News and articles

Innovations for Fanta

Fanta intends to boost demand from April onwards with new flavours from all over the world. Fanta Mango Thailand will be the first of these available in Hungary. Fanta “suitcase...

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Romania

Romania was our fifth biggest export market last year, with export totalling EUR 212,4 million and showing an increase of 8,3 per cent. Pork was a very significant export item,...

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Slogans for shaving: convenience, skin care, design

Continuous innovation has left its mark in the market of shaving products. Shaving foam is losing its appeal, after shave lotions are no longer all about masculine fragrance, while razors...

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Juice in small bottles for stylish service

We can enjoy am abundance of fruit juices in bars and restaurants nowadays. In better places, 0,2 or 0,33 litre bottles are served and opened in front of the guest....

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adidas Pure Energy

Discover your strength, liberate your energy, achieve the impossible! The strength of the powerful fragrance is symbolised by the unique black bottle and the packaging with icon-like decoration. The red...

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Dr. Oetker Ristorante ES Pepperoni Salame Piccante

Hungary’s most popular pizza family has a new piquant flavour: pepperoni-salami pizza. Pepperoni-salami pizza with its thin and crispy dough and deliciously spicy salami is „sinfully tempting” to consumers....

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Label of disgrace

The results of the food safety inspections carried out before Easter show that all members of the food supply chain made an effort to comply with the law. Everybody ended...

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Szamos desserts for company events

Szamos Marcipán has compiled its assortment of gifts this year for company events, partner meetings, products introductions, store openings, promotions, conferences and exhibitions....

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The Netherlands

The Netherlands is our third biggest supplier of agricultural products. Our exports to the Netherlands grew by 2,6 per cent in 2006, to EUR 150 million. Exports of corn increased...

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Objective: to follow contours perfectly

Convenience is the most important requirement in the HUF 1,5 billion market of electric razors. The primary objective during development is to allow a perfect shave even in places which...

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New product line within the Top Joy brand

The new product line, Top Joy Multi Active will be introduced in May. These are fruit juices with added vitamins and minerals, available in three flavours. New packaging, one litre...

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Celine Dion Spring in Pa­ris

Paris spring with the air of the excitement of new life and fresh warmth appearing in the fragrance of the new perfume from Celine Dion: Spring in Paris. Packaging: classic,...

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BOMBA! Energy drink

BOMBA! Energy drink in 0,25 l can, The code for the consumer prize game is under the tab on promotional packaging....

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dm store in Diósd

The drugstore chain dm opened its new unit next to Interspar in Diósd on 22. March. Over 8000 products are sold in the 245 square meter store where mini size...

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Theodora and Nestlé Aquarel product lines expanding

2006 was a successful year for Kékkúti Ásványvíz ZRt. Both Theodora mineral water and Nestlé Aquarel spring water achieved dynamic growth. Kékkúti Ásványvíz ZRt achieved sales of HUF 8,5 billion...

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Poland

Exports to the Polish market of agricultural products grew by 22,4 per cent. Our export of EUR 152 million was composed of diverse products. The most significant item among these...

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Drugstores selling largest quantity of insecticides

According to the retail index of Nielsen, the market of insecticides expanded last year. Sales grew by 15 per cent in terms of volume, while by 6 per cent in...

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Bakery products showing biggest price rise

Food prices were 9 per cent higher on average in March than a year before. Prices of bakery products rose by net 4,8 per cent compared to February. The prices...

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TopJoy Multi Active

Multi Active is the new product line from TopJoy, which vitalises and gives us strength during the whole day. The three members of the TopJoy Multi Active product line –...

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SIÓ premium

SIÓ celebrating its 30th birthday, has brand new, high-fruit content, premium flavours for its loyal consumers....

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„Green” Tesco in Dorog

The Tesco supermarket opened on 5 April in Dorog was designed with regard to environmental considerations and to reducing energy consumption. The geo-thermal heat pump which uses heat from the...

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Changing McDonald’s

The 90 McDonald’s restaurants in Hungary served 75 million customers last year, which means a 10 per cent increase compared to the preceding year. Revenues grew by 12 per cent,...

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Slovakia

Hungarian agricultural export to Slovakia, our sixth biggest export market grew by 48 per cent in 2006. Sugar accounted for a quarter of our export, totalling EUR 40 million. Increase...

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Electricity is the future in fighting insects

This is an FMCG category , where global warming has a positive effect. The warmer the weather gets, the more insects we have to fight. Aerosols still account for half...

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Turkey market: recession not as bad as expected

Production of turkey meat in the EU declined by only 3,5 per cent last year, though 5,5 per cent was expected by experts. According to a forecast by USDA, the...

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David Beckham Intense Instinct

A limited edition with a more intense fragrance based on the huge success of the first David Beckham fragrance, Instinct . Both the bottle and the box remind us of...

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When competitors use price to attack

Manufacturers of brands are ever more frequently faced with competition which uses low prices. Most of them are forced to review their price strategy as a result of a challenge...

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Medals for the Törley group

Törley group received four out of the five medals won by Hungarian products at the Chardonnay du Monde international wine competition....

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Peanut bars are the most popular

Flavour is the most important factor in choosing a chocolate, according to the findings of a recent survey. Peanut/ almond flavoured bars are the most popular (44 %). 7 out...

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Italy

Italy is our second largest export market in the EU, while it is our sixth biggest supplier in terms of imports. Export revenues totalled EUR 349, showing growth of 21,6...

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