News and articles
Lower wine consumption last year
Date: 2008-09-05 08:00:00
Rising average prices, smaller quantities purchased less frequently – these were the main trends in Hungarian wine consumption in 2007, according to data from GfK Hungária. Wine consumption was down...
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Cleanliness is not enough
Date: 2008-09-05 08:00:00
Products related to washing are the largest category among chemical products. The assortment of such products has become confusingly wide for consumers… According to Ágnes Benke, from EVM Zrt, the...
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When you need a little energy
Date: 2008-09-05 08:00:00
According to Orsolya Varga, trade marketing manager of Energizer, growth in the market of batteries is continuous but slow, with an increasing proportion of consumers choosing quality in the shape...
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The power of strawberry
Date: 2008-09-05 08:00:00
Prices of agricultural products were up by 31.5 per cent in May 2008, compared to May 2007. The average price of plant products was up by 38.3 per cent, while...
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Summer moments
Date: 2008-09-05 08:00:00
With my wife and some friends, we have decided to go touring by car. Our destination was Barcelona via Italy and the Riviera. We have chosen the shortest way, through...
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Infiore150, Infiore50
Date: 2008-09-05 08:00:00
New, 33×33 cm size napkins for gastronomy...
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Congratulations for winning the Focus!
Date: 2008-09-05 08:00:00
Prizes in the Chio Magyarország promotional campaign concluded on 30. May included 33 Piaggo scooters and a Ford Focus Trend....
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Alcohol-free Dreher reborn
Date: 2008-09-05 08:00:00
Dreher Sörgyárak Zrt launched a new alcohol-free beer in July. Dreher 24 is to replace Dreher Alkoholmentes in the Dreher assortment. It’s available in 0.5 and 0.33 litre bottles and...
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Better educated wine consumers
Date: 2008-09-05 08:00:00
Consumers of wine are changing, or developing or getting easier to influence – depending on the way we look at them. Changes are slow, but apparent. Today’s wine drinkers want...
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Brands are strong among washing powders
Date: 2008-09-05 08:00:00
According to data from the ConsumerScan of GfK Hungária, the quantity of washing powder sold in the first third of 2008 shows stagnation, compared to the same period in 2007,...
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Competition for gastronomy blogs
Date: 2008-09-05 08:00:00
Blogs usually serve the purpose of spreading an opinion, but sometimes they can also become a means of business communication. They are also cheaper and simpler to operate than traditional...
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Water melon cheap and early
Date: 2008-09-05 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Business Research Institute (AKI). Data from the price and market information system of KSH and AKI can...
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Aspects of convenience
Date: 2008-09-05 08:00:00
As life is short, the quick solutions offered by convenience products represent added value. I had some questions for Zoltán Fekete, Category Operations Ma nager of Unilever about their convenience...
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Cherry Queen Marcipán
Date: 2008-09-05 08:00:00
Sour cherry bon-bon made with marzipan, the latest favourite for gourmands has arrived....
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Häagen-Dazs in Hungary as well
Date: 2008-09-05 08:00:00
The legendary Häagen-Dazs ice cream is now available in Hungary as well. It is sold in 10 flavours by retailers, while the full 24 flavour range is available in the...
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First multi-sensory project in Europe
Date: 2008-09-05 08:00:00
Leroy Merlin has been the first store chain in Europe to use all elements of sensory marketing in a combined way. Mood Media has been contracted to provide music, visual...
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Innovation in wine
Date: 2008-09-05 08:00:00
When the consumers of wine change, wine itself needs to change. But is wine changing, or is the product changing? Wine is not a product before it is packaged and...
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Green line by Bip
Date: 2008-09-05 08:00:00
EVM has launched the Bip Green Line product line, which is the first chemical product developed in Hungary with environmental considerations treated as a priority. Owing to their special formula,...
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János Kiss in favour of unity
Date: 2008-09-05 08:00:00
Bringing an end to disunity has been one of the objectives motivating János Kiss in accepting the position of chairman of the examination committee of Educatio CulinArtist Chef Academy established...
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Deficit lower than planned
Date: 2008-09-05 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt and Erste Bank, both the internal and external balance of payments are expected to show significant improvement this year. Real incomes are...
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Separate Reál company for beverages
Date: 2008-09-05 08:00:00
A separate company has been established by Reál Hungária Élelmiszer Kft for the nation-wide distribution of beverages. Reál Hungária Drink Kft has been formed as result of the eight largest...
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tibi Prémium
Date: 2008-09-05 08:00:00
For people who like specialities,Tibi chocolate is now available in three new flavours....
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New marketing officer for SIÓ
Date: 2008-09-05 08:00:00
Krisztina Gurály joined the marketing and sales team of SIÓ-ECKES Kft on 14. July. As trade marketing manager, she will be responsible for partner specific activities, POS activities and materials,...
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Promo using PDA
Date: 2008-09-05 08:00:00
PDA-s have been issued for the sales team of Promo Power Trade Marketing Ügynökség. The software has been developed with regard to the special needs of their clients. The 20...
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History of BiB packaging
Date: 2008-09-05 08:00:00
Bag in box packaging was patented and first used by Thomas William Carlyon Angove from South Australia. It was intended to replace large (2-5 litre) glass bottles. The original patent...
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The well known Clorox
Date: 2008-09-05 08:00:00
brand represent quality in the eyes of consumers. Product debvelopment is driven by market trends and feedback from consumers. It is very important for us to keep the confidence and...
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Franchise news
Date: 2008-09-05 08:00:00
Expanding by slices Il Treno has begun building a franchise chain. At present, they have almost a dozen units in the Budapest region. Il Treno Expressz is a segment of...
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Food industry catching up
Date: 2008-09-05 08:00:00
Domestic industrial prices were up by 0.3 per cent in May, compared to April and by 11.7 per cent compared to May 2007. Export prices were down by 2.2 per...
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Cooperatives keeping pace with modern commerce
Date: 2008-09-05 08:00:00
At present, fifty production and sales cooperatives are active in Hungary. Merchandise is supplied by their members (primarily fruits and vegetables) and delivered without the participation of intermediaries.Mórakert – this...
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Clorox Color folteltávolító folyadék
Date: 2008-09-05 08:00:00
The new chlorine free Clorox Color stain remover liquid can be used safely for all washable coloured textiles, even for silk and wool....
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