News and articles
Frozen products are waiting for the market to thaw
Date: 2010-02-14 08:00:00
2009 was the year when consumers started spending more time in the kitchen and spending less eating out. Dr József Losó, the CEO of MIRSA Zrt. completely agrees. He saw...
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Magyar Cukor Zrt. got a top mark
Date: 2010-02-14 08:00:00
The only Hungarian sugar company finished a successful year at the end of 2009. In the Kaposvár refinery they completed a campaign at the end of last year: 730,000 tons...
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New management for the Czech fair organiser
Date: 2010-02-14 08:00:00
On 17 December 2009, the board of directors of Veletrhy Brno public limited company (BVV) appointed Jiří Kuliš to the post of director general. Norbert Schmidt was created general commercial...
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More expensive milk chocolate egg and rabbit figures are the most popular
Date: 2010-02-14 08:00:00
Easter sweets sales are expected to be around HUF 2.3 billion-2.5 billion. According to the Nielsen Retail Index, seasonal turnover growth stopped in 2008 – in volume there was an...
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Few fruits and vegetables were profitable
Date: 2010-02-14 08:00:00
Last summer brought hailstorms and drought, the damages amounted to billions of Forints. Due to the economic crisis the sector lost markets. Only watermelon and white paprika did considerably well....
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Identification, control, product suggestion: the future has arrived
Date: 2010-02-14 08:00:00
One of the key drivers of consumer behaviour is distrust that is rooted in fear from the unknown. Providing consumers with precise and credible information could alleviate this distrust –...
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Falling prices in the meat sector
Date: 2010-02-14 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...
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Creative yearend
Date: 2010-02-14 08:00:00
The end of the year was all about the holidays: an arsenal of decorational accessories lured customers and the impulse zone was full of seasonal products. Small household appliances and...
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Happy Day gyümölcslevek
Date: 2010-02-14 08:00:00
Two delicious flavours from Happy Day! Happy Day Kajszibarack’s unique taste and silky thickness are the result the 40%-fruit content, which is the most perfect in the case of apricot....
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CSR – what lies behind the letters
Date: 2010-02-14 08:00:00
In 1987, the United Nations’ World Commission on Environment and Development established the following definition: ‘sustainable development is development that meets the needs of the present without compromising the ability...
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New sales director at Wrigley
Date: 2010-02-14 08:00:00
From 1 Januray 2010, György Walter is the new sales director of Wrigley Hungária Kft., the domestic market leader in chewing gum distribution. György Walter started his career at Unilever...
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‘It is a pleasure to give’ campaign was a success
Date: 2010-02-14 08:00:00
On 15-20 December 2009, it was for the 14th time that SPAR stores hosted the Hungarian Maltese Charity Service’s annual durable food-collecting campaign. 118 tons of food were collected in...
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You can look and you can touch – Easter chocolate figures
Date: 2010-02-14 08:00:00
After last year’s renewal, this year it is the turn of presenting the assortment in a spectacular fashion at Bonbonetti, the market leader in Easter chocolate figures production. According to...
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Preserving industry produces less
Date: 2010-02-14 08:00:00
Two thirds of the preserving industry is dominated by Hamé, Univer and Bonduelle. Last year they held back production by 15-20 percent. The canning segment’s annual sales revenue is HUF...
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Metro, TESCO and Co-op have already realised…
Date: 2010-02-14 08:00:00
Mistakes occurring in the supply chain are often the result of partners not communicating correct data to each other about the products. The retail chains mentioned above have already realised...
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Most people would prefer free Internet content
Date: 2010-02-14 08:00:00
80 percent of Internet users would like free access to Internet contents; one third want free content without advertisements, but the majority would tolerate advertisements if access was free. In...
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Kalinka Szamovár – mézzel és teafűvel
Date: 2010-02-14 08:00:00
Delicate taste, easy to consume....
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No explosive trends
Date: 2010-02-14 08:00:00
It would be difficult to pinpoint a trend in the world of confectionery and say that it was dominating the recent past. If we ask Hungarian confectionery insiders about often...
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New managing director for METRO
Date: 2010-02-14 08:00:00
From 1 January 2010, Peter Schweighofer is the new managing director of METRO Kereskedelmi Kft. He joined the METRO team in 1982 at METRO Cash & Carry Austria, where he...
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MFP rebranded
Date: 2010-02-14 08:00:00
Last November the Hungarian Consumer Platform (MFP) appeared on the scene with a new, characteristic and colourful image. They also developed a new brand position that is best characterised by...
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Easter chocolate figure market keeps shrinking
Date: 2010-02-14 08:00:00
This March-April 30 percent of Hungarian households bought some kind of Easter chocolate figure, while in the same period a year earlier this ratio was around 33 percent – informs...
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The frozen food market contracted
Date: 2010-02-14 08:00:00
According to GfK Hungária’s ConsumerScan, 67 percent of Hungarian households bought a frozen product (pizza, meat product, potato, vegetables) at least once in October 2008-September 2009, down 1 percentage point...
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Loyal employees
Date: 2010-02-14 08:00:00
When going to a McDonald’s one always feels that all employees are student-aged, who are replaced by younger staff in a year or two. However, through its loyalty programme the...
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Retail keeps shrinking
Date: 2010-02-14 08:00:00
Retail sales continued to fall in October, informs KSH’s quick report. Volume sales of retail stores were down by 4.7 percent in the first t en months of 2009 and...
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Fütyülős Mézes Szamóca
Date: 2010-02-14 08:00:00
Fütyülős Mézes Szamóca is the latest innovation by Fütyülős and is expected to be the biggest success in 2010!...
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The world according to Bocuse
Date: 2010-02-14 08:00:00
With the help of Hungexpo Zrt., last December the world’s most famous chef Paul Bocuse, who won more than 120 Michelin stars during his career, gave an exclusive interview to...
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Bittersweet
Date: 2010-02-14 08:00:00
Economic recession finally reached the confectionery sector in the second half of 2009. The president of the Guild of Hungarian Confectioners, János Pataki spoke about the state of things, the...
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Coca-Cola Magyarország won a prize at CSR Best Practice competition
Date: 2010-02-14 08:00:00
The competition was organised by the Hungarian Public Relations Association (MPRSZ) and there were 17 entries. Coca-Cola entered with a rehabilitation programme of the Szabadság island near Mohács, as the...
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The epaper solution wins
Date: 2010-02-14 08:00:00
CBA was the first to introduce ZBD’s new generation epaper shelf label solution, in its new store in Mogyoród: the solution is a world premiere that came out in 2009...
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Shampoo average prices develop steadily
Date: 2010-02-14 08:00:00
Shampoo ranks ninth among the 60 household chemicals and cosmetics categories measured by Nielsen. The annual market is worth HUF 11 billion and value sales were up by 2 percent,...
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