Láncok"
Premium FMCG products starting to sell in tobacco shops
Date: 2024-11-03 20:13:29
This article is available for reading in Trade magazin 2024/11 There was a scissors effect in the relative value sales growth of domestic retail chains and tobacco shops in 2022,...
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Selective shopping is the new way to control disposable income
Date: 2024-11-03 20:06:13
Andreas Christou was one of the presenters at Trade magazin’s Business Days conference this year, speaking about the performance of domestic chains. This article is available for reading in Trade...
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Inflation – how consumers have adapted to constant changes
Date: 2024-06-17 14:31:46
Andreas Christou, managing director of RetailZoom told at the Trade Marketing Club’s market research day: shoppers are no longer able or willing to spend more. This article is available for...
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Hungarian-owned retail chains: growing gap between Budapest and the rest of the country
Date: 2023-06-15 14:10:16
This article is available for reading in Trade magazin 2023/6-7. Growing gap between Budapest and the country Andreas Christou, managing director of RetailZoom gave a presentation on the market...
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The 2022 ranking of FMCG retailers is out now – Unbeatable top 3
Date: 2023-06-06 16:24:01
2022 was yet another year when discounters continued their superb performance. This is why it isn’t surprising at all that Lidl held on to the No.1 spot with a comfortable...
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Hungarian-owned retail chains: adjustment period after the 54% inflation
Date: 2023-03-03 12:22:55
Many of us thought that we would be able to take a breather post pandemic, however, the 54% retail inflation in Hungary has proved us wrong. So, what is fuelling...
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End of summer: inflation above 34% and the worst is probably yet to come…
Date: 2022-12-02 09:55:07
It was on Tuesday that Andreas Christou, managing director of RetailZoom gave a presentation at the Business Days conference. His topic was the latest trends for Hungarian retail chains and...
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Magazine: 2022 will be the year of uncertainty
Date: 2022-07-05 07:12:37
Stronger private labels in Hungarian-owned retail chains 2021 was about the dominance of Hungarian-owned retail chains. This was the first year when all of them were able to increase value...
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Strengthening Hungarian chains in the FMCG market
Date: 2022-01-13 09:53:31
In March-April 2020, during the first wave of the coronavirus pandemic when the panic-buying started, FMCG sales by Hungarian-owned retail chains skyrocketed – the like-for-like sales growth was 45 percent....
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Magazine: From adapting to living with the pandemic
Date: 2021-06-29 07:24:16
The first wave of the pandemic was about panic and thus we panic-shopped. The second wave of the pandemic (2020 Q4) was about adjusting and with our 3rd lockdown we...
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Lidl crosses the finish line first!
Date: 2021-06-04 08:27:29
There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year. Already last year many asked the question: Will Lidl overtake Tesco in...
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Exciting 15 months from a market researcher’s perspective
Date: 2021-05-17 15:57:53
On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...
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Magazine: 2021: Change is here to be solidified
Date: 2021-03-02 10:57:19
In 2020 we stopped flying and most likely the trend will continue until April-June 2021, ‘home office’ became a standard work routine for several sectors, we minimised our driving and...
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The tides have turned: From recovery to growth
Date: 2020-11-10 21:39:46
Since the pandemic started in March, impulse baskets have shrunk and now only represent 39 percent of all baskets. For instance in the first three months of the pandemic (March-May)...
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Less frequency but larger baskets
Date: 2020-11-10 17:15:12
It seems that we have materialized the second wave of the pandemic and restrictions are already getting more drastic, However, is this reflected in customer’s behavior? Signs clearly indicate parallel...
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RetailZoom: Home cooking categories continue to soar, impulse categories fall
Date: 2020-06-03 13:56:05
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RetailZoom: Basket Values peeks in April for Domestic Chains
Date: 2020-05-18 14:43:10
Last week we published that Local Chains have managed to grow their value sales in April by an average of 9%. This lags behind the growth intensity experienced in March...
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RetailZoom: Private Label on the rise in Domestic Chains
Date: 2020-05-13 16:37:03
Although the extraordinary surge in stock-up syndrome experienced in the midst of March has been smoothed by the end of the month, Local Chain shops have been successful in keeping...
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RetailZoom: The surge of penetration in Domestic Chains – but what is behind it?
Date: 2020-05-04 21:38:39
We have examined the changes in Domestic Chains and the shopping habits of its customers already from many aspects, now let’s look at those changes from another angel: basket penetration....
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RetailZoom: „Domestic chains continues to soar” – Budapest vs. Countryside
Date: 2020-04-20 19:07:31
There is a significant difference in how customers conduct their shopping between Budapest stores and ones that fall outside of Budapest. Let’s look at how this materializes in the shops...
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RetailZoom: Customers deciding what are the “non-essential” categories
Date: 2020-04-08 17:42:09
Although the consumers’ first and immediate response to the start of Corona virus and the quarantine period that ensued was to swarm the retail outlets and building heavy stocks from...
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RetailZoom: “Does Size Matter?” – how the size of domestic chains influence shopper experience
Date: 2020-04-06 20:33:10
Since the pandemic, all domestic chains have sky-rocketed in sales. Large store formats (400-1000 m2) became trailblazers meanwhile XL store formats (1000 m2 – 2500 m2) such as Supermarkets and...
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