Dreher - Trademagazin

NIQ: Young people don’t need pats on the back, they need mentor figures
Date: 2024-11-18 10:38:05

An average Hungarian adult belongs to a total of barely 2-3 communities in his life apart from his family and workplace. That’s why it’s extremely important what kind of impressions...

The CEO of Dreher made a commitment to further strengthen the inclusive culture
Date: 2024-10-03 12:02:17

International research* proves that companies where employees receive equal treatment regardless of their demographic and cultural background have a significantly higher amount of innovation and a greater resilience to crises....

One of the iconic locations of Hungarian beer culture is 45 years old
Date: 2024-09-12 11:47:11

With restored relics, beer history AI time travel short film, id. The Dreher Sörmüzeum, which houses one of the largest and richest beer industry collections in Hungary, is celebrating its...

Do Hungarians like Heineken the most?
Date: 2024-06-21 11:13:30

According to the latest Pénczenrum poll, Heineken’s beers are still the most popular among readers, although Dreher is not far behind. Borsodi is in third place, but significantly behind, while...

The results of the Hungarian beer industry in 2023: mixed performance from the big producers
Date: 2024-06-06 11:45:34

The 2023 business year brought various challenges and successes for Hungarian beer producers. While net sales increased among the four leading beer producers – Borsodi, Heineken, Dreher, and Carlsberg –...

The Hungarian beer market focuses on alcohol-free beers and the premium category
Date: 2024-05-06 12:37:00

The Hungarian beer market is witnessing significant shifts, with non-alcoholic and premium beers becoming increasingly popular. According to Kántor Sándor, Director of the Hungarian Brewers Association, there is a noticeable...

Dreher presents a new top-fermented beer
Date: 2024-04-22 12:11:55

Dreher Sörgyárak expands its alcoholic portfolio with a new ale-type beer. Thanks to the three types of hops, Dreher Blonde Ale, which has a characterful yet light taste, presents an...

The raspberry-flavored, low-calorie Dreher 24 has arrived
Date: 2024-04-12 11:20:55

The product is not only new in flavor, but compared to other products in the portfolio, its calorie content is low. Alcohol-free beers, whether fruit-flavored or non-flavored, continue to be...

Dreher comes out with a lighter-tasting, yet characteristically hoppy beer
Date: 2024-03-20 10:34:22

The latest beer from Dreher serves a new, growing consumer demand by offering a lighter flavor profile to customers. Dreher 4.0 provides a quality beer experience easily, with a 4%...

Dreher Sörgyárak touches wheat in a completely unusual way
Date: 2023-07-07 10:28:38

The recipes of Dreher Sörgyárak’s domestic brands traditionally lack wheat as an ingredient. In the Brewery, which operates independently of the company’s historic brewhouse and breweries, this tradition has now...

Dreher Breweries is developing its production capacity with a HUF 7 billion investment
Date: 2023-06-22 11:04:28

After previous investments in energy efficiency, Asahi’s parent company and regional headquarters are continuing to develop the Dreher quarry factory with HUF 7 billion. With the construction of the new...

Dreher Peach
Date: 2023-05-22 10:07:47

New peach Dreher is defined by the inimitable taste of peach and the characters of two different hops. We brewed this special beer for those who like to try new...

The Dreher family novel is here!
Date: 2023-05-18 12:40:38

“What depends on me cannot depend on me.” – Anton Dreher’s creed could even be on the family coat of arms, it accompanies his descendants so much. The main thread...

Dreher 24 is updating its non-alcoholic portfolio with a lime-mint flavor
Date: 2023-04-13 10:06:33

In April, Dreher 24 launches a new product with a lime-mint flavor and 0.0% alcohol content. Flavored and non-flavored non-alcoholic beers have been increasingly popular among domestic consumers for years,...

Dreher is starting the season with new packaging and a peach flavor
Date: 2023-03-23 11:48:21

One of the important symbols of Dreher Breweries, the circled triangle, appears more prominently on the new, more uniform packaging of the brand’s entire alcoholic and non-alcoholic portfolio. The ancient...

Women in the nearly 170-year-old Dreher Brewery
Date: 2023-02-28 11:08:18

In connection with Women’s Day, Dreher Sörgyárak presents the role of women in the history of the brewery, the brand and Hungarian beer production in a three-part animated short film...

The strength of brands
Date: 2023-01-09 10:59:02

On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...

