News and articles

Quick and comfortable hair removal – with a razor

There are three ways of getting rid of body hair, but as this category is very sensitive to price, innovations and promotions can influence customer decisions. A slow shift towards...

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Franchise news

Dr Istán Kiss, general secretary of the Hungarian Franchise Association retires. He has lead the organisation since its foundation in 1991. His successor is dr. Katalin Mandel, owner and director...

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Could be simple…

…to sell ice cream with a high margin. As people go out looking for an experience, ice cream desserts also need decoration! Wafers, chocolate decorations, creams, candied fruits and fresh...

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Solutions offered by OTP Bank for corporate clients and local governments

Favourable financing opportunities refinanced by EIB are open for local governments and companies. Pál Kovács, managing director of the Commercial Banking Division of OTB Bank has told us about the...

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Könnyû és Finom joghurtital (eper- és vegyesgyümölcs-ízû)

At last, a drink version of Könnyű és Finom has appeared in the market....

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Declaration for the citizens of Europe

AIM published its declaration titled Brands for Health and Welfare, signed by the heads of 50 European FMCG companies on 31. March. Two members of the Hungarian Brands Association, Friesland...

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Insolvency continues to spread

The number of companies becoming insolvent grew by 21 per cent in the first quarter of the year, compared to 2007. Construction and commerce remain the riskiest industries. According to...

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Faktoring ABC – about factoring in simple terms

We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...

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More tampons sold

Sales of women’s hygiene products grew by one per cent in terms of quantity in 2007, compared to 2006. As a result of a 4 per cent rise in average...

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This time, it’s Buday!

Peter Buday, the number one media star among Hungarian chefs has finally parted with his role as sous-chef beside Judit Stahl and now has his own gastronomic program on the...

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Syrupy story

A great variety of syrups play a major role in the growth seen in the sales of cold and hot beverages. As a result of the increasing popularity of mixed...

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Tunisia – the most European Arab country

Tunisia is a popular tourist destination among Hungarians. It has no oil like its neighbours, yet its economy based primarily on tourism, produced 8 per cent growth last year. Progress...

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Danone Activia joghurtital

Danone Activia will be available in the form of a yoghurt drink in kiwi-strawberry and apricot flavours, from the May of 2008....

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Why was it important for your company to be among the first signatories of the Declaration?

Jack Castelein, CEO of Friesland Hungária Zrt.: – We are committed to actively participating in improving the quality of life for consumers. We launch innovative and healthy products to help...

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Rigour, with exact regulations

Soon, retailers and manufacturers might be fined billions instead of millions, when found to be in breach of food safety regulations. They believe that the proposed fines are excessive. Hungary’s...

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VOSZ on tour

The “Let them hear our voice” series of regional events has been launched by VOSZ for the third time this year....

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Question:

Tailor made promotions are becoming increasingly important. As a retailer, how do you see the importance of tailor made promotions ? When should these be used and what are the...

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Mosquitoes dominating the market of pesticides

As a result of last year’s warm and dry weather, with hardly any mosquitoes, sales dropped in the market of pesticides and insect repellents by 5 per cent in terms...

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„Double agent”

The name of the 33 year old chef, Zsolt Nagy has become known in connection with competitions held in March. He was the only chef who entered both Tradition and...

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What we should know:

There are differences in ingredients between brands. We should know what we want to use the syrup for. Recipes of coffee drinks are written for specific syrups, which means one...

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Hans-Georg Häusel: Brain Script (Why do customers buy?)

What is the actual driving force behind customers or consumers? Why do they buy? What can we do to make them buy more? This book by Häusel Brain Script is...

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Titano univerzális papírtörlõ + ECOVER természetes növényi alapú mosogatószer-koncentrátum

Titano paper towel: 100 per cent cellulose, 2 layers, 66 metres. ECOVER detergent: anti allergenic detergent concentrate made from plants with camomile and marigold extract, available in 1 litre units....

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Ten Hungarian exhibitors at SALIMA

With the help of BD-Expo, our colleague visited the SALIMA exhibition held in Brno in the first week of March. SALIMA celebrated its 25th birthday last year, becoming the largest...

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Stores opening

Spar City, Budapest Open: 3 april Chain: Spar Store space: 550 m2 SKU: – Spar, Nyíregyháza Open: 15 april Chain: Spar Store space: 1031 m2 SKU: – Aldi, Debrecen Open:...

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In memoriam Péter Sas

Péter Sas used to be the sales director of Zwack Unicum. He had spent his entire career with Zwack and its legal predecessor. He was a real “street smart” who...

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Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

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Fighting insects on all levels

Sales of pesticides and insect repellents total nearly HUF 3,5 billion annually. The category shows constant growth over longer periods, with dynamic expansion in the tick repellent segment. The season...

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Crazy world

It has been announced on 1. April, that Pizza Hut is to be renamed Pasta Hut and pizza is to be replaced in its assortment by pasta. When we checked...

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Food industry gathering momentum

Domestic industrial prices were up by 0.5 per cent in February 2008, compared to January and 10.6 per cent higher than in February 2007. Average price in the food, beverages...

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Trapped by distribution costs

An entire business sector has been built around telling us what the best solution is. The usual solution to the problem of cutting costs is employing subcontractors. What can those...

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