News and articles

Successful 1Q in 2008 at Zwack

Company has a stabil, 5.6% growth in brutto sales and a 6.5% in netto sales. Domestic sales increased in premium and commers segment thanks to the early Eastern. The export...

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(HU) Futóversenyeket támogat a Storck

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„Organic” products from discounts to shops with fake label

The abuser company bought cheap products at hypermarkets and relabel them, after that sold it as „organic” products to several stores in Budapest and Pécs. In Hungary only products controlled...

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Lion's Garden to open soon

The newly built Boutique Hotel in the heart of Budapest is ideally located for business and leisure.  There are 105 bedrooms and suites furnished elegant and tastefully with contemporary furnitures....

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SAP's profit fell down

The net profit in the January-March period fell 22 percent to 242 million euros ($376.82 million) from 310 million euros a year earlier.   Software maker SAP AG said Wednesday...

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US consumers attitude to change

Everyone is looking to save by altering where they shop, how they shop and the brands they buy – according to AC Nielsen US.   Since March 2007, according to...

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Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

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Refrigerator room added to Lekkerland warehouse

A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...

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Yoghurt drinks happy in the bottle

Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...

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The power of agencies

According to an estimate by the Hungarian Advertising Association, total advertising spending in Hungary amounts to HUF 180 billion annually. The FMCG sector accounts for 20-22 per cent of this...

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Donatella’s Kitchen

Take an authentically Italian star chef with a Michelin star. Add two successful Hungarian businessmen with a creative interior designer. The result is a new restaurant destined for success: Donatella’s...

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Worse rating for Hungary

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, both the internal and external balance is expected to show significant improvement in 2008. A significant reduction in the...

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Regional player on home ground

Rauch Hungária is a successful competitor in the fruit juice market, which has good reason to be optimistic about the future. In spite of rising costs and the success of...

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Wilkinson Extra 3 Sensitive eldobható borotva

The 3 blade premium razor provides an extremely neat shave, owing to its tilting head, ergonomic handle and cream strip with vitamine E....

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Acquisition by Henkel

Henkel has taken over the Glues and Electronic Materials division form Akzo Nobel. These two divisions generated revenues of GBP 1.25 billion in 2007. The revenues of Henkel Adhesives Technologies...

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BRAU Beviale again this year

1,400 exhibitors and 36,000 visitors are expected to attend the BRAU Beviale exhibition to be held in Nurenberg between 12-14. November, which is one of the most important international events...

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Yoghurt consumed in over three-quarter of households

According to data from the ConsumerScan of GfK Hungária, 8 out of 10 Hungarian households bought yoghurt in 2007. Though total sales grew somewhat as a result of the 9...

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Ads expected to inform, rather than influence

According to a survey conducted by GfK Hungária in February 2007, 4 out of 10 people are open to innovations and willing to try new products. Advertisements are primarily expected...

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Café Five

A purely Hungarian cafe chain has quietly begun to grow. Café Five with the slogan “Where you feel good” wants you to feel good. They believe staff is at least...

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More foreigners in Budapest

According to a KSH report, the number of nights spent at commercial places of accommodation increased by 2.7 per cent in January-February 2008, compared to the same period in 2007,...

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Toiletpaper, a typical routine category

On of the most common routine paper products is toilet paper. One of the things we only tend to notice, when we run out of it. It is much the...

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Fûszeres Vilmos

The new flavour is also made in line with traditions using excellent quality pear palinka. It owes its exceptionally piquant flavour to dried apple and an extract of spices....

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Bidding for Pöttyös gifts

The unique consumer promotion organised for Pöttyös was launched on 17. March and will last for 11 weeks. Special codes are to be found inside the packaging of Pöttyös products....

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Honour for Péter Feiner from Austria

Péter Feiner, managing director of SPAR Magyarország and chairman of the board has been awarded the Grand Order of the Republic of Austria by the by the President of the...

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Mineral water over HUF 44 billion

Sales of mineral water grew by 10 per cent in 2007 in terms of quantity, approaching 900 million litres. Sales increased by 14 per cent in terms of value and...

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Click and win!

Marketing campaigns can no longer be successful without using the Internet as well. The Internet has become part of our everyday life and our media consumption. Internet penetration in the...

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