Tag "Auchan Magyarország"
We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
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Retailer of the Year 2024 winners announced
For the 10th time Trade magazin has invited points of sale and store chains registered in Hungary to compete in 2024. The competition has a new name this year, plus a...
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Offline and online – hand in hand
Modern consumers increasingly expect the harmonisation of online and offline channels: they want fast, convenient and personalised shopping options. This article is available for reading in Trade magazin 2024/10 Domestic...
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“Employer Branding: the love affair of marketing and HR”…
In June the first joint Employer Branding Conference of the Hungarian Marketing Association (MMSZ) and Marketing Art was held. Trade magazin was the event’s media partner. This article is available...
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Winners of this year’s Symbol of Sustainability competition announced
Trade magazin has organised the Symbol of Sustainability competition for the fifth time. From the entries 14 winners were selected in seven categories. Symbol of Sustainability seeks to showcase successful...
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Promotion of the Year awards presented at a trade conference
This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...
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Resilience – how far can flexible adaptation go?
The importance of mental resilience has increased in the corporate world. This article is available for reading in Trade magazin 2024/4 In the last year two close friends of mine...
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Money taps are to be turned on in horticulture
For the ninth time, on 29 February horticulturist met to discuss the latest issues affecting the sector at the Zsendülés conference. This article is available for reading in Trade magazin...
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What makes a successful Christmas television ad?
Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...
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„Egy vérbeli kereskedő nem lehet másmilyen, mint emberközpontú”
Lucenko Viktória személyében új vezérigazgató áll tavasz óta az Auchan Magyarország élén. Viktóriát – aki 24 év alatt számtalan területen dolgozott az Auchannál – az új pozíciójában töltött első időszak...
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Applikációval támogatja az élelmiszermentést az Auchan
Az Auchan Magyarország számára kiemelten fontos az élelmiszermentés, és már tíz éve különböző programokkal lép fel az élelmiszer-pazarlás ellen. A jelenleg bevezetés alatt álló Smartway rendszerük segítségével a kiárusítási folyamatot lehet majd...
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Hajnalka Széll is the national marketing and customer relations director of Auchan Hungary
During the summer, a reorganization took place in the management of Auchan Hungary. All communication areas of the company are under the direction of Hajnalka Széll. In addition to the...
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Auchan announced a design competition
Auchan Hungary joined Plastic-Free July for the third time this year. The company attaches great importance to sustainability and encourages its customers to adopt environmentally conscious consumer behavior with its...
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Auchan: one of the main missions is still developing the purchasing power
Viktória Lucenko, CEO of Auchan Magyarország: “Our 2022 business results were partly influenced by the drop in motor fuel sales, as fewer customers visited our petrol stations due to the government-imposed...
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Plastic-free July starts
Auchan Hungary will join the plastic-free July campaign again this year. Sustainability plays a particularly important role in the life of the company, since 2019 it has been pursuing a...
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Abuse of Auchan’s name
In the last 2 days, attackers on behalf of Auchan sent phishing messages widely from an e-mail address linked to Auchan. The security breach that caused the incident is still...
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From Saturday, you can drop off used mobile phones at Auchan for one month
Auchan Hungary and Auchan Korzó are also joined by the KÖVET Association, the Jane Goodall Institute, the Protection Association and the Foundation for Africa “Pass Back, Brother!!” for its mobile...
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Coca-Cola HBC Magyarország enters the snack category
Coca-Cola HBC Magyarország is testing its latest biscuit brand in Hungary’s HUF 80bn snack market: MyWellness flavoured oat and functional biscuits are available in 19 Hungarian Auchan stores from November....
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The future has already started! – Auchan’s complex sustainability strategy
This summer Auchan Magyarország established a special directorate for implementing its environmental, social and governance (ESG) strategy. The company wants to reduce CO2 emission from store operations by 46% and to...
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This year’s Symbol of Sustainability winners
Trade magazin has organised the Symbol of Sustainability competition for the third time. This competition seeks to reward projects trying to make our future more sustainable. The jury panel evaluated...
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Júlio and Júlia collect HUF 16m
Auchan Magyarország’s iconic plush beavers, Júlio and Júlia, collected HUF 16m for the 2nd Paediatric Clinic of Semmelweis University at the end of last year, as part of the retailer’s...
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Auchan’s charity campaign is over
The year-end charity campaign of Auchan Hungary, which is now a tradition, has ended, and the company once again won the Semmelweis University II. supported the Pediatric Clinic No. For...
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New country general manager for CHEP Magyarország
CHEP, the global supply chain’s leading pallet pooling service provider, has appointed a new country general manager for its Hungarian operations: Nóra Barla-Szabóné Illés is responsible for CHEP’s business performance...
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Magazine: ‘Nobody can do it alone’
This title could be the credo of every community that works for shared goals and the members of which support each other in achieving them. Well, the last community I...
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Magazine: Have a nice breakfast!
Ákos Bősze, METRO’s business development executive (HoReCa) told our magazine that the breakfast service of restaurants seems to be one of the fastest-recovering segments in hospitality. In the period before...
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Magazine: Business Days 2020 – Our conference wasn’t cancelled…
Even the coronavirius couldn’t beat our Business Days conference, which we organised together with the Chain Bridge Club in September. Thanks to the strict health protection protocol, the nearly 550...
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Magazine: Private label innovation trends
Koen de Jong, managing partner of International Private Label Consult (IPLC) analysed the impact of the COVID-19 pandemic on private labels in the European Supermarket Magazine (ESM). He revealed that...
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CBA, Metro and Auchan joined the #buyhungarian campaign
During the coronavirus pandemic the Hungarian Product Nonprofit Kft. launched its ‘Buy Hungarian! Protect domestic products!’ campaign, and several retailers decided to back the initiative. CBA was the first to...
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Promotion of the year 2019 awards handed over
DRINK category, GOLD MEDAL: Coca-Cola HBC Magyarország Kft. and Rewart Kft.: Win festival experiences! Shoppers who bought any small-size Coca-Cola product in the 12-week campaign period could enter daily prize...
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Auchan opts for instant green solutions
In April 2020 Auchan Magyarország started phasing out single-use plastics from its product selection. From April the retailer is replacing plastic plates, drinking straws and cotton buds with eco-friendly alternatives...
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