News and articles
Thirty-three million HUF for Mátra region wine promotion
Date: 2009-08-31 00:01:00
Mátra Wine Region can spend 33 million HUF on wine marketing.A publication was made from the money won on contest, which presents Hungarian wines, winemakers, and food suited the best...
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Pepsi invests in Romania
Date: 2009-08-31 00:00:50
In September, PepsiAmericas will open a new factory in Romania with a 150 million USD investment. It will be Europe's largest such unit. The company started to bottle in Romania...
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Real supermarket chain will support schools after children hospitals
Date: 2009-08-31 00:00:30
Real support schools with a significant amount of money. In recent years, the chain sent donations to children hospitals, this year primary school classes can apply for a 15 million...
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The Minister would support irrigation with state involvement
Date: 2009-08-28 00:04:00
Irrigation is not possible without state involvement, stated Gráf József, Minister of Agriculture. Its lack, brings the domestic participants a disadvantage, compared to other countries in agriculture. While in the...
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Restaurants concentrated in Budapest
Date: 2009-08-28 00:03:58
Several years ago the concentration of the places of entertainment and restaurants had been started, in Budapest. The economic crisis has slowed down the tendency, but the planned investments suggest...
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Germans are optimistic, confidence in the euro area
Date: 2009-08-28 00:03:25
The GfK market research institute’s the value of the German consumer sentiment index in September increased to its 15-month peak. Conference Board's composite index for the euro area economy increased...
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Kopint-Tarki: this year, a significant decrease in agricultural production
Date: 2009-08-28 00:03:00
This year, 8-10 percent decline in agricultural production can be occured compared to last year – said Szabó Márton the lead researcher of Kopint-Tarki on a press conference. According to...
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Beekeepers closed a bad season because of weather
Date: 2009-08-28 00:02:00
This year, because of the extreme weather the producer price of honey has been increased. The beekeepers at the end of the season are less visited by the thieves, in...
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Germany has thrown back to second place due to the crisis
Date: 2009-08-28 00:01:10
In the first half of the year, China took the world's largest exporter title away from Germany. According to the datas of the World Trade Organization, China's sold 521.7 billion,...
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Törley group won two titles at the Champagne and Wine festival
Date: 2009-08-28 00:01:00
The raw Törley sparkling wine became the Champagne of the year, the St. Stephen's Crown Irsay Oliver was elected as the white wine of the year on the 20th Champagne...
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Hungarian cheese is being falsified
Date: 2009-08-28 00:00:55
It is estimated that only one third of the farmers offer their own product to customers. The others others trying to sell, unknown origin products. According to the farmers, many...
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High level recognition to the CEO of BUSZESZ
Date: 2009-08-28 00:00:30
According to the Communication of BUSZESZ Food Industrial Zrt., Dr. Zentai László the company's Chief Executive Officer awarded by the „Knight Cross the Hungarian Republic”. Dr. Zentai László has a...
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Two prestigious awards for Henkel
Date: 2009-08-27 08:00:00
Henkel’s 2008 annual report won the League of American Communications Professionals’ platinum prize in the household/personal category. At the Stevie International Business Awards their brand building educational film finished first....
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The 500th Coop store is on the network
Date: 2009-08-27 08:00:00
On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...
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The Hungarian wine drinker
Date: 2009-08-27 08:00:00
Wine is a traditional drink in Hungary. Nearly half of the population over the age of 18 drinks wine. 20 percent of our compatriots drink wine at least once a...
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HUNGAROPACK prizes
Date: 2009-08-27 08:00:00
Winners of the HUNGAROPACK prize Csabahús Kft. Csípős Csabai sütnivaló kolbász védőgázas fogyasztói csomagolása Dunapack Zrt. Nyíregyházi Hullámdobozgyár és Nestlé Hungária Kft. Nescafé 3 az 1-ben kínáló csomagolása Duropack-Starpack Kft....
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Cone-shaped pizza
Date: 2009-08-27 08:00:00
Pizza is undoubtedly one of the most successful fast food varieties, but in the to-go format it was prepared to no avail. In 2004, an Italian company launched Konopizza –...
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Reputation of sponsorship and word of mouth propaganda improved significantly
Date: 2009-08-27 08:00:00
In April Nielsen published the results of a 50-country survey among Internet users on their trust in advertisements. In Europe consumers trust television adverts the most and newspapers ads come...
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”Thank you, Mr Ránky!”
Date: 2009-08-27 08:00:00
After more than 40 successful years in foreign and domestic trade, László Ránky, managing director of SCA Hygiene Products, the world citizen of the FMCG sector retires. Former sales director...
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Hunting for Voga with La Festa
Date: 2009-08-27 08:00:00
The great hunt for radio presenter Voga and the competition are over. La Festa’s hostesses travelled round the country promoting their cappuccino, 3in1 and hot chocolate....
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Pricer shelf labels gain ground
Date: 2009-08-27 08:00:00
Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....
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Price continues to dominate
Date: 2009-08-27 08:00:00
As discounts, especially Aldi and Lidl are strengthening, more people become acquainted with New World wines in the HUF 600-800 price category. In the medium term, these will be competitors...
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On the right way on a bumpy road
Date: 2009-08-27 08:00:00
Hungary’s product charge system has been trying to enforce the responsibility of producers for 15 years. A comparison with the systems of other EU member states would be obvious, but...
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Deli counters competing
Date: 2009-08-27 08:00:00
PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...
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TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope
Date: 2009-08-27 08:00:00
A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...
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Dreher surveyed consumers of alcoholic drinks
Date: 2009-08-27 08:00:00
Nearly 5,000 adults filled-in Dreher’s on-line questionnaire at www.alkohol.info.hu, as part of the company’s Responsible Drinking Programme. 78 percent judged drunk driving the biggest problem, 70 percent marked violence and...
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New brand manager in the Bonbonetti team
Date: 2009-08-27 08:00:00
From 1 July 2009, Lilla Nádaskay Soósné is the new brand manager of the tibi chocolate brand. She is in charge of the brand strategy of tibi....
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Flying their own flags, Part 2
Date: 2009-08-27 08:00:00
Wine is not a characteristic element in the system of private label products, but Tesco pays special attention to shaping this product selection. The chain’s Hungarian experts select Hungarian private...
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Stable companies strengthen further on the promotional gift market
Date: 2009-08-27 08:00:00
When the crisis hit us, some predicted the collapse of the advertising market, saying that it would be the first sector where companies would start to economise. Others expected an...
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