News and articles

Bio-basis for Vitamor

Vitamor Kft. has had a bio-plantation for several years. They have contacted Alexandra Béres to help compile product lines which would fit into her lifestyle program. At the moment, three...

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Competition in meat prices

The prices of agricultural products showed a rise of 11,1 per cent in January/March 2007, compared to a year earlier. The prices of vegetables grew by 2,8 per cent, while...

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HARIBO Beerentraum

The new HARIBO product is the latest teddy bear dream with forest fruits. It is a mixture of special fruits generating a light flavour full of feeling from the forest....

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Fütyülõs

The TV ad is part of the new communication of Fütyülős based on the Carpe Diem feeling. The target group of Fütyülős enjoys life, the given moment, does not care...

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Opportunities for growth

A certain part of consumers are willing to pay the price of higher quality services, as well as that of premium brand products emphasised Judit Szalóky Tóth, director of Nielsen...

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New boss for advertising agency

The new director of Lastminute Advertising Kft., Norbert Cservenka comes from HPS, where he used to be head of business development....

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Hyper markets strong in hair

Retail sales of shampoos exceeded HUF 10 billion in the March 2006 – February 2007 period. According to the Retail Index of Nielsen, sales expanded by 4 per cent compared...

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Algida – “the patron”

The target group with an active lifestyle has been a priority for Algida since 2004. They made contact with the Alexandra Béres program in 2006. Though they have not joined...

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Eggs will stay expensive

Agricultural Business Research Institute (AKI) monitors and publishes trends in the world market of meat and eggs. Data from KSH and the Market Price Information System of AKI is worth...

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Chicken breast ham

Chicken breast ham is a sliced ham of exclusive quality which forms part of the Alexandra Béres Weight Control program....

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Rapidly growing young in the Nestlé nest

A health-conscious diet – an idea present from the very first days of Nestlé – has not been the only factor behind the development of the Hungarian subsidiary. The great...

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dm celebrating with a donation

The retail chain dm is celebrating the opening of its 200th store with a major campaign, which includes giving a donation of HUF 40 million to 200 nursery schools. HUF...

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News

Donation of sweets from Storck. The manufacturer of merci and Toffifee chocolates has donated sweets worth nearly HUF one million to the Hungarian Food Bank. Marks&Spencer – food after clothes...

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Manufacturers’ brands a hair ahead

Among cosmetics in general, manufacturers’ brands have been quite successful against private labels so far, but among shampoos, they seem to be staging a true counter-attack. The market share of...

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Bio in movement

Bio products are becoming more popular. Their number is growing not only in market places but stores as well. The proportion of bio products within total Hungarian food consumption is...

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Reduction of interest rates is expected

According to a forecast made jointly by GKI Gazdaságkutató Zrt. with Erste Bank, the relatively favourable rate of growth of the first quarter of the year will be maintained for...

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The Vienna sausage

The Vienna sausage in practical size packaging with protective gas, made from poultry is part of the Alexandra Béres Weight Control program....

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Migration between channels

The question “Are we going to have a bad year?” was subject to lively debate at the meeting of Trade Marketing Klub. Krisztina Kovács Consumer Tracking manager of Gfk, spoke...

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Univer Product over 10 billion

Revenues of Univer Product Zrt. expanded by 10 per cent to HUF 10,5 billion, last year. This accounted for nearly half of the total consolidated revenues of the group. Pre-tax...

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Success of Hungarian food and wines in Spain

A promotion with sampling called “European Weeks” was held in the stores of the retail chain El Corte Inglés, between 10-15 March. The products of 19 Hungarian companies were among...

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One out of two deodorants are still sprays

The size of the deodorant market has exceeded HUF 12 billion. Retail sales grew by 9 per cent in terms o value in the March 2006–February 2007 period. 40 per...

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Vegetables and fruits are the most popular bio foods

Vegetables and fruits are the most popular bio-foods, according to consumer research by Gfk. 42 per cent of the customers of bio-foods choose from the above two categories. Bio-bread is...

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Food offensive broken

The total volume of retail trade was practically the same in February 2007, as a year earlier. Revenues generated by retail trade in the first two months of 2007 totalled...

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Spring turkey slice

Spring turkey slice, the chicken slice with dried apricot and the turkey slice with vegetables are meat products of exclusive quality which form part of the Alexandra Béres Weight Control...

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Current figures about our FMCG market

Retail sales of food grew by 11 per cent in terms of value between April 2006 and March 2007. There was double digit growth in 22 categories, while there was...

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Coke in Talks to Buy Highland Spring

Coca-Cola Co. is in talks to buy Britain's No. 2 bottled water brand Highland Spring in a potential 500 million pound ($992.7 million) deal, British Sunday newspapers reported.   The...

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Further problems for Danone in China

More than 118 tons of imported Evian-branded mineral water failed to meet China's food safety standards, according to national quality supervisors. Evian bottled water imported on February 18 contained 100...

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Vanillia again

Coca-Cola North America has reintroduced Vanilla Coke to its 'sparkling beverage' line-up.   The soft drinks company said that the brand relaunch will include new logos and packaging. The company...

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No deal in international coffee talks

Coffee processors and producers will have to wait another year for a new International Coffee Agreement after talks over the last week failed to make a breakthrough.   It means...

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Winter Invasion 2008 – focus on Budapest culture life

This year the event brought 25 500 extra guest nights to the Budapest hotels with the participation of 70 suppliers. Following the success of the first edition of the Budapest...

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