News and articles
Softeners over HUF 13 billion per year
Date: 2009-02-05 08:00:00
Softeners are the sixth biggest category among the 60 chemical categories monitored by Nielsen with total sales of HUF 13 billion in the November 2007-October 2008 period. This category is...
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Developments from 2008
Date: 2009-02-05 08:00:00
We have asked our best known chefs about what they regard as the big development in 2008. Viktor Segal: 2008 was the year of the sous vide technology in Hungary....
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A sip of Recession Red?
Date: 2009-02-05 08:00:00
Some winemakers with a talent for marketing in California have been making a profit out of recession in the last few months. Two wines from the Concannon winery (Recession Red...
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Deli counter
Date: 2009-02-05 08:00:00
Today, time and the money we have at our disposal have become the two major factors determining shopping decisions. More precisely, the sensation of combining these factors effectively is what...
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New generation of self-service cash registers
Date: 2009-02-05 08:00:00
A new generation of self-service cash register solutions is to be introduced in the Hungarian market by NCR. The improved NCR SelfServ™ Checkout offers faster and more convenient solutions than...
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Solvency of German companies deteriorating
Date: 2009-02-05 08:00:00
Germany has been placed on a negative watch list by Coface. Payment morale and solvency has deteriorated in Germany. Default in payment is quite rare in Germany and is often...
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Little loyalty, many promotions for softeners
Date: 2009-02-05 08:00:00
Softeners are one of the categories where promotions were most frequent in 2008. According to data from MEMRB, the Hungarian market of HUF 16 billion is dominated by three major...
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Self-regulation?
Date: 2009-02-05 08:00:00
New legislation (which is to become effective on 1. February), compelling bar and restaurant owners to prepare an inventory every night, has met intensive resistance from trade organisations. Unfair lobbying...
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Wine information – 21st century
Date: 2009-02-05 08:00:00
On line sales account for an increasing proportion of total wine sales. Wine sites are becoming increasingly popular. For example the Australian www.winerobot.com.au offers detailed information about 15000 wines and...
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Displays: from manufacturing to feedback
Date: 2009-02-05 08:00:00
In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...
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CIES-conference: Big globally, small locally
Date: 2009-02-05 08:00:00
One of the leading events of the international retail sector was held in Budapest, in November. The 200 participants discussed current trends in marketing. From a Hungarian perspective, the most...
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Zwack Hírős Kecskeméti product line
Date: 2009-02-05 08:00:00
Zwack Kecskeméti Pálinka Manufaktúra has launched its Hírős Kecskeméti product line recently, with Hírős Kecskeméti Barackpálinka in new packaging as the “flagship”. Hírős Kecskeméti products are based on 200 year...
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Fewer people buying larger quantity of softeners
Date: 2009-02-05 08:00:00
According to ConsumerScan data by GfK Hungária, the number of households buying softeners in the first nine months of 2008 was down slightly compared to the preceding year, but the...
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Bocuse Academy to open
Date: 2009-02-05 08:00:00
Though it has not been confirmed yet, it is more than a rumour that the Bocuse Academy founded by Paul Bocuse, the pope of chefs is to commence operation in...
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Cooking and magnetism
Date: 2009-02-05 08:00:00
Though induction ovens are still very expensive, a gradual reduction in price is taking place. their price is slowly Zsolt Miseta, managing director of Millu Kft., a specialist in kitchen...
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The thing to be learned,…
Date: 2009-02-05 08:00:00
… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...
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Who is who?
Date: 2009-02-05 08:00:00
Peter Linzbach: Following a long period spent with the Otto group, he joined Metro eleven years ago as the purchasing director of the Cash&Carry sector. He has been working in...
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2008 Mecénás Nap award for Stella Artois
Date: 2009-02-05 08:00:00
Stella Artois was awarded the Summa Artium Projekt prize last November for exemplary co-operation with the Museum of Fine Arts in their ‘Múzeum + “ program. Special glasses decorated with...
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Stagnation at best expected for the food sector in 2009
Date: 2009-02-05 08:00:00
The financial crisis has come at a bad moment for the food sector. A shortage of financing has occurred promptly, but the government hopes to keep the sector moving by...
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Bako Hungária in the course of expansion
Date: 2009-02-05 08:00:00
In March 2008, we reported that András Köves, former sales director of Bunge was appointed the new managing director of Bako Hungária. We asked him about the developments of the...
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Franchise news
Date: 2009-02-05 08:00:00
McDonald’s still going strong Though McDonald’s Magyarország had mentioned the possibility of including traditional Hungarian dishes in its permanent menu earlier, these have been abandoned quite rapidly. McDonald’s uses promotional...
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SICO óvszercsalád
Date: 2009-02-05 08:00:00
The SICO product line of the German condom manufacturer consists 8 products in packs of 3 and 12. New product line, German quality at an affordable price....
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CIES summit in New York
Date: 2009-02-05 08:00:00
CIES will hold its big annual conference in New York, in Waldorf Astoria between 17-19. June. Presentations will be held by the CEO-s of the following companies: Delhaize Kellogg, Kraft...
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Human size educational campaign
Date: 2009-02-05 08:00:00
On 1. December, the International AIDS Day, a human size condom was carried around in Budapest streets to remind people of the dangers of HIV infection. This campaign was also...
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Financial prospects for 2009
Date: 2009-02-05 08:00:00
Financial prospects for 2009 are certainly worse than we had believed before October, when the danger of national bankruptcy was imminent. There is however, so much uncertainty that we should...
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Bonbonetti Kft. – about the year 2008
Date: 2009-02-05 08:00:00
Bonbonetti Ltd is the largest capacity and longest tradition confectionery manufacturing company in Hungary. Bonbonetti has stabilized its market situation and managed to grow continuously in last 4 years, achieving...
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Queen on the throne
Date: 2009-02-05 08:00:00
Organisers of the chef competition broadcast on ATV have been looking for a king, but found a queen instead. Zsuzsa Sára, a young chef from Arany Kaviár has won the...
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