Coca-Cola HBC Magyarország - Trademagazin

Premiumisation postponed
Date: 2022-09-15 12:36:01

COVID-19 brought a growth in both coffee value and volume sales, because people spent more time at home. In 2022 coffee companies had to increase prices due to global economic...

The Naturaqua factory in Zalaszentgrót has supplied domestic consumers with three billion liters of mineral water over the past 20 years
Date: 2022-09-07 12:04:23

Nowadays, it is increasingly clear that water is one of our number one natural treasures, and drinking water is much more than a primary thirst quencher: it refreshes, fills you...

Coca-Cola HBC Hungary became the exclusive domestic distributor of Bacardi-Martini products
Date: 2022-09-01 12:03:02

Today, Coca-Cola HBC Hungary became the exclusive distributor in Hungary of certain premium alcohol brands of Bacardi-Martini, the world’s largest privately owned alcoholic beverage producer. Thus, starting in September, the...

Ice tea has survived the ice age
Date: 2022-07-13 10:22:34

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

Mineral water is washing the category’s boundaries away
Date: 2022-07-06 09:22:35

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

Monster Ultra Watermelon
Date: 2022-05-21 07:54:03

Ultra Watermelon is summer in a can, from which you can always take a sip, no matter where you are. Zero sugar, light and refreshing taste, and the explosive Monster...

Monster Ultra Watermelon
Date: 2022-05-19 10:10:25

Ultra Watermelon is summer in a can, from which you can always take a sip, no matter where you are. Zero sugar, light and refreshing taste, and the explosive Monster...

Energy drinks are in explosive form
Date: 2022-05-16 10:03:39

György Galántai, sales director of Hell Energy Magyarország Kft. reported to our magazine that energy drink consumption increased in 2021. Despite the hardships in ingredient and aluminium sourcing, the company...

Zero and light products are conquering the market, but classic fizzy drinks have their own fans
Date: 2022-05-11 08:03:47

Ildikó Zubály, brand manager of Szentkirályi Magyarország told our magazine that volume sales of carbonated soft drinks grew by 2.3% in 2021, while value sales jumped 7.7%, in part thanks...

Functionality is now an expectation
Date: 2022-05-06 10:03:19

There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...

Fanta Red Grape
Date: 2022-03-29 08:28:53

A grape-flavoured Fanta carbonated soft drink arrives to store shelves in February. The introduction of Fanta Red Grape was called for by the latest market trends: red berries are gaining...

Monster Nitro
Date: 2022-03-02 08:35:57

We have enriched Super Dry with nitrous oxide for a real creamy texture, which is better to taste than to describe. Spiked with the classic Monster mix, Monster Energy Nitro...

Plastic cup out, paper cup in
Date: 2021-10-06 18:45:47

In the vending machines of Coca-Cola HBC Magyarország 100-percent recyclable paper cups are gradually going to replace single-use plastic cups in the first quarter of 2022. The company has also...

Magazine: Let’s pour clean water into the glass!
Date: 2021-09-22 10:35:40

Szentkirályi Magyarország’s value share of the mineral water market strengthened further in 2020, a year when the natural mineral water market contracted due to the pandemic. Marketing director Nikolett van...

Magazine: Black coffees with green messages
Date: 2021-09-20 06:41:00

According to Noémi Varga, Tchibo Budapest Kft.’s marketing director, coffee sales drifted from HoReCa units to home consumption, because of the Covid-induced limitations in the sector. Due to this the...

One coming, another one going: Moving abroad and returning home
Date: 2021-09-10 10:13:41

Going I got to know Ágnes Kovács many years ago. She is one of the most dynamic, determined and talented women managers in the FMCG sector. – How did your...

Alcohol-free distillates in the cocktail competition
Date: 2021-08-26 18:46:45

High Note Sky Bar in downtown Budapest hosted an alcohol-free cocktail (mocktail) competition and master course, where Coca-Cola HBC Magyarország’s alcohol-free Fluére portfolio made its debut. Fluére is a popular...

Shoppers expect more from flavoured waters
Date: 2021-07-01 10:25:46

According to the Hungarian Mineral Water, Fruit Juice and Soft Drink Association (MÁGYÜSZ), flavoured mineral water sales fell by 18 percent in 2020. The reason behind this sales drop was...

(HU) Fluére – alkoholmentes párlatok a koktélverseny főszereplői
Date: 2021-06-30 08:37:19

Sorry, this entry is only available in HU....

Magazine: In colour, taste and effect – ice tea is so hot!
Date: 2021-06-28 06:48:46

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország revealed to Trade magazin: the closure of hospitality units because of the pandemic entailed a 15-percent contraction in ice tea sales....

