News and articles

Quality always wins!

This is the slogan chosen by STI Petőfi Nyomda for 2008. .The German owned printing enterprise with annual revenues of EUR 50 million held an event under the title “Theatre...

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Multibrand

Manage wisely! promotion Agency: Human Telex/Phd Customer: Unilever Magyarország Kft. Product: Multibrand (Dove, Knorr, Domestos, Flora, Cif, Coccolino, Baba, Sunsilk, Signal, Amodent, Floraszept, Rexona, Rama, Globus, Delma, Delikát8, Bertolli, Lipton)...

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Eco-tour in the south-west Dunántúl

The three day automobile tour intended to promote the consumption of bio products will cover the south-west Dunántúl region this year. The tour will begin on 14. June, in front...

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Chio allocating 418 million to development

Chio Magyarország Kft. will spend HUF 418 million on development in 2008. Their most important new project worth HUF 167 million will take place in the Győr plant. Chio generated...

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Accelerating rearrangement in the market of figures

The decrease in popularity of nougat sweets in the market of seasonal figures made from sweets seems to be an irreversible process. Cheap and usually unbranded nougat sweets are losing...

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Rapidly growing assortment of bio products

A bio-revolution is sweeping through Europe, producing double digit growth. Expansion is less dynamic in Hungary but still notable. Though the popularity of bio products is growing everywhere, they are...

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Greeks …out to have lunch

We tend to think of Greece as a place where the weather is always sunny and people are happy. Greeks are helpful and hospitable, but also quite reserved with foreigners....

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Large supermarkets dominant in Switzerland

According to a Nielsen consumer survey, the Swiss visit supermarkets or hyper markets 17 times per month on average and are willing to travel relatively long distances in order to...

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Carlsberg Draught Master

Revolutionary Mobile Draught system running on 20l one way kegs without CO2....

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The Bonbonetti group

The Bonbonetti group is the largest and oldest Hungarian group of companies in the sweets industry. At the moment, three major brands belong to the company: Cherry Queen, tibi, and...

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New supervisor for catering

The task of supervising the catering sector is to be transferred from the Ministry of Economy and Transport to the Ministry of Local Government and Regional Development....

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Pampering with a pair of Pöttyös

Friesland introduced a Pöttyös variant with peanut butter, curd and chocolate under the name Pöttyös Pont2 in the milk dessert category in January. The product is intended to be a...

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More mayonnaise, ketchup and mustard sold

The market of liquid flavourings expanded in the December 2007 – November 2007 period both in terms of quantity and value. Growth in terms of value was 7 per cent...

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Products telling stories

According to Judit Csányi, managing director of KIDZ-Entertainment Hungary, it is best to select a cartoon character for promoting a product who will not only be accepted by children but...

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Greeks and the world

According to Attila Dávid, chef of Taverna Dionysos, Greeks are really conservative about gastronomy. He believes the restaurant to be authentic, because he learned everything he knows in Greece and...

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Flour and cooking oil on top of the price wave

Consumer prices rose by 0.4 per cent in December 2007, while prices were up by 7.4 per cent compared to the same month in 2006. Inflation had slowed down during...

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SOLE Flört

SOLE milk puddings contain over 80 % fresh milk....

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Dangers and chances in Berlin

The 73rd Grüne Woche exhibition was held between 18-27. January. 1610 exhibitors from 52 countries attended the event. Switzerland was the special guest at the event, while Azerbaidjan attending for...

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New managing director for LLP

Zsolt Ambrus will continue his career in the Budapest office of the LLP Group, as managing director. Previously, he had worked for Microsoft Magyarország as head of sales and partner...

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New country manager

Zoltán Dercze has been appointed the new country manger of Coface Hungary. Previously, he had been the deputy general director of Magyar Exporthitel Biztosító Zrt. (Mehib)....

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Mayonnaise showing most dynamic growth

Leading brands like Globus and Univer use intensive in-store communication and health focused innovation to keep pace with private labels. According to recent data from Nielsen, mustard, mayonnaise and ketchup...

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Cartoon characters are effective till the age of ten

Products for children under 10 have to be accepted by their parents as well. This is not very easy to achieve, because children and adults have very different expectations. According...

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Not just smoke

The prospect of a complete ban on smoking in public places has prompted some passionate reactions from both smokers and non-smokers. According to Pete Robinson, a well known writer, Germans...

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When the inspectors come

In recent months, we have seen numerous reports about “dawn raids”, unexpected inspections carried out by the Business Competition Office (GVH). As such raids can be carried out without prior...

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St. Hubertus

The popular St. Hubertus liqueurs made from herbs will be available in 0,7 litre bottles as well from February 2008....

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Lilac heart beating

Several thousand people made an enormous heart beat on 14. February, at the I Love MILKA Big Heartbeat event, held in SYMA Hall. The purpose of the event was to...

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Gluttonous Thursday again

Gluttonous Thursday was held for the third time on 7. February, upon an initiative by. Magyar Turizmus Zrt., when a 50 per cent discount is granted in over 1,000 restaurants....

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Dressings popular

According to data from the Consumer Scan of GfK Hungária Market Research, over half of all Hun­garian households bought mustard and mayon­naise during the first nine months of 2007. Mustard...

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Franchise news

KirályPizza expanding. This Hungarian owned franchise chain based in Eger and selling pizza, gyros and a full range of American fast food is about to embark on an expansion campaign....

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Fresh water

Following the trend which started in California, restaurants in New York have also begun to serve filtered and purified tap water instead of bottled water. Many people recognise now that...

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