News and articles
Card for travellers
Date: 2007-10-31 08:00:00
The target group of World™ MasterCard® to be first introduced in the UK is composed of affluent card holders who travel abroad regularly. The priority for the „mass affluent” target...
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Economic growth at its lowest
Date: 2007-10-31 08:00:00
According to a forecast prepared by GKI Gazdaságkutató Zrt. with Erste Bank, economic growth will be slower this year than expected previously, while the rise of gross wages and the...
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From killer of ideas to creative thinker
Date: 2007-10-31 08:00:00
The amount of knowledge to be learned from the three days of the Esomar conference equalled a university semester. The international organisation of market researchers celebrated the 60th year of...
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Biopont in Weight Control
Date: 2007-10-31 08:00:00
Seven Biopont products have been added to the list of foods recommended by the Alexandra Béres Alexandra Weight Control Program in September. Meat and milk substitutes have been chosen to...
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dm revenues increasing by a quarter
Date: 2007-10-31 08:00:00
Th dm chain concluded this financial year with excellent results in September. Revenues grew by 25 per cent, reaching HUF 51 billion. This is partly due to expansion, with the...
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How is the banking sector?
Date: 2007-10-31 08:00:00
The number of banks per HUF one million is between 3-4 in Hungary, which is around the international average. The leading seven banks (OTP, K&H, MKB, Erste Bank, CIB, Raiffeisen,...
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Corn prices: + 45 per cent
Date: 2007-10-31 08:00:00
According to a KSH report, the prices of agricultural produce were 10.4 per cent up in July 2007 compared to July 2006. Plant produce showed a price rise of 20.8...
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TopJoy Light
Date: 2007-10-31 08:00:00
The fruit drinks available in four flavours: orange, apple, peach and multivitamin, can become a true favourite of everybody who want a refreshing drink with fruit content and it is...
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Record breaking CMS in Berlin
Date: 2007-10-31 08:00:00
14 thousand people visited the largest trade exhibition of the cleaning industry held in Berlin in mid-September. 343 exhibitors from 25 countries attended the four day event. Prospects in Poland,...
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New business model
Date: 2007-10-31 08:00:00
Tchibo has begun testing a new business model in the Hungarian market. As a first step, they are opening a store in Arena Plaza on 30. October, where not only...
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Artistic tapping
Date: 2007-10-31 08:00:00
This was the 11th Stella Artois® beer tapping championship organised by Borsodi Gyár Zrt. This year’s winner was Balázs Horváth (Orchidea étterem, Lipót) represented Hungary at the 11th. Stella Artois®...
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Christmas on shelves
Date: 2007-10-31 08:00:00
Precise planing is needed in order to achieve the major boost in sales that is expected in the Christmas season. Most companies begin planning their special packages and offers for...
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Growing inventories, more financing in foreign exchange
Date: 2007-10-31 08:00:00
As István Tari, regional director of Erste Bank has told us, in spite of signs of recession in the FMCG sector, retail chains are expanding in the hope of future...
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Food boosting inflation
Date: 2007-10-31 08:00:00
According to a KSH report, consumer prices remained unchanged in August 2007, compared to July, but the rate of inflation was 8.3 per cent. Prices were on average 8.5 per...
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Riceland Expressz
Date: 2007-10-31 08:00:00
The essence of the innovation is the significantly shorter time required for cooking....
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Vending machines heading east
Date: 2007-10-31 08:00:00
We have found at the Eu’Vend exhibition of the vending machine business held in Cologne, in September that Hungarians, Poles and Czechs had become important for the industry, which generates...
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Special prize game by Tchibo
Date: 2007-10-31 08:00:00
Tchibo Budapest Kft. is launching a new, nation-wide promotional campaign on 15. October. By collecting bar codes, consumers can win a family holiday lasting as many days as the number...
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Invitation by Sole-MiZo to discuss milk
Date: 2007-10-31 08:00:00
Dr. Imre Tímár, president and CEO of Sole-MiZo Zrt. has invited all producers and retailers of dairy products and the competent authority as well, to a round table discussion about...
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All kinds of pleasant things in their bag
Date: 2007-10-31 08:00:00
Renewed popularity of the red Santa Claus bags is not only due to the prevalent “retro” trend. Sales of branded, premium chocolates will be supported by spectacular POS tools. Several...
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Factoring: option not a refuge
Date: 2007-10-31 08:00:00
According to Ferenc Csáki, chairman of the Hungarian Factoring Association and CEO of Magyar Factor zRt, the expansion of factoring is always a sign of economic growth. – What is...
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Retail turnover of food continues to shrink
Date: 2007-10-31 08:00:00
The shrinking of retail turnover continued in July. According to a KSH report, sales were 4.2 per cent down in July 2007 compared to July of 2006 and also showed...
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Palette Intenzív Hair Dye Cream
Date: 2007-10-31 08:00:00
The updated Palette Intenzív Hair Dye Cream now provides an even shinier, more intense and longer lasting colour....
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How far have we come?
Date: 2007-10-31 08:00:00
We heard some success stories during our Business Days conference held in September. For example Pöttyös sales exceed that of Cola in some stores. However, price rises were in the...
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New head of marketing for Maspex
Date: 2007-10-31 08:00:00
Andrea Kiss, a former senior brand manager of Győri Keksz has been appointed the new marketing director of Maspex Olympos Kft....
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Joint venture established by Coca-Cola and Illycafé
Date: 2007-10-31 08:00:00
The Coca-Cola Company and Illycafè SpA have signed a letter of intent about establishing a joint venture for the production of premium quality ready-to-drink coffee. Global sales of RTD coffee...
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Fondants with double function
Date: 2007-10-31 08:00:00
Though we do not have sales figures about the market of fondants, no radical changes were been seen last year. According to Imre Horváth, general director of Sweet Point Zrt.,...
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Delayed changes
Date: 2007-10-31 08:00:00
It was good news for players in the FMCH market that the recession resulting from the restrictive economic measures introduced last autumn had been delayed. However, it is bad news...
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