Magazine: At a European quality level
Date: 2021-05-20 07:11:28

The world of Hungarian bars and the country’s cocktail, culture underwent great changes in the last few years. Ádám Kamarás, brand ambassador of Campari and Fluère (Coca Cola HBC Magyarország)...

Besides keeping you awake, energy drinks ought to be healthy too!
Date: 2021-05-07 10:58:38

András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager reported to our magazine that the retail market of energy drinks grew by 2.9 percent in value and increased by 3.3 percent...

Coca-Cola products will be available in larger bottles at discount stores from May
Date: 2021-04-30 08:56:42

As of May 1, 2021, Coca-Cola HBC Hungary will replace the already available 1.75-liter packs in discount stores, which are considered the fastest growing segment of the Hungarian retail market,...

It is great to be out and about, but now is a time when there is no place like home!
Date: 2021-04-21 10:55:54

According to a survey that Nielsen did, before the coronavirus 91 percent of coffee drinkers had coffee in their homes every day and 53 percent drank one at their workplace...

MONSTER Ultra Fiesta Mango
Date: 2021-03-23 14:52:07

Ultra Fiesta celebrates never-ending nights and friends so close to us that they are almost family members. Sugar-free Ultra Fiesta fills the popular Ultra product range with pleasant mango flavour...

MONSTER Mule
Date: 2021-03-23 14:28:04

Alcohol-free Monster Mule becomes a ‘mule marvel’ because of the hot and sweet ginger and the delicious lemon. We gave it an extra kick with the famous Monster Energy mix,...

MONSTER Pacific Punch
Date: 2021-02-17 15:06:46

Well, this isn’t your average punch flavour! It is lighter, less sweet and much more complex. It is an endless exciting whirlwind of flavours that recalls the waves of the...

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
Date: 2020-12-08 09:51:41

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

BURN Raspberry and Peach
Date: 2020-12-02 08:00:16

Satisfying consumer demand, BURN ENERGY put two new sugar-free flavours on the market in 2020. From this autumn energy drink lovers can enjoy the peach and raspberry variants too. What...

Not really a fruitful year
Date: 2020-11-23 12:30:06

Sió-Eckes Kft. experienced growing value and volume sales in the first quarter of 2020 in the fruit juice, nectar and drink (FJND) market, but marketing manager Anita Pusztai added that...

Premiumisation postponed Date: 2022-09-15 12:36:01

The Naturaqua factory in Zalaszentgrót has supplied domestic consumers with three billion liters of mineral water over the past 20 years Date: 2022-09-07 12:04:23

Coca-Cola HBC Hungary became the exclusive domestic distributor of Bacardi-Martini products Date: 2022-09-01 12:03:02

Ice tea has survived the ice age Date: 2022-07-13 10:22:34

Mineral water is washing the category’s boundaries away Date: 2022-07-06 09:22:35

Monster Ultra Watermelon Date: 2022-05-21 07:54:03

Monster Ultra Watermelon Date: 2022-05-19 10:10:25

Energy drinks are in explosive form Date: 2022-05-16 10:03:39

Zero and light products are conquering the market, but classic fizzy drinks have their own fans Date: 2022-05-11 08:03:47

Functionality is now an expectation Date: 2022-05-06 10:03:19

Fanta Red Grape Date: 2022-03-29 08:28:53

Monster Nitro Date: 2022-03-02 08:35:57

Plastic cup out, paper cup in Date: 2021-10-06 18:45:47

Magazine: Let’s pour clean water into the glass! Date: 2021-09-22 10:35:40

Magazine: Black coffees with green messages Date: 2021-09-20 06:41:00

One coming, another one going: Moving abroad and returning home Date: 2021-09-10 10:13:41

Alcohol-free distillates in the cocktail competition Date: 2021-08-26 18:46:45

Shoppers expect more from flavoured waters Date: 2021-07-01 10:25:46

(HU) Fluére – alkoholmentes párlatok a koktélverseny főszereplői Date: 2021-06-30 08:37:19

Magazine: In colour, taste and effect – ice tea is so hot! Date: 2021-06-28 06:48:46

Magazine: At a European quality level Date: 2021-05-20 07:11:28

Besides keeping you awake, energy drinks ought to be healthy too! Date: 2021-05-07 10:58:38

Coca-Cola products will be available in larger bottles at discount stores from May Date: 2021-04-30 08:56:42

It is great to be out and about, but now is a time when there is no place like home! Date: 2021-04-21 10:55:54

MONSTER Ultra Fiesta Mango Date: 2021-03-23 14:52:07

MONSTER Mule Date: 2021-03-23 14:28:04

MONSTER Pacific Punch Date: 2021-02-17 15:06:46

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3 Date: 2020-12-08 09:51:41

BURN Raspberry and Peach Date: 2020-12-02 08:00:16

Not really a fruitful year Date: 2020-11-23 12:30:06