News and articles

Super year ahead following a good year

The main topic of the event was the new way of thinking in commerce with 82 lectures delivered by over a hundred presenters. Rewe is the third largest retail enterprise...

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Penny carries on

The first domestic food discount store chain is still expanding. Every settlement with a population of over 6,000 is a potential location for them. Penny stocks over one thousand basic...

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Brands coming to life in stores

Hostess promotions are the biggest “events” that take place inside stores. What are the details which need to be taken into consideration in order to make such events truly effective?...

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Four out of five people have tea at least once a week

According to a GfK Hungária survey, 44 per cent of people drink tea every day, while 81 per cent consumes tea at least once a week. Tea consumption habits are...

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Fresco, Budapest

Elegant restaurant with many foreign guests, which does not really need a web site. Not many ideas, bad photos, not too much information, in only Hungarian and English. The menu...

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The secret of real wiener schnitzel

Gathering information and being well informed is essential today, in our accelerated life. We must be familiar with the market we compete in and consumers are also increasingly familiar with...

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Eventful end for the year in the market of sweets

Austerity measures do not seem to have had much effect in the market of sweets, with supply showing dynamic growth. The expanded assortments of Bonbonetti Choco Kft., Nestlé Hungária Kft....

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Not enough POS accept cards

According to a survey conducted for MasterCard®, significant changes have taken place in the way we use debit cards, in the last five years. While only 31 per cent of...

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Bomba at Sió-Eckes

Sió-Eckes Kft and Büki Üdítő Kft, the manufacturer of Bomba! energy drink have entered into strategic co-operation. In January 2008, Sió-Eckes Kft. is to become the exclusive domestic distributor of...

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Nielsen: ways to be different

A presentation about consumer expectations in retail was held by Sabine Schnell, director of Nielsen retail services in Germany. Retailers in the future will try to be distinctive compared to...

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Auchan: three years of development in sight

Though Auchan did not open any new stores last year, it is possible that they will open two this year. They spent 2007 preparing their workforce for the period of...

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Superior entertainment

Organising events is an ancient activity which has matured over the centuries both in terms of technology and human resources. According to György Pártos, strategic director of Creamteam, success can...

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Laying the table for the future

Many roadside restaurants still use pacal and goulash as the primary call words and many guests still identify quantity with quality. On the other hand, the proportion of guests who...

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Changes in taxation in 2008

Let us see what are the changes in tax regulations that will have an effect on the HoReCa sector. Rules related to tax allowances have been amended. Basic and supplementary...

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Bonbonetti Classic & Bonstick

The renewed Bonbonetti wafer product line is to be expanded. In addition to wafer sticks filled with peanut cream, popular cocoa cream flavours will also be available....

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Drawings for Lapland

The main prize for the Santa Claus prize game of Storck Hungária Kft. was drawn on 6. December. Buying at least 200 grams of Toffifee and submitting a drawing was...

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World of commerce in Hungary

“World of commerce – Episodes from the history of Hungarian commerce” is the title of a book by Anikó S. Nagy published in December. The “World of Commerce” draws attention...

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Billboard companies joining forces

A strategic alliance has been formed by six advertising companies at the end of November. The companies which provide outdoor advertising services intend to co-ordinate their efforts in serving clients....

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Question:

The question I would like to ask Laura Tengerdi, marketing director of Unilever Algida is: what in her opinion is the perception of ice creams in the Hungarian market, especially...

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CBA unity – beyond borders as well

It was more than 15 years ago that ten private retailers joined forces in order to be able to buy 17 stores which had originally belonged to the state owned....

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Independent profession at last

The Association of Hungarian Event Organisers was established in 1992, and has over 105 members at present. However, this activity was only issued a TEÁOR registration number of its own...

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Bravo, this was Michelin-like!

Ákos Sárközi, sous chef of Alabárdos completed the qualifying rounds of the “Tradition and Evolution” competition with the highest score. Last year, Attila Bicsár, the chef of Alabárdos, Won the...

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Food prices going up

The average increase in consumer price was 0,6 per cent in November 2007. Prices showed a year on year increase of 7,1 per cent. According to a KSH report, prices...

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Bonbonetti Elegance

The new Bonbonetti Elegance wafer sticks spread with peanut cream will be a light and creamy source of joy for the fans dark chocolate....

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tibi

We need a little happiness in our hectic lives and it is tibi which can give us happiness. Our character has become addicted since tasting it for the first time,...

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Beer at higher level

The Beer Academy established by Borsodi Sörgyár Zrt. was opened on 17 December. This institution offers a training course which includes a general review of beer types, the proper tapping...

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Zwack awards for suppliers

Zwack Kecskeméti Pálinka Manufaktúra held a partner meeting for over 30 fruit producers on 14. December. Guests took a one and a half hour palinka tour....

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Answer:

The general perception of ice creams in Hungary is that they are not very healthy. However, according to research conducted by Algida in Hungary, ice cream consumption does not have...

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Coop united and strong

Last year, the Coop group succeeded in executing the major points of its medium term strategy accepted in 2006. The IT system was modernised, many new franchise partners joined the...

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Choosing gifts

Choosing gifts is not an easy task because we intend to make two people happy. We want to make ourselves happy by giving something we feel is special and we...

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