9th brand campagne to start in February

By: trademagazin Date: 2008. 02. 21. 00:00

This year the budget is HUF 360 Million, ten well known brands are to see on 3300 posters and citylights.

In 2008 Beiersdorf, EVM, Henkel,
Kométa, Magyar Cukor, Procter&Gamble, Reckitt-Benckiser,
a Sara Lee and Unilever take part in the action. The campagne has a
promotion website: www.marka.hu.

Branded Goods Association Hungary
started its campagne in 2000, from the beginning 30 FMCG companies's
70 brands took part, the budget enriched HUF 2 billions. The
initiative was so successful, that it has followers in Germany,
Poland, France and Norway.