News and articles

Intelligenr supply chain management

XAPT Hungary Kft. is a dynamically developing IT company, the main profile of which is the selling, installation, training and customising of the Microsoft Dynamics integrated business management system. XAPT...

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Already the new generation collects selectively

In the past two years, the proportion of 18-29-year old adults actively participating in selective waste collection grew from 35 to 50 percent – reports a survey by ÖKO-Pannon Nonprofit...

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MÉTE helps young researchers

MÉTE (Hungarian Association of Food Science and Technology) organised a conference at Szeged University on 6 May, where 96 essays by 100 students from 5 universities were presented. The topic...

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Cocktail bar with red chequered tablecloths

When summer comes, parties move outside. Rózsakert restaurant in Budaörs separated part of its garden that works as a café during the day, but at nights its turns into a...

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Will consumers use it?

The history of coupons started in the United States at the end of the 19th century: Coca-Cola’s employees and sales representatives distributed the company’s complimentary coupons, which were also placed...

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Level of unemployment still growing

In the first quarter of 2010, KSH measured an 11.8-percent unemployment rate (2.1 percentage points higher than twelve months earlier), with 3,719,000 people being employed and 498,000 unemployed in the...

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Grill products have become less hypermarket-centred

Despite the 3-percent decrease in grill sausage value sales by hypermarkets, 59 percent of sales was still realised in this retail channel. Volume sales plummeted by 17 percent and value...

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Innovation, mobility, consumption

The increasing role of mobile technology, from production to sale, brings benefits and satisfaction to manufacturers, retailers and consumers. A growing number of mobile phones will be able to read...

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Czech meat industry company starts using Cryovac® packaging

Kostelecké uzeniny, the biggest meat producing and meat product manufacturing company in the Czech Republic switched from standard shrink bags to high-performance shrinkable films and automation. The new system guarantees...

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Tesco recruited new regional suppliers

On 3 June, Tesco Hungary organised a suppliers’ forum in Sopron for farmers and manufacturers in Győr-Moson-Sopron, Zala, Vas and Veszprém counties. Tesco’s intention was getting to know new suppliers,...

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Pálinka flights

In other parts of the world flights – tasting a selection of wines in small portions – have been used as a marketing tool for a long time. In Hungary,...

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Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before!

This prize game targeted 18-36-year old beer drinkers who like football. McCann Erickson did the ATL and the creative, while Up Hungary Kft. implemented the BTL activity. Borsodi’s brand strategy...

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A strong Forint helped meat import

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first quarter beef prices continued to...

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We are less fervent grillers than we used to be

The current economic situation does not favour the organisation of open-air grill parties and this inevitably affected grill product sales. Zoltán Szántó, PICK Szeged Zrt.’s product manager says: – Because...

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MPL conquers the Internet too

An increasing number of on-line retailers choose MPL (Hungarian Post Logistics) to be their delivery partner. MPL’s convenience services guarantee that on-line stores can serve their customers better. MPL’s goal...

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Would you like a bite of smile?

The first multivitamin gummy candy, Storck Hungária Kft.’s nimm2 Smilegummi comes out with a new flavour. The new yoghurt-coated fruit gummies are made using real fruit juice and important vitamins....

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Mobile laboratories examine organic products

Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....

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Artificial vodka, artificial whisky, artificial joy

Evgeny Moscalev, a professor of Saint Petersburg Polytechnic University developed a method for turning vodka (or any other spirit) into powder, from which pills can be made. It might turn...

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Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday

Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...

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Export and the industry are already expanding

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, industrial and foreign trade data indicated a moderate economic growth in early 2010. In several sectors – building and...

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We buy grill products several times a year

In 2009, 5 percent of Hungarian households bought some kind of grill sausage and 7 percent put grill spices in their baskets – reveals GfK Hungária’s ConsumerScan. On average, we...

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Invisible investigators

Krisztina Szabad, the managing director of Archicom introduced their ‘Webeye’ system to the readers of Trade magazine: – A vehicle tracking device is part of the system. It is a...

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Hungarian milk domestic sales declining

The Hungarian dairy business mood reduces and the domestic sales also declining – states the most recent summary of the Milk Marketing Board, which was published on the occasion of...

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The transformation of tourism

According to the study of the European Travel Commission and the World Tourism Organisation; the future of tourism is being transformed by the increasing of population, the increasing average age,...

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One-fifth of the companies feel the export boom

According to the latest survey of Coface Hungary; in nearly half of the interviewed hundreds of Hungarian exporting companies, an over 5 percent export revenues reduction occured in 2009. 21...

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A proposal for “hamburger tax”

The Strategic Alliance for the Hungarian Hospitals proposed a health action plan. The association's proposal also stipulates that health care contribution (10 HUF per unit) should be introduced on alcohol,...

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Best practices for self-regulation: the recent results of the beer industry

A report entitled “Beer advertising with responsible self-regulation ” was issued by the Brewers Association Europe (BoE), which summarizes the European brewing industry self-regulatory practices. The Brewers Association Europe (BoE)...

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The Watermelon Association initiates the creating of a government fund

The Hungarian Watermelon Association turns to the government for help. They want to achieve the creation of a government fund, that would pay the producers the price immediately, to avoid...

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The world price of coffee increased

Within five days, the world price of coffee increased by 20 percent. The Arabica coffee rose onto its two-year peak, according to analysts; mainly due to speculation. The price of...

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Hungary is the seventh greenest among seventeen countries

According to the survey of the National Geographic; the Indian, Brazilian and Chinese consumers are the greenest, while the consumption of the American, Canadian French and British citizens are considered...

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