Dr. Oetker - Trademagazin

Dr. Oetker Chocolate Heart Cake baking mix and Bourbon Vanilla Pudding with a ready-made forest fruit sauce
Date: 2024-03-13 11:05:14

To mark the 100th anniversary of the founding of Dr. Oetker in Hungary, the company is adding two specialities to its product selection. The Chocolate Heart Cake baking mix makes a...

Easter dynamism
Date: 2024-02-28 11:40:46

This article is available for reading in Trade magazin 2024/2-3 Ágnes Szűts, marketing manager of KOTÁNYI Hungária Kft. told us that retail sales in the Hungarian spice market grew dynamically...

Indulgence isn’t enough
Date: 2023-07-10 17:06:47

Occasional indulgence – this is the main motivation of milk dessert buyers. Unfortunately, there were fewer of these occasions last year, because of the price increase. Richárd Révész, Danone Magyarország...

Most Valuable Brands In Germany Revealed: Kantar
Date: 2023-03-27 09:11:48

Kantar has unveiled its BrandZ Top 50 listing of the most valuable brands in Germany. A number of retailers feature in the BrandZ Top 50 for Germany, with the discounters...

Baking – with consumers economising more?
Date: 2022-09-29 10:59:28

According to Ágnes Szűts, Kotányi Hungária Kft.’s marketing manager, the spices they make are essential food products, therefore it is very likely that shoppers won’t buy significantly less from them,...

A good season is forecasted
Date: 2022-07-01 10:22:43

In early May it seemed that this year’s fruit harvest would be quite good, but it is a big question how the price rise wave that is sweeping across the...

(HU) A Dr. Oetker kivonul Oroszországból
Date: 2022-04-11 09:49:03

Sorry, this entry is only available in HU....

Magazine: Desserts (not only) from milk
Date: 2022-01-17 07:16:10

Chilled milk dessert sales didn’t profit from the surge in demand caused by the pandemic, probably because this is an impulse category. Sales didn’t decline either, as pre-COVID the popularity...

Dr. Oetker Hungary digitizes its production
Date: 2021-12-01 10:33:12

Dr. Oetker Hungary modernizes its production in a year and a half. The company, which supplies 9-11 thousand tonnes of food supplies to seventeen countries, including Hungary, digitises the existing...

Festive treats with behind-the-scene secrets
Date: 2021-08-26 16:00:17

Hungary’s flour market doesn’t depend on end-of-years sales, mainly because of the level of industrial flour utilisation. In retail trade demand is growing for small-sized and special flours. Sales of...

Magazine: Let’s start jamming!
Date: 2021-07-01 07:29:44

The home preservation of fruits and vegetables is always trendy: jams, preserves fruit syrups or pickled vegetables are tasty and fun to make. According to Márta Galácz, managing director of...

Magazine: Cereal successes
Date: 2021-05-25 06:18:26

Last spring households were stockpiling different cereal products too, although not to the same extent. For instance various cereal-based bars were affected negatively by the lockdown. Tamás Simonics, Nestlé Hungária Kft.’s...

Life, strength, health – and enjoyment
Date: 2021-01-25 11:32:10

The first wave of the pandemic didn’t induce serious changes in the market of milk desserts and dairy snacks. We learned from Angéla Majthényi, Sole-Mizo Zrt.’s trade marketing manager that...

Magazine: Tasty holidays!
Date: 2019-09-27 07:46:03

Market players in the spice category are preparing for the end-of-year holiday season with great fervour. This is the time of the year when families diverge from the routine dishes eaten...

Magazine: When you need a bit of energy
Date: 2019-04-23 07:06:38

Sales developed well in the cereal product market last year, but the different segments contributed differently to this good performance. Tamás Czepanecz, brand manager of Nestlé Hungária Kft. told: value sales of...

Dr. Oetker completes the acquisition of Alsa
Date: 2019-04-10 11:41:03

Dr. Oetker has completed the buying of French company Alsa from the Unilever Group. Besides the baking ingredient brand Alsa and Moench, the deal also includes an Alsa production site...

Magazine: Home baking
Date: 2018-09-10 07:03:53

According to Eszter Varga, trade marketing and category manager of Dr. Oetker Magyarország Élelmiszer Kft., housewives prefer those baking additives which guarantee success, even if they cost more. These consumers are the...

Magazine: Home preservation of fruits and vegetables
Date: 2018-06-27 07:34:54

The market of home preserving supplies is influenced by the weather: if conditions are normal and the fruit harvest is good, sales increase. According to Eszter Varga, trade marketing and category...

Dr. Oetker Feliciana Pizzas
Date: 2018-05-15 21:28:08

Home-style, rustic, crispy pizzas with Italian-type dough, made from quality ingredients, in 4 popular versions! The dough is made with Neapolitan-style yeast and the exceptionally rich and diverse toppings turn...

Magazine: New segments becoming more important in the cereal product market
Date: 2018-03-28 07:02:43

After the spectacular expansion of the last few years, the sales growth slowed down a little in the market of cereal products in 2017. At the same time the restructuring process...

(HU) KÖSZÖNTJÜK AZ ÉV TERMÉKE DÍJ 2018 NYERTESEIT!
Date: 2018-03-09 23:52:30

Sorry, this entry is only available in HU....

The winner of SPAR’S prize show received his car
Date: 2016-11-18 10:53:23

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Dr. Oetker Chocolate Heart Cake baking mix and Bourbon Vanilla Pudding with a ready-made forest fruit sauce Date: 2024-03-13 11:05:14

Easter dynamism Date: 2024-02-28 11:40:46

Indulgence isn’t enough Date: 2023-07-10 17:06:47

Most Valuable Brands In Germany Revealed: Kantar Date: 2023-03-27 09:11:48

Baking – with consumers economising more? Date: 2022-09-29 10:59:28

A good season is forecasted Date: 2022-07-01 10:22:43

(HU) A Dr. Oetker kivonul Oroszországból Date: 2022-04-11 09:49:03

Magazine: Desserts (not only) from milk Date: 2022-01-17 07:16:10

Dr. Oetker Hungary digitizes its production Date: 2021-12-01 10:33:12

Festive treats with behind-the-scene secrets Date: 2021-08-26 16:00:17

Magazine: Let’s start jamming! Date: 2021-07-01 07:29:44

Magazine: Cereal successes Date: 2021-05-25 06:18:26

Life, strength, health – and enjoyment Date: 2021-01-25 11:32:10

Magazine: Tasty holidays! Date: 2019-09-27 07:46:03

Magazine: When you need a bit of energy Date: 2019-04-23 07:06:38

Dr. Oetker completes the acquisition of Alsa Date: 2019-04-10 11:41:03

Magazine: Home baking Date: 2018-09-10 07:03:53

Magazine: Home preservation of fruits and vegetables Date: 2018-06-27 07:34:54

Dr. Oetker Feliciana Pizzas Date: 2018-05-15 21:28:08

Magazine: New segments becoming more important in the cereal product market Date: 2018-03-28 07:02:43

(HU) KÖSZÖNTJÜK AZ ÉV TERMÉKE DÍJ 2018 NYERTESEIT! Date: 2018-03-09 23:52:30

The winner of SPAR’S prize show received his car Date: 2016-11-18 10:53:23