News and articles

A slight price increase in the food sector

According to a report by KSH, domestic sales prices in the food sector decreased by 1.3 percent in July, in comparison with June. In a 12-month comparison, sales prices in...

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Tibi Prémium sárgabarack darabos

The popular Tibi Prémium product line has a new member: Tibi Prémium Apricot dark chocolate, which contains apricot pieces....

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FOODAPEST NEWS

The economic crisis brings new challenges and new opportunities as well. Fairs are becoming increasingly important in achieving business objectives. FOODAPEST, Hungary’s biggest food, food processing machinery and catering event...

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Recognition

The President of the Republic of Hungary decorated engineer Dr. László Zentai (60), former CEO of BUSZESZ Zrt., Délhús and Stollwerck Budapest, with The Knight’s Cross Order of Merit of...

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Thriftiness fuelling activities

Cheese is one of the categories where thriftiness has driven consumers to turn to cheaper products and distribution channels, resulting in growth for discounts and private labels. Average prices were...

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Hoventa 2009

Hoventa trade fair, the biggest annual event of the Hungarian hotel, restaurant and catering sector will be held on 6-9 October for the 28th time. According to Mária Etele, managing...

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A unique dining experience

It is rather curious why restaurateurs keep challenging darkness. In July, another blind restaurant opened, now in Toronto, the name of the place is O.NOIR. Waiters and the piano player...

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Minuses prevail

In the first six months of 2009, retail sales were lagging behind last year’s by 3.2 percent. Volume sales increased by 0.5 percent from June to July. HUF 3,356 billion...

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SIÓ prémium

The new campaign of SIÓ Premium supports the introduction of its new, aseptic bottle, and focuses on the nature of changes, as the elements of everyday life. „I love the...

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Schools can win again with Univer

Univer Product Zrt. launches its ”Let our school win!” programme again, from 1 September 2009 until 2 April 2010. The school that gathers the most Suli-points will win HUF 3...

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World premier in Veszprém

CBA, Coca-Cola and Szintézis cooperated to set up E-rail shelves (a unique and very efficient POS advertising tool) in Veszprém’s CBA Plaza. On each shelf there is a display, showing...

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Less cheese consumed than a year ago

According to data from GfK Hungária ConsumerScan, practically all segments of the cheese market showed decline last year. Hyper markets and super markets remained the primary distribution channels. Sales in...

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Smoke over flavour

The law about the protection of non-smokers might be toughened further in the autumn if the current bill is passed by parliament. People in the catering business are worried about...

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Shoe vending machine for Cinderellas

There is a limit to the vanity of people. In England, a company called Rollasoles sells comfortable shoes in bars and clubs. If stilettos torture a woman’s feet all they...

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Weakening price-decrease in the agricultural sector

Producer price level of agricultural products in June 2009 fell by 13 percent, compared to the same period in 2008. According to KSH, crop products were down by 17.5 percent,...

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LIDL

Through the lessons of Gianni’s cookery school we can familiarise with Lidl’s wide range of quality products. Agency: TBWA Budapest Reklámügynökség Kft. Customer: Lidl Magyarország Bt. Product: LIDL Apperance: TV2,...

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Logistics development at Szentkirályi

In the first six months of 2009, Szentkirályi Ásványvíz Kft. realised a 6-percent sales growth. Operative CEO István Matus said that they would probably realise the planned 9-percent sales growth...

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Plus stores have disappeared

On 27 August, the country’s last Plus discount store in Kecskemét reopened as a SPAR supermarket. SPAR re-designed 174 former Plus stores and increased the number of items from 1,500...

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Dishwashing liquids and hair dyes increased the most

According to Nielsen, household chemical and cosmetics retail sales grew by 3 percent, approaching an annual HUF 300 billion in July 2008-July 2009, compared to the same period a year...

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Franchise news

Repositioned fast food restaurant As part of a gradual image makeover by McDonald’s in Europe, Hungarian franchise partners of the company have also been rebuilding and redesigning more often recently....

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They demonstrate green

Multinational companies that work with the best marketing experts and the most creative advertising agencies usually build long-term communication strategies. For instance, McDonald’s thrives to prove that the food they...

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Consumer confidence on the increase, moderate optimism

We have experienced an unparalleled economic crisis and the consequences have been difficult to predict. The Consumer Confidence Index makes it possible to forecast probable trends. FMCG retail data in...

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Gianni is the new face of Lidl

Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...

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Gummy candies added to the nimm2 product group

Storck Hungária Kft. introduces nimm2 Smilegummi to the Hungarian market. Smilegummi is made using real fruit juice and contains added vitamins. Three versions are available: classic fruit-flavoured, milder yoghurty and...

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News

In September, PepsiAmericas will open a new factory in Romania with a USD 150 million investment. It will be Europe’s largest unit of this kind. In the past ten years,...

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Specialised products successful among detergents

Those who buy detergents make a strong distinction between cheap and expensive products. Those who look for premium quality buy Ariel and Persil. In the medium price category, we find...

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From us, for you!

Though it might seem somewhat strange in times of recession, American restaurant chains employing well trained marketing professional have not only cut their prices but also offer a great diversity...

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Inhaled chocolate

Chocolate lovers will not be amused by the new French craze, Le Whif. You probably have to be more than a gourmet to enjoy inhaling chocolate instead of letting it...

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Foreign markets – Spain: Supermarkets dominate, discounts gaining ground

Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...

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Lidl speaks

We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...

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