Tag "Coca-Cola HBC Magyarország"

A rally that is about cooperation – for the 16th time

Just like last year, the Coca-­Cola HBC Magyarország Kft. team won the Coop Rally. On 7-8 September the driver teams visited locations in Heves, Borsod-Abaúj-Zemplén, Hajdú-Bihar and Szabolcs-Szatmár-Bereg counties. The...

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Naturaqua factory in Zalaszentgrót celebrates 20 years

Coca-Cola HBC Magyarország started building its bottling plant in Zalaszentgrót in 2002, from a budget of more than HUF 2bn. The mineral content of the water, which springs to the...

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It is time to be active again!

András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...

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Coca-Cola Zero cafeine-free

Coca-Cola Zero satisfies the consumer need of finding a healthy balance – they can relax and reward themselves, without affecting their health, well-being or sleeping. Contact: Coca-Cola HBC Magyarország Kft.; Customer...

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Coca-Cola HBC Hungary plans to produce five percent more mineral water this year

Coca-Cola HBC Hungary plans to produce five percent more mineral water this year, last year around 100 million liters of water were bottled at the company’s factory in Zalaszentgrót, which...

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Premiumisation postponed

COVID-19 brought a growth in both coffee value and volume sales, because people spent more time at home. In 2022 coffee companies had to increase prices due to global economic...

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The Naturaqua factory in Zalaszentgrót has supplied domestic consumers with three billion liters of mineral water over the past 20 years

Nowadays, it is increasingly clear that water is one of our number one natural treasures, and drinking water is much more than a primary thirst quencher: it refreshes, fills you...

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Coca-Cola HBC Hungary became the exclusive domestic distributor of Bacardi-Martini products

Today, Coca-Cola HBC Hungary became the exclusive distributor in Hungary of certain premium alcohol brands of Bacardi-Martini, the world’s largest privately owned alcoholic beverage producer. Thus, starting in September, the...

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Ice tea has survived the ice age

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

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Mineral water is washing the category’s boundaries away

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

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Monster Ultra Watermelon

Ultra Watermelon is summer in a can, from which you can always take a sip, no matter where you are. Zero sugar, light and refreshing taste, and the explosive Monster...

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Monster Ultra Watermelon

Ultra Watermelon is summer in a can, from which you can always take a sip, no matter where you are. Zero sugar, light and refreshing taste, and the explosive Monster...

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Energy drinks are in explosive form

György Galántai, sales director of Hell Energy Magyarország Kft. reported to our magazine that energy drink consumption increased in 2021. Despite the hardships in ingredient and aluminium sourcing, the company...

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Zero and light products are conquering the market, but classic fizzy drinks have their own fans

Ildikó Zubály, brand manager of Szentkirályi Magyarország told our magazine that volume sales of carbonated soft drinks grew by 2.3% in 2021, while value sales jumped 7.7%, in part thanks...

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Functionality is now an expectation

There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...

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Fanta Red Grape

A grape-flavoured Fanta carbonated soft drink arrives to store shelves in February. The introduction of Fanta Red Grape was called for by the latest market trends: red berries are gaining...

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Monster Nitro

We have enriched Super Dry with nitrous oxide for a real creamy texture, which is better to taste than to describe. Spiked with the classic Monster mix, Monster Energy Nitro...

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Plastic cup out, paper cup in

In the vending machines of Coca-Cola HBC Magyarország 100-percent recyclable paper cups are gradually going to replace single-use plastic cups in the first quarter of 2022. The company has also...

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Magazine: Let’s pour clean water into the glass!

Szentkirályi Magyarország’s value share of the mineral water market strengthened further in 2020, a year when the natural mineral water market contracted due to the pandemic. Marketing director Nikolett van...

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Magazine: Black coffees with green messages

According to Noémi Varga, Tchibo Budapest Kft.’s marketing director, coffee sales drifted from HoReCa units to home consumption, because of the Covid-induced limitations in the sector. Due to this the...

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One coming, another one going: Moving abroad and returning home

Going I got to know Ágnes Kovács many years ago. She is one of the most dynamic, determined and talented women managers in the FMCG sector. – How did your...

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Alcohol-free distillates in the cocktail competition

High Note Sky Bar in downtown Budapest hosted an alcohol-free cocktail (mocktail) competition and master course, where Coca-Cola HBC Magyarország’s alcohol-free Fluére portfolio made its debut. Fluére is a popular...

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Shoppers expect more from flavoured waters

According to the Hungarian Mineral Water, Fruit Juice and Soft Drink Association (MÁGYÜSZ), flavoured mineral water sales fell by 18 percent in 2020. The reason behind this sales drop was...

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(HU) Fluére – alkoholmentes párlatok a koktélverseny főszereplői

Sorry, this entry is only available in HU....

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Magazine: In colour, taste and effect – ice tea is so hot!

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország revealed to Trade magazin: the closure of hospitality units because of the pandemic entailed a 15-percent contraction in ice tea sales....

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Magazine: At a European quality level

The world of Hungarian bars and the country’s cocktail, culture underwent great changes in the last few years. Ádám Kamarás, brand ambassador of Campari and Fluère (Coca Cola HBC Magyarország)...

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Besides keeping you awake, energy drinks ought to be healthy too!

András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager reported to our magazine that the retail market of energy drinks grew by 2.9 percent in value and increased by 3.3 percent...

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Coca-Cola products will be available in larger bottles at discount stores from May

As of May 1, 2021, Coca-Cola HBC Hungary will replace the already available 1.75-liter packs in discount stores, which are considered the fastest growing segment of the Hungarian retail market,...

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It is great to be out and about, but now is a time when there is no place like home!

According to a survey that Nielsen did, before the coronavirus 91 percent of coffee drinkers had coffee in their homes every day and 53 percent drank one at their workplace...

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MONSTER Ultra Fiesta Mango

Ultra Fiesta celebrates never-ending nights and friends so close to us that they are almost family members. Sugar-free Ultra Fiesta fills the popular Ultra product range with pleasant mango flavour...

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