News and articles

Thirty-three million HUF for Mátra region wine promotion

Mátra Wine Region can spend 33 million HUF on wine marketing.A publication was made from the money won on contest, which presents Hungarian wines, winemakers, and food suited the best...

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Pepsi invests in Romania

In September, PepsiAmericas will open a new factory in Romania with a 150 million USD investment. It will be Europe's largest such unit. The company started to bottle in Romania...

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Real supermarket chain will support schools after children hospitals

Real support schools with a significant amount of money. In recent years, the chain sent donations to children hospitals, this year primary school classes can apply for a 15 million...

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The Minister would support irrigation with state involvement

Irrigation is not possible without state involvement, stated Gráf József, Minister of Agriculture. Its lack, brings the domestic participants a disadvantage, compared to other countries in agriculture. While in the...

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Restaurants concentrated in Budapest

Several years ago the concentration of the places of entertainment and restaurants had been started, in Budapest. The economic crisis has slowed down the tendency, but the planned investments suggest...

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Germans are optimistic, confidence in the euro area

The GfK market research institute’s the value of the German consumer sentiment index in September increased to its 15-month peak. Conference Board's composite index for the euro area economy increased...

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Kopint-Tarki: this year, a significant decrease in agricultural production

This year, 8-10 percent decline in agricultural production can be occured compared to last year – said Szabó Márton the lead researcher of Kopint-Tarki on a press conference. According to...

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Beekeepers closed a bad season because of weather

This year, because of the extreme weather the producer price of honey has been increased. The beekeepers at the end of the season are less visited by the thieves, in...

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Germany has thrown back to second place due to the crisis

In the first half of the year, China took the world's largest exporter title away from Germany. According to the datas of the World Trade Organization, China's sold 521.7 billion,...

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Törley group won two titles at the Champagne and Wine festival

The raw Törley sparkling wine became the Champagne of the year, the St. Stephen's Crown Irsay Oliver was elected as the white wine of the year on the 20th Champagne...

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Hungarian cheese is being falsified

It is estimated that only one third of the farmers offer their own product to customers. The others others trying to sell, unknown origin products. According to the farmers, many...

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High level recognition to the CEO of BUSZESZ

According to the Communication of BUSZESZ Food Industrial Zrt., Dr. Zentai László the company's Chief Executive Officer awarded by the „Knight Cross the Hungarian Republic”. Dr. Zentai László has a...

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Two prestigious awards for Henkel

Henkel’s 2008 annual report won the League of American Communications Professionals’ platinum prize in the household/personal category. At the Stevie International Business Awards their brand building educational film finished first....

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The 500th Coop store is on the network

On 9 July, the new Karcag store of Co-op Star Zrt. was connected to the integrated IT network of the retail chain. CEO László Murányi revealed that HUF 4 billion...

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The Hungarian wine drinker

Wine is a traditional drink in Hungary. Nearly half of the population over the age of 18 drinks wine. 20 percent of our compatriots drink wine at least once a...

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HUNGAROPACK prizes

Winners of the HUNGAROPACK prize Csabahús Kft. Csípős Csabai sütnivaló kolbász védőgázas fogyasztói csomagolása Dunapack Zrt. Nyíregyházi Hullámdobozgyár és Nestlé Hungária Kft. Nescafé 3 az 1-ben kínáló csomagolása Duropack-Starpack Kft....

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Cone-shaped pizza

Pizza is undoubtedly one of the most successful fast food varieties, but in the to-go format it was prepared to no avail. In 2004, an Italian company launched Konopizza –...

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Reputation of sponsorship and word of mouth propaganda improved significantly

In April Nielsen published the results of a 50-country survey among Internet users on their trust in advertisements. In Europe consumers trust television adverts the most and newspapers ads come...

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”Thank you, Mr Ránky!”

After more than 40 successful years in foreign and domestic trade, László Ránky, managing director of SCA Hygiene Products, the world citizen of the FMCG sector retires. Former sales director...

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Hunting for Voga with La Festa

The great hunt for radio presenter Voga and the competition are over. La Festa’s hostesses travelled round the country promoting their cappuccino, 3in1 and hot chocolate....

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Pricer shelf labels gain ground

Pricer offers the biggest installed base of electronic shelf label systems in Western Europe. In Hungary Praktiker, CBA and a multinational retail chain are testing the e-label....

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Price continues to dominate

As discounts, especially Aldi and Lidl are strengthening, more people become acquainted with New World wines in the HUF 600-800 price category. In the medium term, these will be competitors...

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On the right way on a bumpy road

Hungary’s product charge system has been trying to enforce the responsibility of producers for 15 years. A comparison with the systems of other EU member states would be obvious, but...

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Macho can

Those who believe weather-beaten skin and the sent of whiskey make them appear manly do not have to drink and smoke in a bar until the small hours: the new...

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Deli counters competing

PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...

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TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope

A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...

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Dreher surveyed consumers of alcoholic drinks

Nearly 5,000 adults filled-in Dreher’s on-line questionnaire at www.alkohol.info.hu, as part of the company’s Responsible Drinking Programme. 78 percent judged drunk driving the biggest problem, 70 percent marked violence and...

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New brand manager in the Bonbonetti team

From 1 July 2009, Lilla Nádaskay Soósné is the new brand manager of the tibi chocolate brand. She is in charge of the brand strategy of tibi....

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Flying their own flags, Part 2

Wine is not a characteristic element in the system of private label products, but Tesco pays special attention to shaping this product selection. The chain’s Hungarian experts select Hungarian private...

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Stable companies strengthen further on the promotional gift market

When the crisis hit us, some predicted the collapse of the advertising market, saying that it would be the first sector where companies would start to economise. Others expected an...

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