News and articles
Yoghurt consumed in over three-quarter of households
Date: 2008-05-01 08:00:00
According to data from the ConsumerScan of GfK Hungária, 8 out of 10 Hungarian households bought yoghurt in 2007. Though total sales grew somewhat as a result of the 9...
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Ads expected to inform, rather than influence
Date: 2008-05-01 08:00:00
According to a survey conducted by GfK Hungária in February 2007, 4 out of 10 people are open to innovations and willing to try new products. Advertisements are primarily expected...
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More foreigners in Budapest
Date: 2008-05-01 08:00:00
According to a KSH report, the number of nights spent at commercial places of accommodation increased by 2.7 per cent in January-February 2008, compared to the same period in 2007,...
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Toiletpaper, a typical routine category
Date: 2008-05-01 08:00:00
On of the most common routine paper products is toilet paper. One of the things we only tend to notice, when we run out of it. It is much the...
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Fûszeres Vilmos
Date: 2008-05-01 08:00:00
The new flavour is also made in line with traditions using excellent quality pear palinka. It owes its exceptionally piquant flavour to dried apple and an extract of spices....
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Bidding for Pöttyös gifts
Date: 2008-05-01 08:00:00
The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....
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Honour for Péter Feiner from Austria
Date: 2008-05-01 08:00:00
Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...
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Mineral water over HUF 44 billion
Date: 2008-05-01 08:00:00
Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...
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Click and win!
Date: 2008-05-01 08:00:00
Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...
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Mûhely kávézó
Date: 2008-05-01 08:00:00
Young people in Székesfehérvár have long been waiting for a place with not only food and drink but also some form of entertainment. Műhely cafe is a place with a...
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Cooking oil on top
Date: 2008-05-01 08:00:00
Consumer prices were up by 0.6 per cent in March, compared to February and 6.7 per cent higher than in March 2007. According to a KSH report, food prices were...
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Where even kings go on foot
Date: 2008-05-01 08:00:00
Regardless what we call them, visiting toilets is part of our everyday lives. An exhibition about the history of toilets was held by Zewa between 26. September and 21. October...
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adidas Special Edition 2008 férfiillatcsalád
Date: 2008-05-01 08:00:00
adidas has been celebrating special sport events with special edition cosmetics, like the Special Edition products for the 2008 European Cup....
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Univer expanding in Kecskemét
Date: 2008-05-01 08:00:00
The cornerstone of a new plant was laid down on the premises of Univer Product Zrt. in Kecskemét, on 2. April. The HUF 2.7 billion project is needed to support...
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Top categories in store types
Date: 2008-05-01 08:00:00
According to data from the Retail Index of Nielsen, the market share of hyper markets and super markets increased in the food market in the February 2007- January 2008 period....
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Customers looking for innovation in mineral water as well
Date: 2008-05-01 08:00:00
According to Nielsen data, expansion has been unbroken in the market of mineral water. Consumers want innovation in this category as well. “Unbroken” expansion means double digit annual growth. However,...
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Sponsoring helps brands to overcome background noise
Date: 2008-05-01 08:00:00
Sponsoring allows a brand and a program to be linked in a creative way, according to Krisztián Kovács, sales director of TV2. Sponsoring is an important part of their integrated...
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Restaurant on-line
Date: 2008-05-01 08:00:00
We respect restaurants which take the trouble of regularly up-dating their web sites. We only discuss good web sites of good restaurants so that everybody can learn from the mistakes....
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Retail trade still down
Date: 2008-05-01 08:00:00
Total sales in the retail sector were 3 per cent down in January 2008, compared to 2007. According to a KSH report, overall sales in the retail sector amounted to...
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Strictly recorded purchasing
Date: 2008-05-01 08:00:00
There are many areas in the food industry where bulk purchasing, storage and handling of materials is needed. SAP systems do not offer solutions to this problem, but HostLogic Kft....
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SOLE Zorba Sajtkockák fûszeres olajban
Date: 2008-05-01 08:00:00
A new, Greek style, white, cream cheese by SOLE-MIZO ZRT, minced into small cubes and mixed with green and black olives, in spicy oil....
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Dreher supporting tomorrow’s entrepreneurs
Date: 2008-05-01 08:00:00
A special pen developed to improve handwriting won the main prize this year in the “Tomorrow’s young entrepreneur” competition organised by Dreher Sörgyárak Zrt. Dreher provides HUF 6 million and...
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Improving confidence index for KKV-s
Date: 2008-05-01 08:00:00
The business confidence index among predominantly Hungarian owned enterprises was up to 97,8 per cent in the first quarter of 2008. No further restrictive measures are anticipated....
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Szentkirályi entering the ice tea market
Date: 2008-05-01 08:00:00
Szentkirályi Ásványvíz Kft. has launched an ice tea product line. These are available in 1.5 and 0.5 litre bottles, in lemon and peach flavours. Their objective is to sell 4.5...
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Advertising in stores
Date: 2008-05-01 08:00:00
It has many names: POS, POP, in store, POP communication etc. , but we all know what it is about: reaching consumers in the stores. This is becoming increasingly important...
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Between two worlds
Date: 2008-05-01 08:00:00
Geographic location and religion both have a major influence on eating habits in Turkey. Though it is based on several hundred year old traditions, Turkish cuisine has changed significantly as...
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Drastic rise in price of rice
Date: 2008-05-01 08:00:00
The price of rice has produced a rise of 70 per cent in the last three months. Mihály Bencs, the managing director of Riceland Magyarország Kft, has explained the latest...
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Vilmos… not easy for him either
Date: 2008-05-01 08:00:00
Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...
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Schauma Intenzív Olaj termékcsalád
Date: 2008-05-01 08:00:00
Its formula which contains natural macadamia oil extract regenerates barbed hair immediately and provides intensive care for dry hair....
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