News and articles

Café Paradiso

Paradiso located in the side of Szabadság hill used to be one of the trendy places in the 80’s. There is no trace of minimal design. The atmosphere is rather...

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Multitude of juices

There is a world-wide shift in demand from carbonated soft drinks to mineral water, fruit juice and ice tea. One third of the total quantity of fruit juice consumed in...

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Great demand for regional data from Nielsen

Regional data about retail sales is becoming increasingly important. 80 per cent of Nielsen clients receive standard regional data about five major regions as a basic service. Demand for specialised...

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Milka Olympia Gold, Silver & Bronze 100 g

Milka has new limited edition flavours for this spring as well....

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In memoriam József Törley

Törley Pezsgőpincészet celebrated the 150th anniversary of the birth of its founder, József Törley on 9. January. The Hungarian Museum of Commerce and Catering has an exhibition about the history...

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Question:

How in your opinion is the role of TV and traditional media going to change in the next five years regarding FMCG companies? Which media channels would you recommend for...

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True innovation brings profit and distinction

Two-thirds of German households are open to buying new products for trial and 83 per cent of Nielsen clients in Germany list innovation among their top three priorities. Innovation is...

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Tapas Juan

Apart from functioning as a “showroom” for the Spanish delicacies distributed in Hungary by the owner, Tapas Juan also has a “bodega” style atmosphere and offers a sample of what...

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Agricultural price rises slowing down

The prices of agricultural products were 35.3 per cent up in November 2007, compared to the same month in 2006. The prices of plant products were up by 60.2 per...

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Joanna Blythmann: Shopped, the shocking power of Britain’s supermarkets

Joanna Blythmann is one of the best known English authors specialising in food. This book deals with the negative effects of the spreading of modern retail systems. However, she does...

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Disney

We have developed a range of popular Disney figures for this Easter as well: Disney Easter Bunny and Easter eggs....

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Promotions and efficiency

Promotional sales accounted for up to 40 per cent of overall sales in some of the largest categories last year. 82 per cent of Hungarian consumers are actively looking for...

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Environmental competition

Tetra Pak Magyarország and WWF Magyarország launched an environmental competition for primary schools in February with the aim of increasing awareness about environmental issues. The final with the best five...

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Answer:

At the moment, the FMCG sector does not seem to be too enthusiastic about changes in the media market, which means traditional media is still preferred. The FMCG sector is...

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Hungarians record holders in low cholesterol oil

According to an online survey by Nielsen, iodised salt is the most popular among functional food products intended to make us healthier, in Hungary. Reduced cholesterol cooking oil/margarine is in...

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Anytime

Quality at an affordable price seems to be the philosophy followed by the owners. Prices are reasonable and the menu is youthful and modern. Both traditional Hungarian dishes and modern...

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Good times in sight for the dairy business

The Agricultural Business Research institute (AKI) monitors trends in the world market of food. Data from the price information system (PÁÍR) of AKI and KSH can be useful for making...

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Code of Ethics staying in effect

According to a resolution by the Economic Competition Office (GVH), the provisions of the Code of Commercial Ethics relevant to relations between retailers and suppliers shall remain in effect till...

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Kinder Délice

No need to chill this chocolate sponge! Our target group consists of young, extrover­ted, open-minded adults with active social lives. Delice has a different target group from the other Kinder...

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Discord

Hungarian farmers with produce that is in high demand abroad had a very good year in 2007. Products were exported at higher prices than could have been achieved in Hungary,...

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Merci, Valentin

Storck celebrated Valentine’s day with consumers in stores and cinemas. A romantic comedy directed by Tamás Sas and sponsored by Merci started playing on 14. February. Storck also uses elegant,...

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To be portioned ham is getting more popular again

Retail sales of ham in terms of quantity dropped by 5 per cent last year. The 5 per cent increase in terms of value was the result of rising consumer...

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Health conquering shelves

Olive oil, sport and energy drinks, cereals and corn flakes are the most dynamically growing food categories, with annual expansion of 50 per cent. Healthy food has become one of...

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California Coffee

The majority of the target group for the dynamically growing coffee-shop chain (university students) is to be found in Budapest. This is why the location in Kálvin square is ideal....

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Growth accelerating this year

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, growth is expected to accelerate substantially in 2008, compared to the previous year. Both the external and internal balance...

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Handling parallel quantity units

The functionality of SAP CWM promises a perfect solution for handling products in parallel quantity units. This is part of the fully integrated IT solution developed for the food industry...

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Gyermelyi tészta

A film about the irresistible attraction to Gyer­melyi. The product is used as bait: the smart restaurant owner is eating Gyermelyi in the restaurant window… And success follows. Agency: Well...

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Successful campaign for collecting donations in Spar stores

One hundred and thirty tones of non perishable food has been collected nation-wide in Interspar, Kaiser’s and selected Spar stores by the Magyar Máltai Szeretetszolgálat between 14-19. December. This was...

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Another first place for Fausto

Fausto’s restaurant has finished in first place again at the competition organised by Dining Guide. The following restaurants have also reached the final: Arany Kaviár, Bock Bistro, Le Bourbon/Le Méridien...

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Reliable quality hams for Easter

It seems that the last Easter season has been a quite successful one for manufacturers of branded hams. The 2007 Easter campaign by the Association of the Meat Industry communicating...

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