News and articles
A new wave of logistic outsourcing coming…?
Date: 2009-04-05 08:00:00
The outsourcing of logistic activities speeded up in the mid 90’s. However, growth has slowed down in recent years. We asked Károly Diega, supply chain director of Sága Foods ZRt....
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Another one!
Date: 2009-04-05 08:00:00
A Gluttonous Thursday was organised for the fourth time by Magyar Turizmus Zrt. on 26. February. A total of 230 000 guests visited 1,300 restaurants on this day to eat...
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Flooded with flavours!
Date: 2009-04-05 08:00:00
While half of the guests visiting confectioneries prefer vanilla and chocolate ice cream, the other half is ready to try other flavours as well. Creative confectioners constantly work on innovation,...
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Fanta Exotic/Fanta
Date: 2009-04-05 08:00:00
Flavours from all over the world are brough to you regularly with the help of Fanta. This new limited edition has been inspired by Jamaica....
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Pedigree campaigning for stray dogs
Date: 2009-04-05 08:00:00
Pedigree® has launched an Adopt a Stray Dog Program recently. This initiative was first launched by Mars in the US in 2006 and has been continued in 11 other countries...
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Kométa web site modernised
Date: 2009-04-05 08:00:00
The web site of Kométa has been modernised, with new design and contents adapted to the new general design which is being introduced. A news service has been added to...
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Private labels expanding among milk desserts
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, sales of milk desserts dropped last year, with the exception of puddings which increased their market share to 25 percent. Sales of...
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Exam in wine
Date: 2009-04-05 08:00:00
The Wine Wednesday event is to be held for the first time this year by Magyar Bormarketing Kht. Bars and restaurants participating in the campaign will sell Hungarian wines and...
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Fragile trends
Date: 2009-04-05 08:00:00
Many attempts have been made at defining an order of priorities among factors which determine how satisfied guests feel in restaurants. In any case, we can be sure that a...
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Cocaine Energy Drink
Date: 2009-04-05 08:00:00
This product line no longer has tutti-frutti flavour. Red comes in cinnamon-ginger-wasabi flavour, while Blue comes in cinnamon-fruit flavour....
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Bref Tornado Gel for dirty work
Date: 2009-04-05 08:00:00
Following the Bref Tornado active toilet cleaning powder launched in 2008, the new Bref Tornado Gel was introduced in February 2009....
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Smaller than expected drop in coffee consumption
Date: 2009-04-05 08:00:00
A survey of the effects of the economic crisis on coffee consumption in Hungary has been prepared by Valdo Café, using interviews with 100 leading customers. The findings show that...
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Peach flavour taking the lead in terms of quantity
Date: 2009-04-05 08:00:00
According to the Nielsen Retail Index, sales of fruit juice stagnated at slightly over HUF 46 billion in 2008. Sales in terms of quantity were down by 5 percent in...
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New candidates for chairman
Date: 2009-04-05 08:00:00
Following the resignation of István Pető, chairman of the Hungarian National Association of Gastronomy, three candidates have entered the competition for the position: Vilmos Kreil, chairman of the Hungarian Bocuse...
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There will be energy!
Date: 2009-04-05 08:00:00
Sales of energy drinks show continuous growth. Energy drinks have become an essential item in the assortment offered by any club, bar or restaurant visited by young people. Annual sales...
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McCain Fry and Dip – csónak alakú – hasábburgonya
Date: 2009-04-05 08:00:00
Innovative, boat-shape French Fries with 10 minutes holding time only from McCain for Retail (600g) and for Food-service (2500g) sector....
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SIÓ helping children in need
Date: 2009-04-05 08:00:00
The Thank you SIÓ! Schoolbag Program will help 1000 children in 2009. The program is composed of two parts: a description of the children nominated and a drawing competition. A...
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Award for TV2 BRANDcare – T-Home cooperation
Date: 2009-04-05 08:00:00
In the Local Deal of the Year category of the Festival of Media Awards, the brand introduction campaign of T-Home has reached the final. This innovative BRANDcare solution based on...
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Higher quality PET for fruit juice
Date: 2009-04-05 08:00:00
Though consumption of fruit juices dropped last year, strong brands were not particularly badly hit, because consumers appreciate innovations even in cheaper segments. Owing to increasing price consciousness, the time...
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Destillata 2009
Date: 2009-04-05 08:00:00
This year’s Destillata in Vienna was again a meeting place for the best spirits and palinkas of the world, with 1,600 spirits from 13 countries. Out of the 188 distilleries...
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Energy drink in green
Date: 2009-04-05 08:00:00
Buszesz Zrt. has launched a product which is unique in the Hungarian market – the green Watt energy drink is made without preservatives, caffeine and taurine. The majority of domestic...
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Airwaves Green Mint
Date: 2009-04-05 08:00:00
Airwaves Green Mint – like other Airwaves products – provides a strong menthol flavour and comes in packs of 10 on shelves in the check out zone....
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A bit of optimism always useful
Date: 2009-04-05 08:00:00
In spite of the economic crisis, more money was spent on Coca-Cola in January than ever before, with Coca-Cola accounting for 36 per cent of total sales of carbonated soft...
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Hungarian foods sampled in Germany
Date: 2009-04-05 08:00:00
Producers of bio products from all over the world met at the Biofach exhibition held in Nürnberg, between 19-22 February. The event was attended by 22 Hungarian companies with the...
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Chains of small stores increasing their market share
Date: 2009-04-05 08:00:00
According to data from the GfK Hungária ConsumerScan, decline in the market of fruit juices continued in 2008. Growth was recorded only in the nectar segment. Sales in terms of...
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Crisis management by franchise chains
Date: 2009-04-05 08:00:00
Franchise chains in different parts of the world have responded to the economic crisis in different ways. McDonald’s has reduced some of its prices in the USA. The introduction of...
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5.4 percent rise in income in competitive sector
Date: 2009-04-05 08:00:00
Gross average income in enterprises with at least 5 employees and in the public sector were down by 5.2 percent in the first month of 2009, compared to January 2008,...
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Gösser NaturZitrone
Date: 2009-04-05 08:00:00
A special combination of Gösser with its characteristic flavour and naturally refreshing lemon juice....
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Fastest growing foods
Date: 2009-04-05 08:00:00
Table. Products achieving the biggest growth in the February 2008-February 2009 period. (percentage)...
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