Henkel innovation award for successful products

This year’s award ceremony took place on Henkel Innovation Day. Celebrated for the first time on February 14 at all Company sites in the 125 countries around the world in which Henkel operates.

Since 1982, Henkel has been challenging
its employees to strive for the Fritz Henkel Award for Innovation by
creating and commercializing new product ideas.

The innovation stars of 2007 at Henkel
are:
• Persil 100 – Better than ever: To mark its centenary
in 2007, Germany’s most successful laundry detergent was completely
reinvented, from the formulations and packaging design to the
marketing concept, rendering it younger and more vital in appearance
than any of its competitors.
• Taft Volume Power: With this
innovative product line, the successful Taft hair styling brand
offers up to 100 percent more hair volume from the roots up, thus
fulfilling a main wish of European consumers.
• Terokal
Structural Adhesives: Novel structural adhesives for car bodies based
on resilient nanoparticles meet the stringent specifications of the
automotive industry, withstanding crash tests at temperatures ranging
from -40 to +90 degrees Celsius.