Marketers want to get inside consumers' heads

By: trademagazin Date: 2008. 02. 20. 00:00

The biometric research are cheaper and easier as the normal way.

Coca-Cola Co. and Virgin Mobile USA are
among the top marketers to use neuroscience and biometric research to
understand how the human body responds to advertising. Such research
reportedly has become cheaper and easier to conduct, due to advances
in technology. 

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