News and articles
Roller coaster ride for industrial production
Date: 2009-04-05 08:00:00
Industrial production was down by 22.9 percent in January 2009, compared to January 2008 and up by 2.5 percent compared to December 2008. Industrial export was down by 29.2 percent....
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Love in times of recession
Date: 2009-04-05 08:00:00
Holding the “Trade Marketing My Love” conference around Valentine’s day has become a tradition. This time, we examined the triangle of consumers, retailers and brand manufacturers. The first presentation was...
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Growth in revenues and profit for Henkel in 2008
Date: 2009-04-05 08:00:00
Total revenues generated by Henkel in the fiscal year 2008 were up by 8.1 percent, exceeding EUR 14 billion. This growth was mainly due to the acquisition of National Starch...
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Düsseldorf EuroCIS: Money still being spent on Retail IT
Date: 2009-04-05 08:00:00
– The directors of retail enterprises continue to spend money on IT, as they know that modern IT is essential to all their operations – said dr. Bernd Hallier, director...
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Show me your beer and I’ll tell you who you are
Date: 2009-04-05 08:00:00
Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...
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Digital Signage – Slowly but surely
Date: 2009-04-05 08:00:00
Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...
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Salt and pepper
Date: 2009-04-05 08:00:00
Regardless of the quality of ingredients, food will not taste good without spices. Using spices well is not simply a matter of creativity, but also of talent. Though spices have...
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Let’s check out!
Date: 2009-04-05 08:00:00
The cash register zone is undoubtedly one of the two hottest locations in stores which deserves special attention. No other area inside stores has seen such dynamic change and development...
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Successful debut by the Nordsee chain in Budapest
Date: 2009-04-05 08:00:00
The first Hungarian unit of the Nordsee chain has produced dynamic growth and attracted more guests than previously anticipated in its first six months of operation. The first restaurant located...
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Farmers’ day in Mezőtúr in May
Date: 2009-04-05 08:00:00
The main objective of the event to be held on 13. May is presenting Hungarian agricultural and food products. Various meetings, debates, conferences will accompany the event and there will...
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Canned beer still most popular
Date: 2009-04-05 08:00:00
According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...
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Modern refrigerated spaces
Date: 2009-04-05 08:00:00
Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...
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Wine chillers
Date: 2009-04-05 08:00:00
In order to choose the right wine chiller, we must have a clear idea of what requirements it should meet. Cheap solutions usually end up being more expensive in the...
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Update bakery-health shops opening by the dozen
Date: 2009-04-05 08:00:00
32 units of the Update bakery chain have already been opened, with negotiations about another one hundred on the way. The objective is to bring the total number of units...
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As many gifts as reasons to unwrap a Kinder milk bar!
Date: 2009-04-05 08:00:00
The first round of Kinder Hűtött Finomság prize game has ended recently. The main prize, a HUF one million IKEA voucher has been won by Lívia Gilicze from Komló. The...
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Barrel hotel in the Netherlands
Date: 2009-04-05 08:00:00
A special method for utilising old wine barrels has been invented by a Dutch hotel owner. The 14,500 litre barrels have been converted into bedrooms and installed in De Vrouwe...
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Refrigerated dessert bars with diverse product advantages
Date: 2009-04-05 08:00:00
Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...
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Attracted by light
Date: 2009-04-05 08:00:00
Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...
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Wine chiller with wine spout: new profit centre for restaurants
Date: 2009-04-05 08:00:00
Sometimes, we cannot have the wine we would like to have with our favourite dish. We often find that we have to order a whole bottle in restaurants even if...
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Gaymers Original Cider, Gaymers Pear Cider, Blackthorn Cider, Olde English Cider
Date: 2009-04-05 08:00:00
Gaymers Cider is now available in Hungary! This fantastic portfolio from Gaymers Cider Company can offer businesses great success in a new drink category....
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Enviga – Innovation in the market of functional drinks
Date: 2009-04-05 08:00:00
Hungary is the first country in Europe where Enviga is to be launched. This functional drink based on green tea will create a new category in the Hungarian market. Enviga...
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Pannonhalmi Törkölypálinka first to use palinka tax stamp
Date: 2009-04-05 08:00:00
Győri Likőrgyár Zrt. has been the first distillery in Hungary to successfully obtain a tax stamp for the Törkölypalinka manufactured by its subsidiary Pannonhalmi Pálinkárium. The first bottle of Pannonhalmi...
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A new wave of logistic outsourcing coming…?
Date: 2009-04-05 08:00:00
The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....
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Another one!
Date: 2009-04-05 08:00:00
A Gluttonous Thursday was organised for the fourth time by Magyar Turizmus Zrt. on 26. February. A total of 230 000 guests visited 1,300 restaurants on this day to eat...
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Flooded with flavours!
Date: 2009-04-05 08:00:00
While half of the guests visiting confectioneries prefer vanilla and chocolate ice cream, the other half is ready to try other flavours as well. Creative confectioners constantly work on innovation,...
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Fanta Exotic/Fanta
Date: 2009-04-05 08:00:00
Flavours from all over the world are brough to you regularly with the help of Fanta. This new limited edition has been inspired by Jamaica....
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Pedigree campaigning for stray dogs
Date: 2009-04-05 08:00:00
Pedigree® has launched an Adopt a Stray Dog Program recently. This initiative was first launched by Mars in the US in 2006 and has been continued in 11 other countries...
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Kométa web site modernised
Date: 2009-04-05 08:00:00
The web site of Kométa has been modernised, with new design and contents adapted to the new general design which is being introduced. A news service has been added to...
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Private labels expanding among milk desserts
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...
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Exam in wine
Date: 2009-04-05 08:00:00
The Wine Wednesday event is to be held for the first time this year by Magyar Bormarketing Kht. Bars and restaurants participating in the campaign will sell Hungarian wines and...
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