Everything for the guest

…or Alles für den Gast is the name of a four-decade old trade exhibition in Salzburg. This year there were not many Hungarian visitors, despite the fact that the venue is only 3-4 hours farther than Vienna. According to Helga Hofmeister, the regional director of McCain Foods Gmbh the recession was not as bad in Austria as in other European countries, so it did not surprise her that the trade fair was crowded with participants – nearly 200 companies were put on the fair’s waiting list. At the 5-day event 700 exhibitors presented their products and services on 43,500 m² (just for comparison: Hoventa’s exhibition area was 5,000 m² this year); the number of registered visitors was above 45,000. Exhibitors were not separated according to the sectors they represented, therefore even those who were only interested in a special field had to look around many stands. And it was really worth it!

There were many accompanying programmes at Alles für den Gast, for instance the chefs of top restaurants came with cooking shows, there were interesting seminars and a conference about the influence of media on the industry. As for the presented novelties, we saw carbonated ice teas, alcohol-free weissbier, and a new type of oil blend from McCain Foods, which does not contain trans fatty acids and is rich in Omega-3 and Omega-6 fatty acids.