News and articles
Café Rossi
Date: 2008-02-29 08:00:00
The recently opened Café Rossi has become a real pearl of Erzsébet tér. The interior dedicated to coffee is warm and friendly. The local time of Sumatra, Ethiopia and Guatemala...
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Which way, USA?
Date: 2008-02-29 08:00:00
The National Restaurant Association conducts a survey each year in the USA to identify new trends are in the business. At the end of 2007, they interviewed 1,100 chefs about...
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Coop is the franchise system of the year
Date: 2008-02-29 08:00:00
Co-op Hungary Zrt. has been awarded the title “Franchise System of the Year 2007” by the Hungraian Franchise Association. We asked László Murányi, CEO of Co-op Hungary Zrt. about the...
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New managing director for Danone from America
Date: 2008-02-29 08:00:00
Andreas Ostermayr (38) was appointed the new managing director of Danone Tejtermék Gyártó és Forgalmazó Kft. on 11. February. He had begun his career with Unilever, later joining the German...
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Body care for older generations
Date: 2008-02-29 08:00:00
As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...
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Natural brunette is in, but blonde is still popular
Date: 2008-02-29 08:00:00
The segment of hair dyes has been expanding for years. Natural colours are the present trend. Marketing budgets of sufficient size play an important role in the present expansion. Competition...
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Pálinka Bistro
Date: 2008-02-29 08:00:00
This café-restaurant opened on the day of last year’s Budapest Palinka Festival in Nádor utca is dedicated to the unique mission of promoting palinka. Eighty quality palinkas from the ten...
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Profit below freezing
Date: 2008-02-29 08:00:00
– As a result of technological development, food and material which had previously been damaged by freezing are now available in perfect quality. Frozen products are beginning to replace canned...
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Ten per cent plus within a year
Date: 2008-02-29 08:00:00
Mystery Shopping is the most effective method of surveying customer satisfaction. The practice of test shopping has been in use for a long time in Western Europe, but it is...
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Pineapple from orange
Date: 2008-02-29 08:00:00
The Winter Fruit Carneval is to be held for the first time between 27. January and 10. February in the Europark mall. Gigantic sculptures made from tropical fruits will be...
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The life over 50
Date: 2008-02-29 08:00:00
According to Csaba Iglódi, head of the communication agency NetAktív, many start a new life over 50 with different ideas and expectations than had been common in the past. An...
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Dynamic expansion in the market of electric toothbrushes
Date: 2008-02-29 08:00:00
Retail sales of toothpaste show stagnation, though sales grew by 5 per cent in terms of value last year and approached HUF 10 billion.. The sales of toothbrushes declined somewhat...
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The brand image of IGLO and its assortment have both been completely updated for 2008
Date: 2008-02-29 08:00:00
The IGLO logo and the packaging of all products has been replaced with a new design. The re-introduction is supported by a massive media campaign. The assortment has been doubled....
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Good old regions…
Date: 2008-02-29 08:00:00
Retail audits had been and still are essential tools for measuring distribution and evaluating OSS figures. Large sales organisations can obtain an increasing amount of information from their sales networks...
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Dove Go Fresh
Date: 2008-02-29 08:00:00
New fragrance versions intended for the 20-29 age group will be available after the introduction of the Dove Go Fresh product line....
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Meeting of a generation: Active 50+ Prestige exhibition
Date: 2008-02-29 08:00:00
This exhibition will be held for the first time in Hungary between 22-25 May in the SYMA events centre. 100-120 exhibitors and several tens of thousands of visitors are expected...
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Nice combinations by toothpaste brands
Date: 2008-02-29 08:00:00
The majority of the Hungarian population consumes only three tubes of toothpaste and a single toothbrush per year. The overall size of the market hardly shows any change. According to...
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Café Paradiso
Date: 2008-02-29 08:00:00
Paradiso located in the side of Szabadság hill used to be one of the trendy places in the 80’s. There is no trace of minimal design. The atmosphere is rather...
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Multitude of juices
Date: 2008-02-29 08:00:00
There is a world-wide shift in demand from carbonated soft drinks to mineral water, fruit juice and ice tea. One third of the total quantity of fruit juice consumed in...
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Great demand for regional data from Nielsen
Date: 2008-02-29 08:00:00
Regional data about retail sales is becoming increasingly important. 80 per cent of Nielsen clients receive standard regional data about five major regions as a basic service. Demand for specialised...
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Milka Olympia Gold, Silver & Bronze 100 g
Date: 2008-02-29 08:00:00
Milka has new limited edition flavours for this spring as well....
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In memoriam József Törley
Date: 2008-02-29 08:00:00
Törley Pezsgőpincészet celebrated the 150th anniversary of the birth of its founder, József Törley on 9. January. The Hungarian Museum of Commerce and Catering has an exhibition about the history...
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True innovation brings profit and distinction
Date: 2008-02-29 08:00:00
Two-thirds of German households are open to buying new products for trial and 83 per cent of Nielsen clients in Germany list innovation among their top three priorities. Innovation is...
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Tapas Juan
Date: 2008-02-29 08:00:00
Apart from functioning as a “showroom” for the Spanish delicacies distributed in Hungary by the owner, Tapas Juan also has a “bodega” style atmosphere and offers a sample of what...
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Agricultural price rises slowing down
Date: 2008-02-29 08:00:00
The prices of agricultural products were 35.3 per cent up in November 2007, compared to the same month in 2006. The prices of plant products were up by 60.2 per...
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