Tag "Hazai Láncok"
A turnaround in promotions – brands are returning, but only with a discount?
At the April meeting of the Trade Marketing Club (TMK) Andreas Christou, managing director of Retail Zoom told: while the number of stores keeps decreasing, FMCG sales aren’t shrinking as...
Read more
Strategic development, sustainability and community presence by Reál
In 2024 the Reál Group continued the structural transformation that had begun in previous years – the nationwide harmonisation of product selection, pricing and promotions. By the end of last...
Read more
Selective shopping
Selective shopping is the latest trend and all the signs indicate that it will continue to determine how and where shoppers spend their money in domestic chain stores in 2025....
Read more
Premium FMCG products starting to sell in tobacco shops
This article is available for reading in Trade magazin 2024/11 There was a scissors effect in the relative value sales growth of domestic retail chains and tobacco shops in 2022,...
Read more
Selective shopping is the new way to control disposable income
Andreas Christou was one of the presenters at Trade magazin’s Business Days conference this year, speaking about the performance of domestic chains. This article is available for reading in Trade...
Read more
Inflation – how consumers have adapted to constant changes
Andreas Christou, managing director of RetailZoom told at the Trade Marketing Club’s market research day: shoppers are no longer able or willing to spend more. This article is available for...
Read more
Hungarian-owned retail chains: growing gap between Budapest and the rest of the country
This article is available for reading in Trade magazin 2023/6-7. Growing gap between Budapest and the country Andreas Christou, managing director of RetailZoom gave a presentation on the market...
Read more
The 2022 ranking of FMCG retailers is out now – Unbeatable top 3
2022 was yet another year when discounters continued their superb performance. This is why it isn’t surprising at all that Lidl held on to the No.1 spot with a comfortable...
Read more
Hungarian-owned retail chains: adjustment period after the 54% inflation
Many of us thought that we would be able to take a breather post pandemic, however, the 54% retail inflation in Hungary has proved us wrong. So, what is fuelling...
Read more
End of summer: inflation above 34% and the worst is probably yet to come…
It was on Tuesday that Andreas Christou, managing director of RetailZoom gave a presentation at the Business Days conference. His topic was the latest trends for Hungarian retail chains and...
Read more
Magazine: 2022 will be the year of uncertainty
Stronger private labels in Hungarian-owned retail chains 2021 was about the dominance of Hungarian-owned retail chains. This was the first year when all of them were able to increase value...
Read more
Strengthening Hungarian chains in the FMCG market
In March-April 2020, during the first wave of the coronavirus pandemic when the panic-buying started, FMCG sales by Hungarian-owned retail chains skyrocketed – the like-for-like sales growth was 45 percent....
Read more
Magazine: From adapting to living with the pandemic
The first wave of the pandemic was about panic and thus we panic-shopped. The second wave of the pandemic (2020 Q4) was about adjusting and with our 3rd lockdown we...
Read more
Lidl crosses the finish line first!
There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year. Already last year many asked the question: Will Lidl overtake Tesco in...
Read more
Exciting 15 months from a market researcher’s perspective
On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...
Read more
Magazine: 2021: Change is here to be solidified
In 2020 we stopped flying and most likely the trend will continue until April-June 2021, ‘home office’ became a standard work routine for several sectors, we minimised our driving and...
Read more
The tides have turned: From recovery to growth
Since the pandemic started in March, impulse baskets have shrunk and now only represent 39 percent of all baskets. For instance in the first three months of the pandemic (March-May)...
Read more
Less frequency but larger baskets
It seems that we have materialized the second wave of the pandemic and restrictions are already getting more drastic, However, is this reflected in customer’s behavior? Signs clearly indicate parallel...
Read more
RetailZoom: Basket Values peeks in April for Domestic Chains
Last week we published that Local Chains have managed to grow their value sales in April by an average of 9%. This lags behind the growth intensity experienced in March...
Read more
RetailZoom: Private Label on the rise in Domestic Chains
Although the extraordinary surge in stock-up syndrome experienced in the midst of March has been smoothed by the end of the month, Local Chain shops have been successful in keeping...
Read more
RetailZoom: The surge of penetration in Domestic Chains – but what is behind it?
We have examined the changes in Domestic Chains and the shopping habits of its customers already from many aspects, now let’s look at those changes from another angel: basket penetration....
Read more
RetailZoom: „Domestic chains continues to soar” – Budapest vs. Countryside
There is a significant difference in how customers conduct their shopping between Budapest stores and ones that fall outside of Budapest. Let’s look at how this materializes in the shops...
Read more
RetailZoom: Customers deciding what are the “non-essential” categories
Although the consumers’ first and immediate response to the start of Corona virus and the quarantine period that ensued was to swarm the retail outlets and building heavy stocks from...
Read more
RetailZoom: “Does Size Matter?” – how the size of domestic chains influence shopper experience
Since the pandemic, all domestic chains have sky-rocketed in sales. Large store formats (400-1000 m2) became trailblazers meanwhile XL store formats (1000 m2 – 2500 m2) such as Supermarkets and...
Read more