Dreher Sörgyárak - Trademagazin

Tuned to premium
Date: 2024-04-05 10:40:10

This article is available for reading in Trade magazin 2024/4 The combined sales revenue of the five biggest brewers in Hungary – Borsodi Brewery Kft., Carlsberg Hungary Kft., Dreher Breweries...

Gábor Békefi will retire from the head of Dreher Breweries in August
Date: 2024-03-14 11:32:51

After nearly 7 years, the CEO of Dreher Sörgyárak Zrt., Gábor Békefi, is retiring. Under his management, the company’s product portfolio changed radically, efficiency and market share in the key...

Fenntartható fejlődés a Superbrands 2023 Program üzenete
Date: 2023-11-16 11:48:41

2023-ban is nagyszámú, közel 100 díjazott márka részvételével rendezik meg Magyarország egyik legfontosabb üzleti díjátadó eseményét, a Superbrands gálát. A Superbrands Magyarország Program a kiemelkedő márkák értékelésén túl küldetésének tekinti, hogy felhívja...

Dreher is embarking on the biggest investment program in Hungarian beer production so far
Date: 2023-10-26 12:10:11

The long-term future of Dreher Breweries is ensured by the 100 billion HUF development series of Asahi Group Holdings and Asahi Europe & International. Complementing the investments of previous years,...

Peroni Nastro Azzurro is moving the experience of the Aston Martin Forma1™ team to downtown Budapest again 0.0%
Date: 2023-07-14 11:49:46

In addition to Barcelona, Milan, Stockholm and Bratislava, the extremely popular downtown garage experience, “IL PITSTOP”, born from the global cooperation of Peroni Nastro Azzurro 0.0% and Aston Martin Aramco...

Dreher Sörgyárak touches wheat in a completely unusual way
Date: 2023-07-07 10:28:38

The recipes of Dreher Sörgyárak’s domestic brands traditionally lack wheat as an ingredient. In the Brewery, which operates independently of the company’s historic brewhouse and breweries, this tradition has now...

Responsible alcohol consumption is already taught as part of university courses
Date: 2023-06-30 11:19:07

The topic of responsible alcohol consumption became part of university classes at the Dreher Sörgyárak “Eat-Drink!” to initiate its program. The first test course of the UNI series of the...

Dreher Breweries is developing its production capacity with a HUF 7 billion investment
Date: 2023-06-22 11:04:28

After previous investments in energy efficiency, Asahi’s parent company and regional headquarters are continuing to develop the Dreher quarry factory with HUF 7 billion. With the construction of the new...

Dreher Peach
Date: 2023-05-22 10:07:47

New peach Dreher is defined by the inimitable taste of peach and the characters of two different hops. We brewed this special beer for those who like to try new...

How can we promote alcohol ethically? – ÖRT podcast
Date: 2023-05-08 12:12:57

Advertising alcohol carries a particularly high responsibility. It is no coincidence that companies must comply with very serious regulations and criteria systems in this market. However, the Dreher Breweries can...

Hold my beer! – the beer market accepts the challenge
Date: 2023-03-30 22:43:08

Domestic sales of the five biggest breweries in Hungary were 3% higher in 2022 than in the previous year. More than 6 million hectolitres of beer were sold. Production costs...

Dreher is starting the season with new packaging and a peach flavor
Date: 2023-03-23 11:48:21

One of the important symbols of Dreher Breweries, the circled triangle, appears more prominently on the new, more uniform packaging of the brand’s entire alcoholic and non-alcoholic portfolio. The ancient...

Women in the nearly 170-year-old Dreher Brewery
Date: 2023-02-28 11:08:18

In connection with Women’s Day, Dreher Sörgyárak presents the role of women in the history of the brewery, the brand and Hungarian beer production in a three-part animated short film...

Permanent, non-FMCG winner at Display of the Year in 2022
Date: 2023-01-12 10:30:00

This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...

The new beer of the ANTL brand comes with an exclusive, limited edition
Date: 2022-12-13 11:35:07

The newest beer of the Dreher Breweries’ experimental Brewery, opened last year, ANTL Key West APA, owes its special tropical fruit flavors to American hops. The new beer specialty will...

Dreher Breweries has appointed a sustainability expert
Date: 2022-10-27 11:43:22

Dreher Breweries, in line with its long-term sustainability objectives, has created a position of expert responsible for sustainability, which is held by Diána Damásdi. As a sustainability expert, Diána Damásdi’s...

Sustainability in every field of life
Date: 2022-09-09 10:28:43

The 5R rule Dr Zoltán Fehér, conservation manager at WWF Magyarország: “The 5R rule (Refuse, Reduce, Reuse, Recycle, Rot) explains what we should do in our daily lives for the...

Association of Hungarian Brewers: Past, present and future
Date: 2022-06-08 16:06:29

A roundtable discussion and a standing reception – this is how the Association of Hungarian Brewers (MSSZ) celebrated its 30th anniversary. Borsodi Brewery Kft., Dreher Breweries Zrt., Heineken Hungária Breweries...

Peroni Nastro Azzurro 0,0%
Date: 2022-05-20 09:49:52

Iconic beer brand Peroni now introduces an alcohol-free variant. The same recipe and ingredients are used in brewing as with the classic, alcohol-containing Peroni, including the very same lager yeast...