New Sales Director at Dreher
Date: 2022-08-02 10:15:48

From June of this year, Csaba Szilágyi is responsible for tasks related to the sales of Dreher products. The new manager has extensive Hungarian and international experience in this professional...

FMCG workplaces with a domestic production base lead in the career choice ranking of young people
Date: 2022-07-28 08:28:49

According to a survey carried out by Zyntern.com, the job portal of the Z and Y generations, agricultural and economic sciences are among the top 5 industries among career choosers,...

(HU) Idén is folytatja közös baleset-megelőzési programját a Dreher Sörgyárak és a Veszprém Megyei Rendőr-főkapitányság
Date: 2022-06-28 10:57:18

Sorry, this entry is only available in HU....

Dreher relaunches festival season with beer bases, trucks and non-alcoholic points
Date: 2022-06-27 10:59:25

After a two-year hiatus, Hungary’s largest festivals will reopen. Celebrating its tenth anniversary, Balaton Sound and the island of Sziget, which awaits more than half a million visitors, will be...

The multi-generational history of colleagues wishes Happy Father’s Day to the Dreher Breweries
Date: 2022-06-16 09:53:14

It has been the practice at Dreher since its founding in 1854 that brewery workers are followed by family members in their field, even for generations. It is a defining...

(HU) Magyar Sörgyártók Szövetsége – jelen, múlt, jövő
Date: 2022-05-19 16:38:14

Sorry, this entry is only available in HU....

(HU) A jó idővel együtt érkezik az ANTL New England IPA
Date: 2022-05-12 10:12:26

Sorry, this entry is only available in HU....

New exciting taste from Dreher 24
Date: 2022-04-12 10:02:35

Dreher’s 24 portfolio is expanding again, with a maracuja-cantaloupe-flavored variant added to the non-alcoholic range. In terms of alcohol content, like lemon, pomegranate, pomelo-grapefruit and sour cherry blackberries, the maracuja-melon-flavored...

Dreher’s new beer debuts as the first brewery brand in its class
Date: 2022-03-17 10:28:43

Sorry, this entry is only available in HU....

Dreher’s image is renewed
Date: 2022-02-02 10:48:29

The Purple Agency, an international communications agency, was responsible for creating a new, unified image of the beer brand. For Dreher Breweries, respect for traditions has been important since the...

Graffiti artist Fork Imre created capsule collection for Dreher
Date: 2021-11-25 10:44:29

It’s a novelty in the world of Dreher, but this time it’s not another beer that’s on the shelves. The well-known urban designer and graphic artist Imre Fork designed a...

New Transportation and Distribution Supervisor at Dreher
Date: 2021-11-09 11:53:16

Sorry, this entry is only available in HU....

(HU) Több mint félezer csapost képzett a Dreher a nyáron
Date: 2021-08-26 09:07:15

Sorry, this entry is only available in HU....

NIQ: Young people don’t need pats on the back, they need mentor figures Date: 2024-11-18 10:38:05

The CEO of Dreher made a commitment to further strengthen the inclusive culture Date: 2024-10-03 12:02:17

One of the iconic locations of Hungarian beer culture is 45 years old Date: 2024-09-12 11:47:11

Do Hungarians like Heineken the most? Date: 2024-06-21 11:13:30

The results of the Hungarian beer industry in 2023: mixed performance from the big producers Date: 2024-06-06 11:45:34

The Hungarian beer market focuses on alcohol-free beers and the premium category Date: 2024-05-06 12:37:00

Dreher presents a new top-fermented beer Date: 2024-04-22 12:11:55

The raspberry-flavored, low-calorie Dreher 24 has arrived Date: 2024-04-12 11:20:55

Dreher comes out with a lighter-tasting, yet characteristically hoppy beer Date: 2024-03-20 10:34:22

Dreher Sörgyárak touches wheat in a completely unusual way Date: 2023-07-07 10:28:38

Dreher Breweries is developing its production capacity with a HUF 7 billion investment Date: 2023-06-22 11:04:28

Dreher Peach Date: 2023-05-22 10:07:47

The Dreher family novel is here! Date: 2023-05-18 12:40:38

Dreher 24 is updating its non-alcoholic portfolio with a lime-mint flavor Date: 2023-04-13 10:06:33

Dreher is starting the season with new packaging and a peach flavor Date: 2023-03-23 11:48:21

Women in the nearly 170-year-old Dreher Brewery Date: 2023-02-28 11:08:18

The strength of brands Date: 2023-01-09 10:59:02

New Sales Director at Dreher Date: 2022-08-02 10:15:48

FMCG workplaces with a domestic production base lead in the career choice ranking of young people Date: 2022-07-28 08:28:49

