Beiersdorf - Trademagazin

Beiersdorf now also produces in Leipzig
Date: 2023-05-03 09:26:23

The first cosmetic products are rolling off the production line at Beiersdorf’s newly built plant in Leipzig. The Hamburg-based consumer goods manufacturer says it has invested almost 300 million euros...

Most Valuable Brands In Germany Revealed: Kantar
Date: 2023-03-27 09:11:48

Kantar has unveiled its BrandZ Top 50 listing of the most valuable brands in Germany. A number of retailers feature in the BrandZ Top 50 for Germany, with the discounters...

Beiersdorf Acquires Majority Stake In Belgian Life-Science Firm S-Biomedic
Date: 2022-12-21 09:41:04

Skin care giant Beiersdorf has acquired a majority stake in S-Biomedic NV, a Belgian life-science company involved in skin microbiome research. In 2018, Beiersdorf invested in S-Biomedic as part of...

Beiersdorf Reports ‘Strong’ First Half, Consumer Sales Up 11.7%
Date: 2022-08-04 09:25:25

Beiersdorf, the maker of Nivea, has reported a 10.5% increase in sales to €4.5 billion in the first half of its financial year, with its consumer business segment seeing sales up 11.7%....

Beiersdorf opens innovation hub in the United States
Date: 2022-05-27 10:39:45

After Shangahi, skin care company Beiersdorf has opened a second innovation hub in New Jersey, as part of its global R&D strategy. Thanks to new innovation centre, Beiersdorf can gain...

Beiersdorf to acquire US beauty brand Chantecaille
Date: 2022-02-21 13:24:56

Beiersdorf AG announced to have signed an agreement on the acquisition of US beauty brand Chantecaille. The transaction is expected to close in Q1 2022. By this step, Beiersdorf extends...

Beiersdorf’s Berlin factory to become climate-neutral by 2022
Date: 2021-10-06 17:09:55

Berlin-based Beiersdorf Manufacturing GmbH is to switch to biomethane from 2022 and this – together with the use of green electricity – will reduce the location’s CO2 footprint by 99...

(HU) Új csomagolást dob piacra a Beiersdorf
Date: 2021-02-02 08:10:16

Sorry, this entry is only available in HU....

New Plastic for Cosmetics Packaging
Date: 2021-01-08 08:10:10

Beiersdorf plans to soon launch cosmetics packaging that uses a renewable polypropylene (PP) from Sabic’s “Truecircle” product portfolio. In the production of the renewable PP, fossil raw materials are replaced...

Beiersdorf And Werner & Mertz Develop Standard For Recyclable Plastics For Cosmetics Packaging
Date: 2020-07-17 08:10:07

Skin-care giant Beiersdorf has announced that it has developed a standard for recycled plastics used in the packaging of cosmetics in association with Werner & Mertz. The first of its...

The caring man is the new macho
Date: 2020-05-07 10:10:59

Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...

Beiersdorf sells more hand cream, less sunscreen
Date: 2020-05-06 08:30:23

Nivea-maker Beiersdorf (BEIG.DE) said on Tuesday its La Prairie premium skincare brand and sun care products have been hit by the drop in international travel due to the coronavirus pandemic...

Magazine: Only the best will do in baby care!
Date: 2020-04-29 07:47:56

When buying baby care products, for consumers the number one factor is quality. Viktória Szabó, brand activation manager of Johnson & Johnson Kft. informed us that value sales stayed put...

Beiersdorf Gives Solid Outlook But Coronavirus Impact Unsure
Date: 2020-03-03 08:30:56

Nivea maker Beiersdorf on Tuesday said it expected similar sales growth and profitability in 2020 compared to 2019, although it cautioned that it could not yet assess the impact of...

(HU) Gondoskodás ajándékba
Date: 2019-12-16 17:55:20

Sorry, this entry is only available in HU....

Magazin: Amikor igenis számít a külső…
Date: 2019-09-19 07:35:07

Bár alig ért véget a nyár, és az év végi ünnepi időszak még távolinak tűnik, a gyártók és forgalmazók már javában készülnek a karácsonyra hagyományos és trendi ajándékcsomagjaikkal. Kínálatukat a...

Dél-100: Warehouse enlargement
Date: 2019-06-24 22:16:08

Dél-100 Kft. is based in Kiskunfélegyháza and was founded in 1998. The company supplies partners with household chemicals, plus it also operates a network that consists of 170 franchise partners. The best-known...

Beiersdorf buys the Coppertone brand from Bayer
Date: 2019-06-24 21:02:19

Beiersdorf buys the Coppertone business from Bayer; the price of Coppertone is USD 550 million. Founded in 1944, Coppertone was the first sun care brand launched in the USA. With the acquisition...

About the last 30 years
Date: 2019-05-15 15:31:43

My parents were running a small shop and after college I started working for Beiersdorf, as a sales representative for Nivea products. I worked really hard and spent 7 great years...

Winter and summer sun protection
Date: 2019-04-24 08:43:14

Consumers still think about sunscreens as something that they use in the summer, when having fun on the beach. Few people are aware that sun protection is also necessary when one...