Beer also tastes great without alcohol
Date: 2022-05-18 10:03:41

Orsolya Mottl-Molnár, marketing and trade marketing director of Heineken Hungária Breweries Zrt. cited Nielsen data when she told our magazine: both flavoured and unflavoured alcohol-free beer sales increased in 2021....

Finally, we are out and about again!
Date: 2022-05-12 10:54:18

There were no festivals during the pandemic, but finally the open-air season is here again. Meanwhile street food has become a quickly expanding culinary trend. It has fully integrated into...

Magazine: The beer market is on the mend, but full recovery will take more time
Date: 2022-03-01 06:10:45

Sales data from the first 11 months of 2021 forecast that last year brought similar results in the beer market as the pandemic-ridden 2020. Dr Sándor Kántor, director of the...

Consumer trust and brand equity correlate
Date: 2021-11-26 10:04:50

In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...

Sustainable groceries are gaining ground
Date: 2021-09-20 10:47:55

The most important directions in food industry innovation target sustainability trends. According to Attila Vörös, managing director of the Federation of Responsible Food Manufacturers (FÉSZ), during the pandemic companies were...

Dreher builds Beer Workshop
Date: 2021-08-26 18:52:05

Dreher Breweries has built a Beer Workshop, which operates independently of its historic brewhouse. Beer Workshop is going to be the home of a new Hungarian beer brand, ANTL. The...

Dreher Breweries opened a brewery
Date: 2021-08-05 09:58:03

Dreher Breweries has built a beer workshop independently of its historic brewery, which will be a workshop for creative recipes and the home of a new Hungarian brand. With the...

Non-alcoholic beer was given to responsible drivers
Date: 2021-06-28 09:41:02

The summer heat encourages crowds to get in cars and not stop until Lake Balaton or other waterfront areas, so it is of the utmost importance to draw attention to...

Viper – Hard Seltzer
Date: 2021-04-28 12:20:43

The latest alcoholic drink trend comes straight from the United States: hard seltzer is a transparent, carbonated alcoholic drink, typically with a bit of fruit flavour. Its desired alcohol and...

A pandemic-ridden beer market
Date: 2021-01-25 14:25:22

The HoReCa sector makes up for nearly 30 percent of the major Hungarian breweries’ sales – and no beer was sold in this channel during the spring and the end-of-year...

Do we appreciate the future?
Date: 2020-10-06 10:38:37

The pandemic showed the fundamental problems of our healthcare, education and food supply systems, but at the same time we could also experience how much cleaner the air and our...

Tuned to premium Date: 2024-04-05 10:40:10

Gábor Békefi will retire from the head of Dreher Breweries in August Date: 2024-03-14 11:32:51

Fenntartható fejlődés a Superbrands 2023 Program üzenete Date: 2023-11-16 11:48:41

Dreher is embarking on the biggest investment program in Hungarian beer production so far Date: 2023-10-26 12:10:11

Peroni Nastro Azzurro is moving the experience of the Aston Martin Forma1™ team to downtown Budapest again 0.0% Date: 2023-07-14 11:49:46

Dreher Sörgyárak touches wheat in a completely unusual way Date: 2023-07-07 10:28:38

Responsible alcohol consumption is already taught as part of university courses Date: 2023-06-30 11:19:07

Dreher Breweries is developing its production capacity with a HUF 7 billion investment Date: 2023-06-22 11:04:28

Dreher Peach Date: 2023-05-22 10:07:47

How can we promote alcohol ethically? – ÖRT podcast Date: 2023-05-08 12:12:57

Hold my beer! – the beer market accepts the challenge Date: 2023-03-30 22:43:08

Dreher is starting the season with new packaging and a peach flavor Date: 2023-03-23 11:48:21

Women in the nearly 170-year-old Dreher Brewery Date: 2023-02-28 11:08:18

Permanent, non-FMCG winner at Display of the Year in 2022 Date: 2023-01-12 10:30:00

The new beer of the ANTL brand comes with an exclusive, limited edition Date: 2022-12-13 11:35:07

Dreher Breweries has appointed a sustainability expert Date: 2022-10-27 11:43:22

Sustainability in every field of life Date: 2022-09-09 10:28:43

Association of Hungarian Brewers: Past, present and future Date: 2022-06-08 16:06:29

Peroni Nastro Azzurro 0,0% Date: 2022-05-20 09:49:52

Beer also tastes great without alcohol Date: 2022-05-18 10:03:41

Finally, we are out and about again! Date: 2022-05-12 10:54:18

Magazine: The beer market is on the mend, but full recovery will take more time Date: 2022-03-01 06:10:45

Consumer trust and brand equity correlate Date: 2021-11-26 10:04:50

Sustainable groceries are gaining ground Date: 2021-09-20 10:47:55

Dreher builds Beer Workshop Date: 2021-08-26 18:52:05

Dreher Breweries opened a brewery Date: 2021-08-05 09:58:03

Non-alcoholic beer was given to responsible drivers Date: 2021-06-28 09:41:02

Viper – Hard Seltzer Date: 2021-04-28 12:20:43

A pandemic-ridden beer market Date: 2021-01-25 14:25:22

Do we appreciate the future? Date: 2020-10-06 10:38:37