(HU) Idén is folytatja közös baleset-megelőzési programját a Dreher Sörgyárak és a Veszprém Megyei Rendőr-főkapitányság Date: 2022-06-28 10:57:18

Dreher relaunches festival season with beer bases, trucks and non-alcoholic points Date: 2022-06-27 10:59:25

The multi-generational history of colleagues wishes Happy Father’s Day to the Dreher Breweries Date: 2022-06-16 09:53:14

(HU) Magyar Sörgyártók Szövetsége – jelen, múlt, jövő Date: 2022-05-19 16:38:14

(HU) A jó idővel együtt érkezik az ANTL New England IPA Date: 2022-05-12 10:12:26

New exciting taste from Dreher 24 Date: 2022-04-12 10:02:35

Dreher’s new beer debuts as the first brewery brand in its class Date: 2022-03-17 10:28:43

Dreher’s image is renewed Date: 2022-02-02 10:48:29

Graffiti artist Fork Imre created capsule collection for Dreher Date: 2021-11-25 10:44:29

New Transportation and Distribution Supervisor at Dreher Date: 2021-11-09 11:53:16

(HU) Több mint félezer csapost képzett a Dreher a nyáron Date: 2021-08-26 09:07:15

NIQ: Young people don’t need pats on the back, they need mentor figures
Date: 2024-11-18 10:38:05

The CEO of Dreher made a commitment to further strengthen the inclusive culture
Date: 2024-10-03 12:02:17

One of the iconic locations of Hungarian beer culture is 45 years old
Date: 2024-09-12 11:47:11

Do Hungarians like Heineken the most?
Date: 2024-06-21 11:13:30

The results of the Hungarian beer industry in 2023: mixed performance from the big producers
Date: 2024-06-06 11:45:34

The Hungarian beer market focuses on alcohol-free beers and the premium category
Date: 2024-05-06 12:37:00

Dreher presents a new top-fermented beer
Date: 2024-04-22 12:11:55

The raspberry-flavored, low-calorie Dreher 24 has arrived
Date: 2024-04-12 11:20:55

Dreher comes out with a lighter-tasting, yet characteristically hoppy beer
Date: 2024-03-20 10:34:22

Dreher Sörgyárak touches wheat in a completely unusual way
Date: 2023-07-07 10:28:38

Dreher Breweries is developing its production capacity with a HUF 7 billion investment
Date: 2023-06-22 11:04:28

Dreher Peach
Date: 2023-05-22 10:07:47

The Dreher family novel is here!
Date: 2023-05-18 12:40:38

Dreher 24 is updating its non-alcoholic portfolio with a lime-mint flavor
Date: 2023-04-13 10:06:33

Dreher is starting the season with new packaging and a peach flavor
Date: 2023-03-23 11:48:21

Women in the nearly 170-year-old Dreher Brewery
Date: 2023-02-28 11:08:18

The strength of brands
Date: 2023-01-09 10:59:02

New Sales Director at Dreher
Date: 2022-08-02 10:15:48

FMCG workplaces with a domestic production base lead in the career choice ranking of young people
Date: 2022-07-28 08:28:49

(HU) Idén is folytatja közös baleset-megelőzési programját a Dreher Sörgyárak és a Veszprém Megyei Rendőr-főkapitányság
Date: 2022-06-28 10:57:18

Dreher relaunches festival season with beer bases, trucks and non-alcoholic points
Date: 2022-06-27 10:59:25

The multi-generational history of colleagues wishes Happy Father’s Day to the Dreher Breweries
Date: 2022-06-16 09:53:14

(HU) Magyar Sörgyártók Szövetsége – jelen, múlt, jövő
Date: 2022-05-19 16:38:14

(HU) A jó idővel együtt érkezik az ANTL New England IPA
Date: 2022-05-12 10:12:26

New exciting taste from Dreher 24
Date: 2022-04-12 10:02:35

Dreher’s new beer debuts as the first brewery brand in its class
Date: 2022-03-17 10:28:43

Dreher’s image is renewed
Date: 2022-02-02 10:48:29

Graffiti artist Fork Imre created capsule collection for Dreher
Date: 2021-11-25 10:44:29

New Transportation and Distribution Supervisor at Dreher
Date: 2021-11-09 11:53:16

(HU) Több mint félezer csapost képzett a Dreher a nyáron
Date: 2021-08-26 09:07:15