Economic index of GKI rises for two months

Economic index of GKI rises for two months

After the stagnation of April and the fall of October 2008, the GKI Economy Research Institute's economic index increasing for two months. According to GKI Economy Research Institute; the prospects...

Read more

Discount VAT for the hotels

According to the communication of the Ministry of Finance, the VAT of accommodation services decreases to 18 percent but only after the VAT changes adopted on 29 June will enter...

Read more

One million holiday vouchers in the first six months of 2009

In the first half of the year employers purchased holiday vouchers for 33 billion HUF and one million people received them – stated Kiss Péter Minister of Social Policy on...

Read more

So far, four billion – IT project of Coop reached mid-term

The introduction of Coop food commercial network's integrated IT system reached its turning point. The newest store, which is the five-hundredth unit of the Co-op Star Ltd. had been attached...

Read more

Hot meal vouchers – 25 percent tax is a partial success

Food Voucher Distribution Association (EUFE) reckons as a partial succes that the Parliament instead of the nearly 100 percent tax, voted for a rate of 25 percent for the hot...

Read more

Coca-Cola's new vending machine became festival winner

A new interactive Coca-Cola vending machine with a large format touch-screen and Bluetooth capabilities has taken home the Gold Lion in the Point of Sale category at the 2009 Cannes...

Read more

Tesco vs. Interspar

Tesco reckons unfounded and misleading Blikk's Interspar advert relaesed on 26 June, which classified Tesco unethical, which states that Tesco's comparison of prices was unethical. Interspar alleged the slogan in...

Read more

According to EU, the U.S. genetically modified corn is not harmfu

The European Union's Food Safety Agency (EFSA), reaffirmed that the genetically modified MON 810 corn, banned in a number of EU countries is not harmful to human, animal health and...

Read more

Carrefour expands in Romania

Due to the changing market circumstances, the French retail chain, Carrefour expands its network of supermarkets in Romania while reposes a few of its hypermarket plans. The Carrefour has slowed...

Read more

Dove Supreme Bársony Szépség Testápoló és Krémszappan

It provides the soft sensation of velour with its especially rich moisturising ingredients....

Read more

Dove Supreme Cream Oil Virágos Kényeztetés Krémtusfürdő

A rich mixture of cream and oil with a vibrant fragrance....

Read more

SIÓ fresh&fruit

The real thirst quencher for this summer, made from real fruits, without preservatives....

Read more

A VarioCooking Center® és Rational Self Cooking Center®

All conventional thermal apparatus can be replaced by two multifunctional units....

Read more

HARIBO Saure Pommes, HARIBO Grapefruit

Gums in fruity flavours, in a sour candy jacket....

Read more

Orbit Professional Mints erdei gyümölcs

A new, fruity flavour has been added to the popular Orbit Professional Mints product line....

Read more

Bonduelle olajbogyó fekete és zöld, magozott

Olives, a popular produce of Mediterranean lands are now inlcuded in the Bonduelle assortment....

Read more

Győri Édes keksz 100% természetes eredetű összetevőkkel

Győri Édes brand being re-launched in 2009 focusing on naturalness....

Read more

Haribo Saure Pommes, Haribo Grapefruit

Continuous communication throughout the year targeted at the children, young adult and primary shopper groups. TV campaign supplemented by an indoor campaign in April-May and continuous online presence. Agency: MC...

Read more

Milli Mia Piruet

Creating a spot to support the launch of a new product. Agency: BBDO Customer: FrieslandCampina Hungária Zrt. Product: Milli Mia Piruet Apperance: RTL Klub, Viasat3, Film+, Spektrum, AXN, Hallmark, storytv...

Read more

Mondi manufacturing its brand new bags in Békéscsaba

Mondi Consumer Flexibles opened its expanded production facility in Békéscsaba on 19. May. As a result of the expansion, production capacity has been doubled, with 2 500 square meters of...

Read more

What you need to know about Mondi

Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...

Read more

In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site

The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...

Read more

2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!

The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....

Read more

2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!

The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...

Read more

The trend is unconventionality

Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...

Read more

Crisis also an opportunity

A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...

Read more

Intense interest displayed towards Anuga

According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...

Read more

Changing supply and demand

Michael Gerling representing the German Food Retail Union, a founder of Anuga, pointed out a number of important trends. In his opinion, intensive concentration in the European retail sector is...

Read more

Eu’Vend Cologne: 300 exhibitors and 5,000 visitors expected

HUF 30 billion is spent by Hungarian consumers annually on food from vending machines and there are 35-40 000 machines in the country. The Eu’Vend exhibition is to be held...

Read more

IX. Univer Business Golf Championship

The Univer Business Golf Championship celebrated its 9th birthday this year on 6. June. The event was held in the Bük Radisson Hotel and Birdland Golf Club. The majority of...

Read more
Oldal