News and articles
Magyar Posta Logisztika expanding its portfolio
Date: 2009-05-27 08:00:00
Magyar Posta Logisztika (MPL) has been the leader in the Hungarian domestic CEP market for years, with a market share of nearly 30 percent in 2008. According to László Bereczki,...
Read more
Jam for gentlemen
Date: 2009-05-27 08:00:00
Duerr & Son’s in London has celebrated its 125th birthday by producing the most expensive jam in the world, made from Sevilla orange with whiskey, champagne and gold flakes and...
Read more
Change in VAT to have little effect on inflation
Date: 2009-05-27 08:00:00
According to a study by KOPINT-TÁRKI Konjunktúra Kutató Zrt. and Agrár Európa Tanácsadó Kft., food inflation is expected to be significantly lower in 2009 than a year ago owing to...
Read more
(HU) Flora
Date: 2009-05-27 08:00:00
„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...
Read more
Pawing Man, Crying Man and the rest
Date: 2009-05-27 08:00:00
The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...
Read more
Regional differences in growth
Date: 2009-05-27 08:00:00
Rates of growth for sales of leading food categories in the April 2008-March 2009 period. Notes: 1. Sales of the 90 categories monitored by Nielsen showed average growth of 6...
Read more
(HU) Több fűszerkeveréket vásárolnak
Date: 2009-05-27 08:00:00
Sorry, this entry is only available in HU....
Read more
Let’s start again!
Date: 2009-05-27 08:00:00
As a drastic reduction has occurred in sources of financing available for companies since last autumn, a number of financing products subsidies by the government have been introduced to bring...
Read more
Reaching into the fridge
Date: 2009-05-27 08:00:00
The Minibar in Amsterdam offers a complex experience of waiter-free drinking without buttons or keyboards, as guests simply serve themselves from small refrigerators. The numbered refrigerators are reloaded from the...
Read more
More shoppers from the 50-65 age group in modern chains
Date: 2009-05-27 08:00:00
According to the Nielsen ShopperTrends survey, an increasing proportion of 50-65 year olds visit modern stores, while the loyalty of this group towards traditional stores has diminished. While in 2007,...
Read more
Győri Édes keksz
Date: 2009-05-27 08:00:00
It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...
Read more
BAT Hungary turning green
Date: 2009-05-27 08:00:00
The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...
Read more
Hungarian salami under the protection of Brussels
Date: 2009-05-27 08:00:00
Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...
Read more
Concentration decreasing in sales of ice tea
Date: 2009-05-27 08:00:00
Retail sales of ice tea were up by 3 percent in the April 2008-March 2009 period, exceeding HUF 14 billion, while sales in terms of quantity were down by 4...
Read more
As offered by Budapest Bank
Date: 2009-05-27 08:00:00
We have asked Budapest Bank whether they see any interest by companies from the FMCG sector in government subsidised financing. UMFORG financing is only available to manufacturing enterprises and even...
Read more
Tea kettles 2010
Date: 2009-05-27 08:00:00
The popularity of tea consumption in HoReCa units serves as a driving force for continuous innovation by designers. The Ronnenfeldt tea kettle is not merely an absurd creation of art,...
Read more
One eye laughing, the other eye weeping
Date: 2009-05-27 08:00:00
According to experts from PriceWaterhouseCoopers Kft, some players in the FMCG sector might be able to reclaim VAT, while the burden on enterprises employing several hundred people could be reduced...
Read more
Pál Dárdai and Arany Ászok supporting amateur football
Date: 2009-05-27 08:00:00
The 100th sponsorship package has been handed over by Arany Ászok Fociklub to Budapest Micro Club in the presence of Pál Dárdai, the popular midfielder of Hertha BSC. Nearly 1...
Read more
Stainless donations this year as well
Date: 2009-05-27 08:00:00
Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...
Read more
Stores can do a lot to boost sales of ice tea
Date: 2009-05-27 08:00:00
Experts are looking forward to this year’s ice tea season with cautious optimism in spite of the recession. The market of ice tea is still dominated by traditional lemon and...
Read more
(HU) Franchise híradó
Date: 2009-05-27 08:00:00
New restaurant, strange marketing The 24th Burger King unit in Hungary was opened in May. It is also the 20th in Budapest. Burger King has 11,000 units world-wide with more...
Read more
Local farmers adopted
Date: 2009-05-27 08:00:00
One of the recent trends in countries with a highly developed gastronomic culture has been that restaurant owners and farmers join forces. For example, the Loews Hotels chain has launched...
Read more
Ideal co-operation between manufactures and agencies V. – You don’t have to believe everything (part 2.)
Date: 2009-05-27 08:00:00
This time, we are going to discuss certain aspects of merchandising activities in some detail, like equipment, supervision, remuneration. As we cannot expect merchandisers to send us an SMS at...
Read more
Awards for last year’s best promotions
Date: 2009-05-27 08:00:00
So far, no answer existed to the question of what was or what is going to be the best promotional campaign of the year in the FMCG sector. This is...
Read more
Consistent expansion by Lekkerland
Date: 2009-05-27 08:00:00
Lekkerland AG & Co. KG convenience boosted its revenues by 3.5 percent to EUR 11.6 billion in 2008. EBITDA was up by 9.9 percent to EUR 136 million, while EDIT...
Read more
Smurf invasion
Date: 2009-05-27 08:00:00
A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...
Read more
Lemon ice tea becoming even more popular
Date: 2009-05-27 08:00:00
According to the GfK Hungária ConsumerScan, growth of the ice tea market continued both in terms of quantity and value in the first quarter of 2009. The market was still...
Read more
Chairman dedicated to compromise
Date: 2009-05-27 08:00:00
Béla Prohászka has recently been elected the new chairman of the Hungarian National Association of Gastronomy. – Being a very busy man, isn’t it difficult to co-ordinate the work of...
Read more
There is still potential in pasta
Date: 2009-05-27 08:00:00
In spite of being a traditional food in the bigger half of the world, pasta is also truly a product of the 21st century. Pasta has also benefited from the...
Read more