Tag "Beiersdorf"

Beiersdorf opens innovation hub in the United States

After Shangahi, skin care company Beiersdorf has opened a second innovation hub in New Jersey, as part of its global R&D strategy. Thanks to new innovation centre, Beiersdorf can gain...

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Beiersdorf to acquire US beauty brand Chantecaille

Beiersdorf AG announced to have signed an agreement on the acquisition of US beauty brand Chantecaille. The transaction is expected to close in Q1 2022. By this step, Beiersdorf extends...

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Beiersdorf’s Berlin factory to become climate-neutral by 2022

Berlin-based Beiersdorf Manufacturing GmbH is to switch to biomethane from 2022 and this – together with the use of green electricity – will reduce the location’s CO2 footprint by 99...

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(HU) Új csomagolást dob piacra a Beiersdorf

Sorry, this entry is only available in Hungarian....

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New Plastic for Cosmetics Packaging

Beiersdorf plans to soon launch cosmetics packaging that uses a renewable polypropylene (PP) from Sabic’s “Truecircle”  product portfolio. In the production of the renewable PP, fossil raw materials are replaced...

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Beiersdorf And Werner & Mertz Develop Standard For Recyclable Plastics For Cosmetics Packaging

Skin-care giant Beiersdorf has announced that it has developed a standard for recycled plastics used in the packaging of cosmetics in association with Werner & Mertz. The first of its...

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The caring man is the new macho

Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...

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Beiersdorf sells more hand cream, less sunscreen

Nivea-maker Beiersdorf (BEIG.DE) said on Tuesday its La Prairie premium skincare brand and sun care products have been hit by the drop in international travel due to the coronavirus pandemic...

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Magazine: Only the best will do in baby care!

When buying baby care products, for consumers the number one factor is quality. Viktória Szabó, brand activation manager of Johnson & Johnson Kft. informed us that value sales stayed put...

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Beiersdorf Gives Solid Outlook But Coronavirus Impact Unsure

Nivea maker Beiersdorf on Tuesday said it expected similar sales growth and profitability in 2020 compared to 2019, although it cautioned that it could not yet assess the impact of...

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(HU) Gondoskodás ajándékba

Sorry, this entry is only available in Hungarian....

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Magazin: Amikor igenis számít a külső…

Bár alig ért véget a nyár, és az év végi ünnepi időszak még távolinak tűnik, a gyártók és forgalmazók már javában készülnek a karácsonyra hagyományos és trendi ajándékcsomagjaikkal. Kínálatukat a...

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Dél-100: Warehouse enlargement

Dél-100 Kft. is based in Kiskunfélegyháza and was founded in 1998. The company supplies partners with household chemicals, plus it also operates a network that consists of 170 franchise partners. The best-known...

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Beiersdorf buys the Coppertone brand from Bayer

Beiersdorf buys the Coppertone business from Bayer; the price of Coppertone is USD 550 million. Founded in 1944, Coppertone was the first sun care brand launched in the USA. With the acquisition...

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About the last 30 years

My parents were running a small shop and after college I started working for Beiersdorf, as a sales representative for Nivea products. I worked really hard and spent 7 great years...

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Winter and summer sun protection

Consumers still think about sunscreens as something that they use in the summer, when having fun on the beach. Few people are aware that sun protection is also necessary when one...

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Magazine: Competing for the consumers – but obviously no sweating is involved!

According to Katalin István, brand and trade marketing manager of Henkel Magyarország Kft., deodorant sales grew above the beauty product average in terms of both value and volume in 2018. Roll-on...

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NIVEA Baby My First Cream

NIVEA has created the universal body cream that is just perfect for the sensitive skin of babies. This product can be used on the body, face and bottom of the...

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NIVEA intensive care cream

NIVEA has recently created the rapid absorption and intensive care Care cream, which makes your skin soft and flexible, at the same time pampering your senses with its special, feminine...

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Magazine: ‘Flowing with milk and honey’

2017 was a successful year for Beiersdorf in the body care category too. Marketing manager Melinda Jáger told our magazine that at plus 2.4 percent sales were a bit below the...

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Magazine: Indulging Christmas collections

Christmas gift sets are popular because of their price-value ratio, contents, novelty factor and price. According to Kornélia Kómár, Unilever Magyarország Kft.’s junior brand manager, one of the reasons why Unilever...

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NIVEA Black&White Invisible Silky Smooth

New NIVEA Black&White Silky Smooth deodorants can be used right after armpit epilation. Due to their special skin care components these deodorants ensure that the skin stays unbelievably smooth and...

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Magazine: Mirror, mirror on the wall…

Jáger Melinda, marketing manager of Beiersdorf Kft. reported to our magazine that 2017 was a very good year in the facial care market for NIVEA products. In the segments where they are...

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Magazine: Showered with fragrances

The sales growth continued in the shower gel market in 2017, in terms of both value and volume. Zsófia Molnár, skin and hair category manager of Unilever Magyarország Kft. told our magazine...

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Showered with fragrances (Part 2)

Brand manufacturers are of the opinion that in the shower gel category the three most important buying decision making factors are price, brand loyalty and product fragrance. According to Réka...

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A wide selection of Christmas gift packs will be available this year

Christmas gift packs realise considerable sales and market players say some shoppers also purchase these products in this period for themselves, because they can get the items in them cheaper. Classic...

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Great sales growth for Beiersdorf

In the first half of the year Nivea’s manufacturer reported a 3.3-percent organic sales growth. Beiersdorf’s sales amounted to EUR 3.51 billion and the nominal growth was 4.6 percent. In...

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NIVEA Q10 Plus C energetizáló ránctalanító arcápolók és szemkörnyékápoló

NIVEA’s new, energising facial care product range contains two strong antioxidants: Q10 coenzyme and vitamin C, which make the cells breathe more easily and revitalise them. Contact:   Beiersdorf Kft. Gabriella...

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NIVEA Creme Oil Pearls shower creams

New NIVEA Creme Oil Pearls shower creams contain argan oil, which is rich in nutrients and vitamin E, and has a moisturising effect as well, so it can help to protect the...

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Magazine: There is no stopping until perfection is reached

Value sales have increased recently in the shaving product market. Consumers have started buying more expensive products in the category. The category is very much seasonal: value sales in the...

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