Magazine: Competing for the consumers – but obviously no sweating is involved!
Date: 2019-04-15 07:21:49

According to Katalin István, brand and trade marketing manager of Henkel Magyarország Kft., deodorant sales grew above the beauty product average in terms of both value and volume in 2018. Roll-on...

NIVEA Baby My First Cream
Date: 2018-09-20 06:26:03

NIVEA has created the universal body cream that is just perfect for the sensitive skin of babies. This product can be used on the body, face and bottom of the...

NIVEA intensive care cream
Date: 2018-09-20 06:20:24

NIVEA has recently created the rapid absorption and intensive care Care cream, which makes your skin soft and flexible, at the same time pampering your senses with its special, feminine...

Magazine: ‘Flowing with milk and honey’
Date: 2018-09-14 07:48:04

2017 was a successful year for Beiersdorf in the body care category too. Marketing manager Melinda Jáger told our magazine that at plus 2.4 percent sales were a bit below the...

Magazine: Indulging Christmas collections
Date: 2018-09-05 07:15:58

Christmas gift sets are popular because of their price-value ratio, contents, novelty factor and price. According to Kornélia Kómár, Unilever Magyarország Kft.’s junior brand manager, one of the reasons why Unilever...

NIVEA Black&White Invisible Silky Smooth
Date: 2018-08-15 21:02:03

New NIVEA Black&White Silky Smooth deodorants can be used right after armpit epilation. Due to their special skin care components these deodorants ensure that the skin stays unbelievably smooth and...

Magazine: Mirror, mirror on the wall…
Date: 2018-06-13 07:32:37

Jáger Melinda, marketing manager of Beiersdorf Kft. reported to our magazine that 2017 was a very good year in the facial care market for NIVEA products. In the segments where they are...

Magazine: Showered with fragrances
Date: 2018-05-18 07:14:20

The sales growth continued in the shower gel market in 2017, in terms of both value and volume. Zsófia Molnár, skin and hair category manager of Unilever Magyarország Kft. told our magazine...

Showered with fragrances (Part 2)
Date: 2018-05-14 19:06:47

Brand manufacturers are of the opinion that in the shower gel category the three most important buying decision making factors are price, brand loyalty and product fragrance. According to Réka...

A wide selection of Christmas gift packs will be available this year
Date: 2017-08-31 10:41:49

Christmas gift packs realise considerable sales and market players say some shoppers also purchase these products in this period for themselves, because they can get the items in them cheaper. Classic...

Beiersdorf now also produces in Leipzig Date: 2023-05-03 09:26:23

Most Valuable Brands In Germany Revealed: Kantar Date: 2023-03-27 09:11:48

Beiersdorf Acquires Majority Stake In Belgian Life-Science Firm S-Biomedic Date: 2022-12-21 09:41:04

Beiersdorf Reports ‘Strong’ First Half, Consumer Sales Up 11.7% Date: 2022-08-04 09:25:25

Beiersdorf opens innovation hub in the United States Date: 2022-05-27 10:39:45

Beiersdorf to acquire US beauty brand Chantecaille Date: 2022-02-21 13:24:56

Beiersdorf’s Berlin factory to become climate-neutral by 2022 Date: 2021-10-06 17:09:55

(HU) Új csomagolást dob piacra a Beiersdorf Date: 2021-02-02 08:10:16

New Plastic for Cosmetics Packaging Date: 2021-01-08 08:10:10

Beiersdorf And Werner & Mertz Develop Standard For Recyclable Plastics For Cosmetics Packaging Date: 2020-07-17 08:10:07

The caring man is the new macho Date: 2020-05-07 10:10:59

Beiersdorf sells more hand cream, less sunscreen Date: 2020-05-06 08:30:23

Magazine: Only the best will do in baby care! Date: 2020-04-29 07:47:56

Beiersdorf Gives Solid Outlook But Coronavirus Impact Unsure Date: 2020-03-03 08:30:56

(HU) Gondoskodás ajándékba Date: 2019-12-16 17:55:20

Magazin: Amikor igenis számít a külső… Date: 2019-09-19 07:35:07

Dél-100: Warehouse enlargement Date: 2019-06-24 22:16:08

Beiersdorf buys the Coppertone brand from Bayer Date: 2019-06-24 21:02:19

About the last 30 years Date: 2019-05-15 15:31:43

Winter and summer sun protection Date: 2019-04-24 08:43:14

Magazine: Competing for the consumers – but obviously no sweating is involved! Date: 2019-04-15 07:21:49

NIVEA Baby My First Cream Date: 2018-09-20 06:26:03

NIVEA intensive care cream Date: 2018-09-20 06:20:24

Magazine: ‘Flowing with milk and honey’ Date: 2018-09-14 07:48:04

Magazine: Indulging Christmas collections Date: 2018-09-05 07:15:58

NIVEA Black&White Invisible Silky Smooth Date: 2018-08-15 21:02:03

Magazine: Mirror, mirror on the wall… Date: 2018-06-13 07:32:37

Magazine: Showered with fragrances Date: 2018-05-18 07:14:20

Showered with fragrances (Part 2) Date: 2018-05-14 19:06:47

A wide selection of Christmas gift packs will be available this year Date: 2017-08-31 10:41:49