Interest In Fairtrade Doubles in Britain

Ethical shopping is moving into the mainstream as shoppers become increasingly informed about how food is produced.

British shoppers bought Fairtrade
products, people are taking a renewed interest in where their food
comes from and how it is produced. IGD predicts growth over the next
five years to total pounds 585m by 2012.

Ethical shopping is one of the big
growth areas in the UK, with sales of ethically-branded products
outstripping conventional products. But there is no single ethical
consumer, and each shopper is placing a different emphasis on
environmental, social and economic issues. This presents both
challenges and opportunities for retailers and suppliers. Many have
responded rapidly to consumer concerns, especially through
high-profile, flagship Fairtrade products such as chocolate, coffee
and bananas.