News and articles

Self-service segment expands further in the pork product category

In November 2008-October 2009, pork product retail sales augmented by 5 percent and went above an annual HUF 160 billion. Nevertheless, Nielsen registered minus 3 percent in terms of volume...

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Vodka and gin were the biggest winners

Spirits turnover was HUF 72 billion in December 2008-November 2009 – but only two types managed to expand in terms of both value and volume: vodka (by 8 and 2...

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Summarise these trends in 12 points

1. Individualistic guests, 2. The visual factor, 3. The iceman is glorified, 4. They drink it and eat it, 5. Small portions, 6. Sharing, 7. Involving the guest, 8. Nostalgia,...

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Chewing gums in a hot spot

The area around cash desks is the best place for chewing gums. This healthy product is fast-moving and loyalty-building, therefore it is important to make the most popular varieties constantly...

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Gliss Kur Shea Kasmír hajápolók

The new Gliss Kur Shea Kasmír product family guarantees intensive care even for very dry hair....

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Back to the future – Future store solutions at Praktiker

The masters course of POPAI Magyarország Association involved learning about the future store solutions at the Praktiker store in Vecsés, last autumn. Marketing director Péter Dömötör analyses the elements of...

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Red Bull’s website refurbished

Last December brought the refurbishment of Red Bull’s Hungarian website www.redbull.hu that now focuses on videos and interactive content about Red Bull’s world. The most watched videos are collected under...

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Eight happy winners at PICK

PICK Szeged Zrt. celebrated its 140th anniversary with launching its integrated communication campaign last September. Eight lucky winners will always remember 22 January 2010, when they were presented their Vista...

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(HU) Hírmorzsák

German Aldi and Lidl face decrease of consumers. According to the survey of GfK market research institute; in the first ten months of the year, the turnover of Aldi and...

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Poultry product retail sales are highly concentrated

Nielsen Retail Index registered a 7-percent increase in poultry product sales in November 2008-October 2009. The annual market surpassed HUF 20 billion. Volume sales were up 5 percent and exceeded...

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Full wine cellars, protected pálinkas

Beer consumption was 6-7 percent lower in Hungary last year– the market continues to shrink. Domestic wine consumption is estimated to be 3 million hectolitres per year; wine cellars are...

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Winning pair

Last year young confectioner Nikoletta Tapaszti finished 13th at the WorldSkills contest in Calgary. Her aid was László Mihályi, who now prepares her for the Junior Confectioners’ World Championship in...

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POS-001

In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is...

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Fonte Verde enyhén lúgos szénsavmentes ásványvíz, pH 7,4

Thanks to its natural mineral composition, FONTE VERDE is a still, slightly alkaline mineral water with a pH value of 7.4....

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The own branded products market is a 300 billion market

Almost every fourth forints that the costumers spent, went on the purchasing of own branded products last year. This is approx. 300 billion HUF – sets Nielsen market research company,...

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Slowly the spring will come in the Hungarian economy

The tempo of the decline in retail turnover can slow down, decrease will stop in industrial production and sales – indicates the publication of Ecostat Economic Research, called Mikroszkóp. According...

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Hot food vouchers: no changes

According to the Ministry of Finance; APEH withdrew the limitation of the usage of hot food vouchers – reports MR1 Kossuth Rádio. Thus, the hot food vouchers, received from the...

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Hungarian paprika in Japan

Hungarian peppers are grown in Szolnok’s Japanese twin town: in Yuza. The vicinity of the town became an important pepper-growing area within the country, so there is a chance that...

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Danone closed a good year

French Danone, which is the world leader in the sale of dairy products, increased its profit to 1.41 billion euros last year. The price decrease of the raw materials, as...

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McDonald's focuses on women and vegetarians

McDonald's German subsidiary will increasingly focus on women and vegetarians in the future, in order to increase turnover. The cause of the strategy change is that food sales decreased last...

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Auchan became more expensive, but still leading the price competition

The January price increase continued: the basket price of Privátbankár rose by an average of 1 percent in all three tested hypermarkets (Tesco, Auchan, Cora) – but must pay at...

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A new Tesco will be built in Miskolc

According to Hackl Mónika, Tesco spokeswoman; Tesco plans to build a new Tesco in Miskolc, near the DVTK-stadion. Hackl Mónika said that work will not begun this year. The new...

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Third of the adult population in Hungary celebrates Valentine's Day

Some people think that Valentine's Day was invented by the lingerie, chocolate, balloons, and plush teddy bear manufacturers. Valentine's Day is a big business and the supermarket chains are eager...

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The paper’s time has expired, the future belongs to electronic devices (x)

Those who interested, can become acquainted with Szintézis ZRt.’s two innovative solutions – the Electronic Shelf labels, and E-Rail at the Foodapest. Both solutions are practical and useful too. These...

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The crisis and the bad weather worsened the performance of agriculture last year

The agricultural performance declined in 2009 to its one-third – said Gőgös Zoltán, the Secretary of the Ministry of Agriculture and Rural Development, on the event of the Pest County...

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Less credit applications for greater amounts

According to the datas of the Hungarian Development Bank; the borrowing mood of the companies decreased, but the value of credit applications increased. The average of the previous loan applications...

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Sustainable growth can cost tens of thousand billions

According to the report of the Business Council for Sustainable Development (WBCSD), consist of 29 large companies; The shift to sustainable development generates huge market demand and business opportunities worldwide....

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Swiss chocolate manufacturers closed a bitter year

The crisis affected badly the turnover of Swiss chocolate manufacturers: according to the trade association of manufacturers; for the first time in six years, the sales volume and revenue also...

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Men have better salary than women at all age of groups

In Hungary, men and those people have the highest salaries, who are facing with retirement. The average income for men in all age of groups is higher, than the salary...

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Improving sentiment in the euro area

The business sentiment in the euro area improvemed further in January this year. According to the datas of the German IFO Institute for Economic Research; the comprehensive business sentiment indicator...

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