News and articles

Spectacular growth at Czech brewery Staropramen

Czech brewery Pivovary Staropramen sold a record 3.24 million hectolitres of beer in 2007, up 5.9 percent from 2006. The figure does not include production of beer under licence abroad....

Read more

German retail chain REWE Group will take over Plus Discount in the Czech Republic

If anti-trust office UOHS okays the acquisition, the number of Czech outlets belonging to the REWE Group will be raised to some 500 and their annual turnover should move around...

Read more

The economic confidence in the euro zone sank to a two-year low

The economic sentiment indicator in the euro zone, which has been on a downward path since mid-2007, stood at 100.1 in February, down by 1.6 points from that in January....

Read more

Hungary's industrial PPI accelerates to 3% m/m, 4.3% yr/yr in Jan

Hungary's industrial producer price inflation ticked up to 3.0% month on month in January from 0.4% in Dec 2007, and rose 4.3% year on year against an 1.6% growth in...

Read more

(HU) A vevők szívesen elcsábulnak

...

Read more

Sales and profit increased at InBev in 2007

InBev NV, the world's largest brewer, said fourth-quarter profit more than doubled on gains from selling real estate and tripled its dividend.   Net income rose to 2.2 billion euros...

Read more

Coffee prises on 10 years top

Prises must be grow in Hungary too, Sara Lee started to increase in February, Tchibo only in summer. According to ACNielsen last year 26.7 million kilos coffee was sold in...

Read more

From June only from Hungarian Fruits and only in Hungary can make Palinka

The Hungarian Parliament talk about Palinka Regulation in March. According to the new laws proceed can be started against who abuses with the Hungaricum's name.  The new regulation – starts...

Read more

No tumult at cash desks

According to communique of Hungarian Trade Association customers and cashiers succesful resolved the first day of roundings. Gyorgy Vamos, president of the assotiation said, no fights, loud bickerings destroyed the...

Read more

Britain preffers not the complete ban

Shops could be forced by law to charge for handing out plastic bags unless they agree to impose the fees voluntarily, the Prime Minister Gordon Brown warned in a hard-hitting...

Read more

Administration of liquidation started at one of M.E.G.A Trade Companies

The company group's Dis Kereskedelemi Kft. was famous after relabeling action in 2006. As known at company's plant in Budaors more thousands kilos of food was relabeld in 2006. When...

Read more

Economic growth in Hungary only in H2

According to a GKI 's forecast elaborated in co-operation with Erste Bank Hungary's economy will eventually get out of the slump it fell into in 2007. Following a huge downturn...

Read more

News

Nestlé investing EUR 25 million in new generation baby food plant . During the revolutionary, new process, materials for NaturNes developed for babies older than four months are cooked separately...

Read more

Meeting of a generation: Active 50+ Prestige exhibition

This exhibition will be held for the first time in Hungary between 22-25 May in the SYMA events centre. 100-120 exhibitors and several tens of thousands of visitors are expected...

Read more

Nice combinations by toothpaste brands

The majority of the Hungarian population consumes only three tubes of toothpaste and a single toothbrush per year. The overall size of the market hardly shows any change. According to...

Read more

Café Paradiso

Paradiso located in the side of Szabadság hill used to be one of the trendy places in the 80’s. There is no trace of minimal design. The atmosphere is rather...

Read more

Multitude of juices

There is a world-wide shift in demand from carbonated soft drinks to mineral water, fruit juice and ice tea. One third of the total quantity of fruit juice consumed in...

Read more

Great demand for regional data from Nielsen

Regional data about retail sales is becoming increasingly important. 80 per cent of Nielsen clients receive standard regional data about five major regions as a basic service. Demand for specialised...

Read more

Milka Olympia Gold, Silver & Bronze 100 g

Milka has new limited edition flavours for this spring as well....

Read more

In memoriam József Törley

Törley Pezsgőpincészet celebrated the 150th anniversary of the birth of its founder, József Törley on 9. January. The Hungarian Museum of Commerce and Catering has an exhibition about the history...

Read more

Question:

How in your opinion is the role of TV and traditional media going to change in the next five years regarding FMCG companies? Which media channels would you recommend for...

Read more

True innovation brings profit and distinction

Two-thirds of German households are open to buying new products for trial and 83 per cent of Nielsen clients in Germany list innovation among their top three priorities. Innovation is...

Read more

Tapas Juan

Apart from functioning as a “showroom” for the Spanish delicacies distributed in Hungary by the owner, Tapas Juan also has a “bodega” style atmosphere and offers a sample of what...

Read more

Agricultural price rises slowing down

The prices of agricultural products were 35.3 per cent up in November 2007, compared to the same month in 2006. The prices of plant products were up by 60.2 per...

Read more

Joanna Blythmann: Shopped, the shocking power of Britain’s supermarkets

Joanna Blythmann is one of the best known English authors specialising in food. This book deals with the negative effects of the spreading of modern retail systems. However, she does...

Read more

Disney

We have developed a range of popular Disney figures for this Easter as well: Disney Easter Bunny and Easter eggs....

Read more

Promotions and efficiency

Promotional sales accounted for up to 40 per cent of overall sales in some of the largest categories last year. 82 per cent of Hungarian consumers are actively looking for...

Read more

Environmental competition

Tetra Pak Magyarország and WWF Magyarország launched an environmental competition for primary schools in February with the aim of increasing awareness about environmental issues. The final with the best five...

Read more

Answer:

At the moment, the FMCG sector does not seem to be too enthusiastic about changes in the media market, which means traditional media is still preferred. The FMCG sector is...

Read more
Oldal