News and articles

By now Germans dont want to eat Polish meat

The local sanitary services of the Berlin district of Moabit have qualified Polish meat as health-threatening. Initially, they did not even have to conduct sophisticated tests. The meat looked so...

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A new head chef in the Rogner

From 1 of June Zoltan Barcza (38) will be the head chef of Rogner Hotel & Spa Lotus Therme***** in Heviz, his deputy will be Attila Tatar (32). Both professional...

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Nestle to buy Gerber for $5.5 billion from Novartis

The deal is expected to be completed during the second half of 2007. Gerber dominates the baby-food market in the United States, with a 79 percent share, according to Morgan...

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CEO of Altia to stand down

The Finnish state-owned beverage alcohol group confirmed that Leena Saarinen will leave the company tomorrow.  The reason for Saarinen's resignation was given as "the discontinuation of the fuel ethanol plant...

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Alcohol and tobacco tax to rise in Estonia next year

A previous decision, alcohol is to rise in price by ten per cent from the beginning of 2008. Now the government decided to raise the tax on alcohol by a...

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Scooter promotion

Tchibo has a spectacular promotion in Cora stores this spring. The main prize, a red scooter is displayed on top of „islands of coffee” in the stores for one month...

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Anuga: reservations finishing

FVM Agrármarketing Centrum is planning a collective appearance at one of the major exhibitions, Anuga to be held in Köln, between 13-17 October. 470 square meters have been reserved in...

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Weight Control and Update competing

We have taken a close look at the two best known lifestyle programs and the assortment of products sold under the two labels. According to a survey by GfK Hungária...

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Trademarks – and what is behind them

Quality assurance systems already exist, but after the recent food safety scandals, consumers will require further guarantees of quality. Trade mark certificates which attest to constant, monitored, high quality, or...

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Lunch carrying less weight

According to a study titled “Eating habits” by GfK Hungária Piackutató Intézet , the significance of daily meals is changing. Dinner is becoming the main meal of the day for...

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Korona ® Béres Alexandra

A choice in brand category, higher quality service, satisfied consumer, positive price/value ratio, attractive packaging, exceptionally good cooking properties, up-dating assortment. Supports healthy lifestyle and is free of cholesterol....

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Criteria criticised

The National Association of Food Processing Enterprises (ÉFOSZ) is confident that their recommendations will be taken into consideration in working out the details of operative programs. Approximately HUF 30 billion...

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Child-friendly Pöttyös

The web site of Pöttyös Túró Rudi intended specifically for children www.pottyoskapitany.hu, has officially been classified as „child-friendly”. This title was awarded under the program „2007 – the year of...

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Being different is a matter of life or death

„Either you are different from your competitors, or you are dead”. This was the topic to be discussed at the ECR Europe conference held in Milan, in April. The above...

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Univer: not merely new packaging

Univer Product Zrt. begun selling Norbi products under the Update 1 code in May 2005. They have 10 Update products, like mayonnaise, ketchup and mustard. Joining the program did not...

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Children fond of inventive gifts

It is not very difficult to communicate with children, but manufacturers should be aware of the increasingly strict regulations applicable to this activity. Maresi Foodbroker Kft. has several products for...

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Feeling like travelling again

The number of nights spent at commercial places of accommodation by foreign and domestic guests in the first quarter of the year grew by 6 per cent compared to the...

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Kubu fruit drink

Kubu fruit drink, made from selected carrots and rich in fibres has a new promotion for the April-June period. During the promotion, characters from the movie Shrek 3 will appear...

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Not very useful for trade

According to György Vámos, purely trading organisations cannot expect to benefit much from programs of the National Development Plan, as significant growth in revenues is a criteria of participation, while...

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Borsodi still the market leader

Revenues of Borsodi Sörgyár reached HUF 44,3 billion in 2006. According to data from the Hungarian Association of Breweries, Borsodi beer was the moist popular brand last year. Sales of...

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Participants and exhibitors

Heads of the largest FMCG companies held 150 presentations in three days. The conference titled “Passion for growth” was attended by 2,200 participants, with five Hungarians among them. 42 companies...

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Good evening! – 10 per cent plus

Products of Detki Keksz Kft. have been available under the Update label since autumn 2006.. Jó estét! wheat biscuit has been developed specifically for the program, and they will soon...

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Purchasing is no challenge today even for specialised restaurants

There are a great number of materials used in kitchens of specialised restaurants which are not easy to purchase, even if they are sold in Hungary or in one of...

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The Ahold fraud

The Dutch company Ahold has become famous for one of the biggest series of accounting frauds in food retail trade. Though no charges have been filed in connection with the...

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Master Good Felvidéki Ízek

Master Good Felvidéki Ízek: Dumplings with cranberry, Dumplings with nougat, Pockets with sheep curd, Pockets with curd are easy to prepare products suitable for main dish or dessert, which bring...

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New tracks for market research

Market research is a link between seller and buyer. Sellers who have a better knowledge of their target group than their competitors enjoy an enormous advantage. It is no wonder...

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Zwack partners sampling new products

Izabella and Sándor Zwack invited owners of wine and delicacy stores to Zwack Visitors Centre, to a dinner complemented by a visit to a museum and sampling of new wines...

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ECR= efficient consumer response

ECR is the abbreviation of. Efficient Consumer Response, while ECR Europe is an organisation composed of manufacturers and retailers, established in 1994. Their aim is to allow players in the...

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11 Norbi products in the assortment of Szole-Meat

Szole-Meat Kft. joined the Norbi Update system three years ago. Their Update products, developed in accordance with criteria specified by Norbi, have proved to be successful. At least three of...

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Opposite groups drink spirits

According to data from the joint database of GfK Hungária and Szonda Ipsos called Product Media Index, less than one out of three Hungarians drink spirits. 6 per cent of...

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