News and articles
World-wide leader
Date: 2007-08-29 08:00:00
Pepsi has always been receptive to consumer needs, which allowed it detect changes in these needs, namely the increase in the popularity of functional and carbon-free soft drinks in time....
Read more
Healthier baby food
Date: 2007-08-29 08:00:00
Following a long process of development which had cost HUF 30 million, the baby food product line of Univer Product Zrt. has become the first in the Hungarian market to...
Read more
Whisky brand for soberness
Date: 2007-08-29 08:00:00
Mika Hakkinen, two time world chamion Formula One pilot opened an event called „Never drink, when you drive” on 31. July, in Budapest. This event is part of a world-wide...
Read more
Energy for everybody!
Date: 2007-08-29 08:00:00
Energy drinks have lost their exclusivity, but this isn’t bad news for retailers, as quantities have been boosted. – Things have changed completely – says László Boros, sales director of...
Read more
Specialised and convenience focused innovations
Date: 2007-08-29 08:00:00
Sales of household chemical and body care products can be boosted substantially by the introduction of innovative products. Specialised detergents are in high demand, for example. According to research by...
Read more
Potato price on the peak
Date: 2007-08-29 08:00:00
The price of agricultural produce grew by 8,1 per cent in January-May, compared to the same period last year. The price of products made from plants increased by 14,2 per...
Read more
Sédvölgyi Sonka
Date: 2007-08-29 08:00:00
Made from 100 per cent pork, Hungarian style flavouring. Available in modernised packaging, in 500 and 300 gram sizes....
Read more
Hungarian consumers changing
Date: 2007-08-29 08:00:00
Hungarian consumers have changed as much in the past 15-20 years as average European consumers have in 50 years- said Ákos Kozák, director of GfK Hungária Piackutató Intézet at the...
Read more
Gramex expanding
Date: 2007-08-29 08:00:00
Gramex 2000 Kft, one of the biggest domestic manufacturers of private label soft drinks is practically doubling the size of its Veresegyháza facility. Both a new warehouse and a new...
Read more
Whisky brand for soberness
Date: 2007-08-29 08:00:00
Mika Hakkinen, two time world chamion Formula One pilot opened an event called „Never drink, when you drive” on 31. July, in Budapest. This event is part of a world-wide...
Read more
Variations for Bomba! back lit signs
Date: 2007-08-29 08:00:00
Six companies have entered the competition organised by the magazine Sign and Büki Üdítő Kft. for designing special back lit signs for the Bomba! image....
Read more
Recharged continuously
Date: 2007-08-29 08:00:00
Buying batteries has become an everyday necessity. There has been a shift in the battery market towards rechargeable batteries, as these are much more economical to use. – The market...
Read more
No change in rankings according to purchasing power
Date: 2007-08-29 08:00:00
According to a recent survey by the GfK group, no major changes have taken place on the list of counties ranked according to purchasing power. Budapest and Győr-Moson-Sopron county are...
Read more
Sajtos pulyka grill kolbász
Date: 2007-08-29 08:00:00
Practical size product, made 100 per cent from turkey, packaged on plastic tray with vacuum foil....
Read more
Warm vodka and sweating women
Date: 2007-08-29 08:00:00
Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...
Read more
New cakes from Szamos Marcipán
Date: 2007-08-29 08:00:00
Szamos Marcipán has new tortes and cakes to offer, available in its shops and confectioneries since May. Light and fruity flavours dominate among the ten new products....
Read more
Second Bauhaus under construction in Szigetszentmiklós
Date: 2007-08-29 08:00:00
Construction of a new, 20,000 square meter Bauhaus store has begun near Szigetszentmiklós. Europe’s leading “do it yourself “chain is building two stores in Hungary with an investment of HUF...
Read more
Sales of chocolate bars rising again
Date: 2007-08-29 08:00:00
After some stagnation, sales of chocolate bars again showed growth of 11 per cent in terms of value, between June 2006–May 2007. Total sales have exceeded HUF 25 billion. Average...
Read more
Shrinking sizes, combined types
Date: 2007-08-29 08:00:00
Powder or gel? Manufacturers often use combined packaging to spare us the trouble of having to choose between the two. Washing liquids also exist to tackle special challenges. Washing powder...
Read more
Consumers more optimistic
Date: 2007-08-29 08:00:00
According to the Consumer Confidence Index survey conducted by GfK Hungária and Corvinus University, the majority of the population is satisfied with its financial position and is optimistic regarding the...
Read more
Ambi Pur sensitive
Date: 2007-08-29 08:00:00
Ambi Pur sensitive is the first hypoallergenic air fragrance aerosol product line for home use. Dermothologically tested special formula developed to reduce the risk of allergic reaction on human skin....
Read more
Esomar congress in Berlin, in September
Date: 2007-08-29 08:00:00
Esomar the world-wide organisation of market researchers will have a richer than ever program for participants at its Berlin congress, to be held between 16-19. September. 40 presentations and many...
Read more
Reliability, quality
Date: 2007-08-29 08:00:00
The significance of excellent quality and reliability cannot be over-emphasised. The long term prospects of enterprises in the food business depend on these factors. Our ability to adapt to changing...
Read more
Twice as much Pöttyös for Children’s day
Date: 2007-08-29 08:00:00
This year over 40 thousand units of Pöttyös Túró Rudi have been delivered to hospitals all over the country as gifts for Pöttyös Children’s Day. This is double the quantity...
Read more
Chocolate bars recovering
Date: 2007-08-29 08:00:00
Life is not very easy for chocolate bars nowadays. Healthy competition however, has resulted in growth not only for private labels, but also for brands successful in innovation, leading to...
Read more
Friendly softeners – inside stores as well
Date: 2007-08-29 08:00:00
Most softeners on the market are coloured, scented , even aroma therapeutic. New methods, such as fragrance marketing are playing an increasing role in trade marketing. The owners of leading...
Read more
Habits and loyalty in choosing a store
Date: 2007-08-29 08:00:00
The majority of Hungarian consumers still visit stores of two or three chains regularly. According to the Nielsen ShopperTrends survey, most people prefer to buy items consumed on a daily...
Read more
Cillit Bang
Date: 2007-08-29 08:00:00
The power of Bang in washing up buckets as well now. Removes grease and stubborn stains effectively in the whole household and outside houses as well....
Read more
„Philosopher pasta maker” on innovation
Date: 2007-08-29 08:00:00
– Dramatic changes are needed in marketing – declared i Guido Barilla, president of Barilla holding at the ECR Europe conference held in Milan, where over 150 lectures had been...
Read more
