News and articles
Carrefour France to hire 15,000 workers
Date: 2009-02-06 08:20:50
Despite a downward revision of its results and replacement of José Luis Duran by Lars Olofsson as CEO, Carrefour will maintain its workforce levels in France. Carrefour has announced plans...
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SPAR Danmark acquires 100 stores
Date: 2009-02-06 04:02:59
Danish retailer SPAR Danmark has acquired 100 stores in its purchase of Danske Köbmaend by holding company Dagrofa. The deal means that SPAR Danmark’s turnover will increase by USD 209.61million....
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Aldi accused of human rights violations
Date: 2009-02-06 03:10:35
German discount chain Aldi is reported to violate labour and human rights of Chinese staff that produce promotional goods for the company. A study by the German Südwind institute claimed...
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98-Cent Produce Packs brought new shoppers for Fresh & Easy
Date: 2009-02-06 02:26:32
Tesco’s US subsidiary Fresh & Easy has reported that its produce sales have increased by more than 11% with its new 98-Cent line since January when it was introduced. The...
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Wal-Mart sales increase in January
Date: 2009-02-06 02:13:58
Same-store sales excluding petrol at the country's largest retailer rose 2.1% last month, more than the 1.1% gain expected by Wall Street specialists. Like supermarkets in the UK, Wal-Mart said...
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Volume of exports and imports for new member states continued to expand dinamacally
Date: 2009-02-05 08:28:00
In November 2008, the export and import volumes decreased by 8 and 12 percent, respectively, however in January-November both the exports and imports increased by 5 percent as compared to...
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In spite of excellent agricultural land, there is no closing up in CEE
Date: 2009-02-05 08:14:00
The CEE food industry is sitting in a vicious circle, for weak needs the answer is weak offer – said an UNIDO research, published by business daily Világgazdaság. UNIDO is...
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Aastra expanding in the region
Date: 2009-02-05 08:00:00
In December 2008, an independent subsidiary was formed in Austria and a representative office opened in Hungary by Aastra Technologies Ltd. The Canadian company is present in 100 countries, offering...
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New head of sector in GfK Hungária
Date: 2009-02-05 08:00:00
Steigervald Krisztián was appointed sector manager of consumer goods in GfK Hungária on 1. January 2009. He had joined GfK Hungária in 2003 and has been heading qualitative research successfully...
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The future might belong to specialised washing agents
Date: 2009-02-05 08:00:00
According to Nielsen data, the quantity of washing agents sold last year dropped somewhat. However, this is not bad news for manufacturers who launched a campaign two years ago, promoting...
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Economising and uncertainty
Date: 2009-02-05 08:00:00
– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...
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Shoot the chef!
Date: 2009-02-05 08:00:00
Probably the only gastronomic photo competition in the world is held in Sidney annually, under the title “Shoot the Chef“. You can see some of the best photos from the...
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Slovakian and Czech markets expanding faster than inflation
Date: 2009-02-05 08:00:00
Last year, FMCG sales expanded at a faster rate in Slovakia and the Czech Republic than inflation. The Schwarz group is the market leader in the Czech Republic, while the...
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Rexona Skin Care termékcsalád
Date: 2009-02-05 08:00:00
The two new Rexona versions – Calming and Nutritive – provide effective protection against perspiration without irritation of the skin which makes them ideal for use on sensitive skin as...
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Award for Monarchia-marketing
Date: 2009-02-05 08:00:00
Monarchia Winery located in Eger was awarded the Wine Marketing Prize 2008, while the Eger Wine Region Foundation received an award for collective marketing, based on the decision made by...
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New CEO for Friesland Hungária
Date: 2009-02-05 08:00:00
Johan Priem was appointed the new CEO of Friesland Hungária Zrt in January. After working in several positions for British American Tobacco in Europe, Africa and Asia, he joined the...
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Reckitt Benckiser promoting ecological consciousness
Date: 2009-02-05 08:00:00
They have recently launched their „Earth our home” campaign in Hungary, as part of their Carbon 20 program intended to reduce CO2 emissions linked to their products by 20 percent...
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Smaller, specialised events expected in 2009
Date: 2009-02-05 08:00:00
Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...
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Convenience honey?
Date: 2009-02-05 08:00:00
Awkward guests spilling honey over everything on the table are the nightmare of every waiter working in hotels. A solution to this problem has been developed by an Ottawa company...
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South-west dynamic, north-east slowing down
Date: 2009-02-05 08:00:00
Among local regions, retail sales show the most dynamic expansion in the south-west, according to data from Nielsen. In the north-east, no expansion has taken place in terms of value,...
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Rexona Men Invisible Ice
Date: 2009-02-05 08:00:00
With its fresh and masculine fragrance, it provides protection against perspiration throughout the day. The ingredients developed with the help of new technology minimise the occurrence of white stains on...
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Special Nespresso sweets
Date: 2009-02-05 08:00:00
Coffee capsules with special flavouring were sold in the Nespresso store located on Andrássy út, during December. Apart from coffee, special sweets under the name Dolcetti and Cantuccini were also...
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For rubbing as well as drinking
Date: 2009-02-05 08:00:00
The „Vizek krémje“ collection is intended by Szentkirályi to enhance its position in the beauty market. The hand cream and body lotion developed jointly with EVM Zrt and launched in...
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Specialised washing products – drugstores are strong
Date: 2009-02-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of universal washing powders were down in the first nine months of 2008, while sales of specialised products grew. The market...
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Event organisers as creative agencies
Date: 2009-02-05 08:00:00
Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...
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Europe on the defensive
Date: 2009-02-05 08:00:00
Market trends in the first years of the 21st century have caused a lot of anxiety for European winemakers, including Hungarians. They are increasingly worried by the invasion of cheap...
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What should I wish for in 2009?
Date: 2009-02-05 08:00:00
At the end of the year, we always look back to see what we have achieved. News of the financial crisis and economic recession has brought a lot of uncertainty,...
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Kinder Hűtött Finomságok
Date: 2009-02-05 08:00:00
The advertising spot made for Kinder Hűtött Finomságok focuses on the essence: it shows us that packaging has value because it can be exchanged for gifts. Agency: Consulting Kft./Well Reklámügynökség...
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New Danone Activia flavour
Date: 2009-02-05 08:00:00
A new product was added to the Danone Activia product line in December. Édesfehér is intended for consumers who do not like fruity flavours but want to enjoy the advantages...
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Help from Tesco for people in need
Date: 2009-02-05 08:00:00
A substantial quantity of clothing was distributed by Tesco through several charitable and social organisations in December. A total of 150 palettes of clothing worth HUF 60 million was donated...
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