News and articles
Royal days with royal aroma!
Date: 2007-04-25 08:00:00
During the two weeks before Easter, a promotion named “Royal days with royal aroma” was held by Kraft Foods in selected stores of the Spar group. Hosts and hostesses from...
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Purchasing without touchnig
Date: 2007-04-25 08:00:00
The first touch-free purchase in the European McDonald’s chain was completed at the end of March, using OneSmart MasterCard® PayPass™ technology and card. PayPass™ cards are issued by the Swiss...
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Less imported products of higher quality
Date: 2007-04-25 08:00:00
The proportion of imported products on the shelves of food stores did not increase last year, but quality was better than before.. However, manufacturers and retailers do not seem to...
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Impulse for the ice cream market
Date: 2007-04-25 08:00:00
The unusually warm weather had a favourable effect on the retail sales of ice cream. Retail sales of ice creams grew by 26 per cent in terms of value last...
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What is CECED?
Date: 2007-04-25 08:00:00
CECED was founded by eleven manufacturers and distributors of household appliances in 2004. The founders were BSH Kft. (distributor of the brands Bosch, Siemens and Ufesa ), DOMETIC Rt., Electrolux...
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Manchester, England, England…
Date: 2007-04-25 08:00:00
The song from the musical “ Hair” does not mean too much to today’s teenagers. The football club Manchester United is the first thing most people think of when they...
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Tchibo Family Intense
Date: 2007-04-25 08:00:00
A new member is added to the Tchibo Family product line, market leaders in 2006: in addition to Tchibo Family Classic, Tchibo Family Intense is here now, providing a more...
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Tibi chocolates
Date: 2007-04-25 08:00:00
Special milk and black chocolates from tibi were sampled between 30 March and 21 April on Fridays and Saturdays on more than 120 occasions in major hyper markets. People purchasing...
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In house health program
Date: 2007-04-25 08:00:00
As a part of its “Testébresztő” project, supporting amateur sports activities, Coca-Cola Beverages (Magyarország) Kft. has worked out a health improvement program for its own employees as well to assist...
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2006 was the year of grain
Date: 2007-04-25 08:00:00
2006 was a successful year for Hungarian exporters of agricultural products. Exports grew by nearly 10 per cent-over the year, while imports expanded by 10,3 per cent. Imports from the...
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Specialities for the summer ice age
Date: 2007-04-25 08:00:00
When hyper markets lose market share in a category, while private labels are more popular than ever, it is reasonable to suspect discount stores behind this trend. Discounts stores not...
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Several benefits pointed out in the campaign
Date: 2007-04-25 08:00:00
In this campaign, CECED intends to point out how much more energy is consumed by older household machinery compared to modern and efficient models. It is also emphasised that retailers...
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Corporate football
Date: 2007-04-25 08:00:00
Recently, I had the opportunity to become familiar (again) with the daily operative tasks of talented sales reps with a few years of experience. The objective was to tailor their...
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Pago Pink Grapefruit
Date: 2007-04-25 08:00:00
Pago Pink Grapefruit has 100% fruit content and is very rich in vitamins and fibres. It is a unique product, as no such flavour is available in this size from...
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From in-store tools to promotions
Date: 2007-04-25 08:00:00
In our last issue, we gave you an account of the topics discussed during the morning of the annual meeting of Trade Marketing Klub. This is what we talked about...
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Mirbest opening new warehouse
Date: 2007-04-25 08:00:00
Mirbest Group opened its new warehouse in Biatorbágy on 21. March. The group was established by nine Hungarian wholesale businesses in 2003 to compensate for the effects of market concentration...
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Gel fix and preserving sugar on top of the list
Date: 2007-04-25 08:00:00
According to the Retail Index of Nielsen, preservation of fruits at home is becoming more popular. Sales grew by 43 per cent in terms of value between February 2006 –January...
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Icy dynamics in catering
Date: 2007-04-25 08:00:00
Sales of ice teas increase dynamically in catering. According to data from Nielsen, the size of the market has exceeded HUF 5 billion. Growth amounted to 9 per cent in...
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The system of six thinking hats
Date: 2007-04-25 08:00:00
Improving the efficiency of decision making is ever more frequently a topic of discussion in business literature. In April, two lectures were given by Edward de Bono about the peculiar...
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Master Good
Date: 2007-04-25 08:00:00
Innovation in dumplings: Traditional highland flavours. Innovation by Vadász knédli: unique in Hungary, flavoured with bacon and onions...
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„We have been chosen to supply Tesco”
Date: 2007-04-25 08:00:00
Olive oil from Italy is on the offensive. Product presentation and sampling will be held in the Italian Cultural Institute in Budapest on 23 May. We have been invited to...
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Coffee festival at the travel exhibition
Date: 2007-04-25 08:00:00
The First Hungarian Latte Art Festival organised jointly by several companies and held on 30. March could be a milestone in the development of Hungarian coffee culture. These companies –...
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Compact preservatives are for young people as well
Date: 2007-04-25 08:00:00
Sometimes modern convenience products serve to preserve traditions. Making jam, or preserving fruits at home would probably disappear from kitchens if such processes could not be completed much faster than...
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High prestige ice tea brands
Date: 2007-04-25 08:00:00
Lemon and peach, relative expensiveness and a growth rate of 20 per cent annually – these are all characteristics of the ice tea market. Ice tea is a growing category...
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Domestic training to keep up
Date: 2007-04-25 08:00:00
According to Erika Szabó, strategic director of Manager Könyvkiadó, there is demand for such programs in Hungary. The training course „Six Thinking Hats – Stages of parallel thinking” offered by...
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The Raid electric anti-mosquito and fly device
Date: 2007-04-25 08:00:00
The Raid electric anti-mosquito and fly device introduces a new state of the art electric device technology that combines a compact diffuser with an innovative compressed sand refill containing an...
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Spring wave of Austrian weeks
Date: 2007-04-25 08:00:00
Spar, Cora, Metro. These three chains have organised Austrian food weeks in Hungary this spring. The three year long international promotional campaign for Austrian food with an annual budget of...
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First Borsodi graduates
Date: 2007-04-25 08:00:00
The first graduates of Borsodi Business Academy received their diplomas in The Adult Education and Regional Institute of Miskolc University, on 13. April. Borsodi Sörgyár Zrt. and Miskolc University established...
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