News and articles

Customer friendly solutions in Székesfehérvár METRO store

The new store concept of METRO has been introduced in their Székesfehérvár store first. The new concept is based on the “everything in one place, quickly and conveniently” principle and...

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New member in management of Kékkúti Ásványvíz

Csaba Csiszkó was appointed the new sales director of Kékkúti Ásványvíz Zrt. on 1 February. He had spent the previous 13 years working for Philip Morris Magyarország Kft in different...

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Show me your beer and I’ll tell you who you are

Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...

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Digital Signage – Slowly but surely

Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...

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Salt and pepper

Regardless of the quality of ingredients, food will not taste good without spices. Using spices well is not simply a matter of creativity, but also of talent. Though spices have...

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Let’s check out!

The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...

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Growth in revenues and profit for Henkel in 2008

Total revenues generated by Henkel in the fiscal year 2008 were up by 8.1 percent, exceeding EUR 14 billion. This growth was mainly due to the acquisition of National Starch...

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Düsseldorf EuroCIS: Money still being spent on Retail IT

– The directors of retail enterprises continue to spend money on IT, as they know that modern IT is essential to all their operations – said dr. Bernd Hallier, director...

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Canned beer still most popular

According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...

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Modern refrigerated spaces

Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...

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Wine chillers

In order to choose the right wine chiller, we must have a clear idea of what requirements it should meet. Cheap solutions usually end up being more expensive in the...

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Update bakery-health shops opening by the dozen

32 units of the Update bakery chain have already been opened, with negotiations about another one hundred on the way. The objective is to bring the total number of units...

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Successful debut by the Nordsee chain in Budapest

The first Hungarian unit of the Nordsee chain has produced dynamic growth and attracted more guests than previously anticipated in its first six months of operation. The first restaurant located...

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Farmers’ day in Mezőtúr in May

The main objective of the event to be held on 13. May is presenting Hungarian agricultural and food products. Various meetings, debates, conferences will accompany the event and there will...

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Refrigerated dessert bars with diverse product advantages

Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...

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Attracted by light

Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...

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Wine chiller with wine spout: new profit centre for restaurants

Sometimes, we cannot have the wine we would like to have with our favourite dish. We often find that we have to order a whole bottle in restaurants even if...

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Gaymers Original Cider, Gaymers Pear Cider, Blackthorn Cider, Olde English Cider

Gaymers Cider is now available in Hungary! This fantastic portfolio from Gaymers Cider Company can offer businesses great success in a new drink category....

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As many gifts as reasons to unwrap a Kinder milk bar!

The first round of Kinder Hűtött Finomság prize game has ended recently. The main prize, a HUF one million IKEA voucher has been won by Lívia Gilicze from Komló. The...

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Barrel hotel in the Netherlands

A special method for utilising old wine barrels has been invented by a Dutch hotel owner. The 14,500 litre barrels have been converted into bedrooms and installed in De Vrouwe...

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A new wave of logistic outsourcing coming…?

The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....

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Another one!

A Gluttonous Thursday was organised for the fourth time by Magyar Turizmus Zrt. on 26. February. A total of 230 000 guests visited 1,300 restaurants on this day to eat...

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Flooded with flavours!

While half of the guests visiting confectioneries prefer vanilla and chocolate ice cream, the other half is ready to try other flavours as well. Creative confectioners constantly work on innovation,...

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Fanta Exotic/Fanta

Flavours from all over the world are brough to you regularly with the help of Fanta. This new limited edition has been inspired by Jamaica....

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Enviga – Innovation in the market of functional drinks

Hungary is the first country in Europe where Enviga is to be launched. This functional drink based on green tea will create a new category in the Hungarian market. Enviga...

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Pannonhalmi Törkölypálinka first to use palinka tax stamp

Győri Likőrgyár Zrt. has been the first distillery in Hungary to successfully obtain a tax stamp for the Törkölypalinka manufactured by its subsidiary Pannonhalmi Pálinkárium. The first bottle of Pannonhalmi...

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Private labels expanding among milk desserts

According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...

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Exam in wine

The Wine Wednesday event is to be held for the first time this year by Magyar Bormarketing Kht. Bars and restaurants participating in the campaign will sell Hungarian wines and...

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Fragile trends

Many attempts have been made at defining an order of priorities among factors which determine how satisfied guests feel in restaurants. In any case, we can be sure that a...

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Cocaine Energy Drink

This product line no longer has tutti-frutti flavour. Red comes in cinnamon-ginger-wasabi flavour, while Blue comes in cinnamon-fruit flavour....

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