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Cautiously
Usually this is the time when we already have great expectations about the end of the year. We are waiting for Christmas – for being together with our loved ones...
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Magazine: Business Days 2020 – Our conference wasn’t cancelled…
Even the coronavirius couldn’t beat our Business Days conference, which we organised together with the Chain Bridge Club in September. Thanks to the strict health protection protocol, the nearly 550...
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Once again Coca-Cola wins ‘Display of the Year’
At the year’s last Trade Marketing Club (TMK) meeting – which was held online – the winners of the 2020 POPAI Awards POP competition were announced. The entries were exhibited...
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Magazine: Hygiene comes first
According to Beatrix Szécsényi, senior trade and customer marketing manager of Reckitt Benckiser Kft., disinfectant cleaning product value sales jumped 40 percent and volume sales were up 26 percent in...
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More than ever before
Every year we are working hard preparing, but this year we worked harder than ever before. Every year we are worrying and rooting very much, but this year we did...
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Magazine: K-shaped recession? What is happening in the labour market now and what will happen in 2021?
COVID-19 is a horrible catalyst of the recession but not its root: we already saw last year that the economy was slowing down, for instance sales by German automotive companies...
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It was exactly a month ago that we opened the doors of this year’s Business Days conference
… and we were waiting for our guests for the Trade Festival. We are very much prepared every year, but better than anything this year. We are very worried and...
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Coming, not coming
We can’t be sure at all about what is waiting for us in September. Just like it was the case with the first eight months, we can’t tell in advance...
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This will pass, too!
Today my sister-in-law sent me a story that had been written by one of her colleagues. It is about a king, who was in big trouble once and the sentence in...
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Magazine: Wining and dining ten years from now
Earlier I already told on the pages of this magazine that by 2030 there will be approximately 110 megapolises on planet Earth, each with a population bigger than 5 million....
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Magazine: Consumer perception of innovations
In the 2nd quarter of 2019 nominal value sales were up 7.7 percent from the level of the 1st quarter. The market share of discount supermarkets reached 28 percent –...
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Trade marketing in 10 years from now
Once again it was in the building of the Budapest Chamber of Commerce and Industry where the year’s last Trade Marketing Club meeting took place in November. One of the...
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Magazine: The Trade Parliament was in session (Part 1)
This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...
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