Coca-Cola HBC Magyarország enters the snack category
Coca-Cola HBC Magyarország is testing its latest biscuit brand in Hungary’s HUF 80bn snack market: MyWellness flavoured oat and functional biscuits are available in 19 Hungarian Auchan stores from November. Back in 2019, Coca-Cola HBC Magyarország’s parent company acquired Serbia’s market leader snack company Bambi for EUR 260m. //
This article is available for reading in Trade magazin 2022.12-01
Related news
Resilience – how far can flexible adaptation go?
The importance of mental resilience has increased in the corporate…
Read more >Monster Energy Ultra Rosá
The product, introduced to the Hungarian market in February, offers…
Read more >Money taps are to be turned on in horticulture
For the ninth time, on 29 February horticulturist met to…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >