Foreign markets – Spain: Supermarkets dominate, discounts gaining ground

Foreign markets – Spain: Supermarkets dominate, discounts gaining ground

Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...

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Private labels: two-digit growth

According to the Nielsen Retail Index, private label food product sales were up by 14 percent in the first half of the year, while household chemicals and cosmetics improved by...

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The business potential of co-operation

Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...

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Network research answers the following questions of leaders

Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...

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Zewa Deluxe Aroma Spa toalettpapír

New Zewa toilet paper brings a spa and wellness atmosphere to consumers’ bathroom with its pleasant scent....

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Zewa Zoo Box – dobozos papír zsebkendő

Zewa Zoo Box is paper handkerchief in a unique, 3D box with animal figures....

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Knorr Instant Sajtos gombakrémleves, Knorr Instant Alpesi sajtkrémleves

New instant soups from Knorr: Mushroom cream soup with cheese, Alpine cheese cream soup....

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Globus Bajor hagymás ketchup

The traditional, excellent taste of Globus ketchup blended with the piquant flavour of chives....

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Exkluzív Twinings teaszett díszcsomagolásban

Exclusive Twinings tea set in gift packaging...

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Zeusz 100%-os citromlé

New, 100% fruit-content member added to the Zeusz lemon juice product line....

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Tihany Camembert 80 g

The new 80-gram Tihany Camembert deserves to be successful with its small size and favourable price....

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Cherry Queen

Cherry liquor pralines in new packaging, now available in classic, marzipan and truffle cream flavours. Walnut and rum flavoured liquor pralines are available seasonally....

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Tibi Prémium sárgabarack darabos

The popular Tibi Prémium product line has a new member: Tibi Prémium Apricot dark chocolate, which contains apricot pieces....

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SIÓ prémium

The new campaign of SIÓ Premium supports the introduction of its new, aseptic bottle, and focuses on the nature of changes, as the elements of everyday life. „I love the...

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LIDL

Through the lessons of Gianni’s cookery school we can familiarise with Lidl’s wide range of quality products. Agency: TBWA Budapest Reklámügynökség Kft. Customer: Lidl Magyarország Bt. Product: LIDL Apperance: TV2,...

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Gianni is the new face of Lidl

Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...

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Lidl speaks

We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...

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Food category, gold medal: Unilever

Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...

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Beverage category, gold medal: Great Soproni NumberShow

“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...

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Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion

In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...

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Going forward, even during a recession

Present Store based its strategy on constant development and expansion, therefore they managed to grow despite the economic crisis and a stagnating business and promotional gift market. According to Ferenc...

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Customers are looking for actions and visiting shops rarely

According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...

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London and New York in the lead, Budapest is the 74th in the ranking of business centers

London and New York remain the most competitive business centers of the world. The score of Budapest has improved, but its ranking became worse, due to the improvement of the...

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FAO: in the next 40 years, 70 percent more food will be need

According to United Nation’s Food and Agriculture Organization (FAO); Seventy percent more food should be produced worldwide, until 2050. The FAO expects that the global population is expected to grow...

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The first “Pannon Wheat Quality” certificate was handed over

The “Pannonian wheat” trade mark was established in July, by the National Association of Cereal Producers (GOSZ), to indicate the extra quality wheat. The first certificate was given to the...

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A four-star hotel is building in Hódmezővásárhely

With a 1.3 billion HUF investment, a four-star hotel is building in the center of Hódmezővásárhely. The Ginkgo-Sas City Hotel is expected to open in August 2010. Schleiffer Ervin one...

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Stock orders in the euro area are over expectations

According to the report of Eurostat, the new industrial orders of the euro zone increased in July, surpassing expectations, that shows a recovery in activity and the easing of recession....

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The situation of dairy producers has improved a bit

According to the latest report of Agricultural Economics Research Institute (AKI); In August, for the first time this year, even if a very small extent, but the domestic milk prices...

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Accor hotel chain sells twelve thousand rooms

One of Europe's largest hotel company, the French Accor, sells its 158 hotels with 12,300 rooms to compatriot institutional investors, through OPCI real estate fund. The purchase price is 272...

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Christmas shopping already started

It is just the end of the summer, but chains are preparing for Christmas, due to the economic crisis and under the pressure of the changing consumer habits. The latest...

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