News and articles
Weakening price-decrease in the agricultural sector
Date: 2009-09-27 08:00:00
Producer price level of agricultural products in June 2009 fell by 13 percent, compared to the same period in 2008. According to KSH, crop products were down by 17.5 percent,...
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Logistics development at Szentkirályi
Date: 2009-09-27 08:00:00
In the first six months of 2009, Szentkirályi Ásványvíz Kft. realised a 6-percent sales growth. Operative CEO István Matus said that they would probably realise the planned 9-percent sales growth...
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Plus stores have disappeared
Date: 2009-09-27 08:00:00
On 27 August, the country’s last Plus discount store in Kecskemét reopened as a SPAR supermarket. SPAR re-designed 174 former Plus stores and increased the number of items from 1,500...
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Dishwashing liquids and hair dyes increased the most
Date: 2009-09-27 08:00:00
According to Nielsen, household chemical and cosmetics retail sales grew by 3 percent, approaching an annual HUF 300 billion in July 2008-July 2009, compared to the same period a year...
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Franchise news
Date: 2009-09-27 08:00:00
Repositioned fast food restaurant As part of a gradual image makeover by McDonald’s in Europe, Hungarian franchise partners of the company have also been rebuilding and redesigning more often recently....
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They demonstrate green
Date: 2009-09-27 08:00:00
Multinational companies that work with the best marketing experts and the most creative advertising agencies usually build long-term communication strategies. For instance, McDonald’s thrives to prove that the food they...
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Consumer confidence on the increase, moderate optimism
Date: 2009-09-27 08:00:00
We have experienced an unparalleled economic crisis and the consequences have been difficult to predict. The Consumer Confidence Index makes it possible to forecast probable trends. FMCG retail data in...
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Gianni is the new face of Lidl
Date: 2009-09-27 08:00:00
Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...
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Gummy candies added to the nimm2 product group
Date: 2009-09-27 08:00:00
Storck Hungária Kft. introduces nimm2 Smilegummi to the Hungarian market. Smilegummi is made using real fruit juice and contains added vitamins. Three versions are available: classic fruit-flavoured, milder yoghurty and...
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Specialised products successful among detergents
Date: 2009-09-27 08:00:00
Those who buy detergents make a strong distinction between cheap and expensive products. Those who look for premium quality buy Ariel and Persil. In the medium price category, we find...
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From us, for you!
Date: 2009-09-27 08:00:00
Though it might seem somewhat strange in times of recession, American restaurant chains employing well trained marketing professional have not only cut their prices but also offer a great diversity...
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Inhaled chocolate
Date: 2009-09-27 08:00:00
Chocolate lovers will not be amused by the new French craze, Le Whif. You probably have to be more than a gourmet to enjoy inhaling chocolate instead of letting it...
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Foreign markets – Spain: Supermarkets dominate, discounts gaining ground
Date: 2009-09-27 08:00:00
Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...
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Lidl speaks
Date: 2009-09-27 08:00:00
We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...
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McDonald’s at one hundred
Date: 2009-09-27 08:00:00
On 28 August, Hungary’s 100th McDonald’s restaurant opens in Győr. Hungary’s largest fast food chain invested HUF 700 million, rebuilding even the nearby public road intersection. On the big day,...
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Germany-Hungary: we take the lead once again
Date: 2009-09-27 08:00:00
At the Grüne Woche trade fair in January 2010, Germany will honour us with the „Partner Country” status, which is a great challenge and a task we have to prepare...
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New products from the Clorox brand
Date: 2009-09-27 08:00:00
Clorox is a well known brand, present on the Hungarian market for more than 10 years as one of the key players in the chemicals category. Besides providing constant high...
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Self-promotion – in a short text message
Date: 2009-09-27 08:00:00
Follow us now on Twitter! – we can read in numerous American and Western European magazines and on the websites of shops, businesses, restaurants and bars. What is this new,...
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Facing the challenge in New York – part 2
Date: 2009-09-27 08:00:00
From July Roland Oláh, formerly the chef of Café Erte, tries his luck in the USA. He regularly reports to our magazine: “I have started my interim career in the...
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Private labels: two-digit growth
Date: 2009-09-27 08:00:00
According to the Nielsen Retail Index, private label food product sales were up by 14 percent in the first half of the year, while household chemicals and cosmetics improved by...
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Food category, gold medal: Unilever
Date: 2009-09-27 08:00:00
Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...
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More than 20 Hungarian exhibitors to participate in ProWein
Date: 2009-09-27 08:00:00
More than 20 Hungarian exhibitors are expected to participate in next year’s ProWein in Düsseldorf. On 21-23 March 2010, Europe’s leading wine fair will host approximately 3,000 exhibitors in the...
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Virtual Hungary at the Green Week in Berlin
Date: 2009-09-27 08:00:00
Next year, Hungary will be present in a partner country status at one of the most prestigious international food trade fairs, Berlin’s Grüne Woche. Hungary’s participation will be financed and...
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Demand shifts towards general purpose cleaners
Date: 2009-09-27 08:00:00
Consumer habits are changing in the product categories related to cleaning. Households buy less cleaners and cleaning utensils. Only innovative, environmentally friendly solutions and private labels achieved growth. – The...
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School cafeteria
Date: 2009-09-27 08:00:00
In the United Kingdom, school cafeterias are on the frontline of fighting obesity. Parents often complain that are not informed about lunch menus. From September, Somerset County Council will use...
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Visible monitoring – without extra costs
Date: 2009-09-27 08:00:00
Fino-Food Kft. uses CSB-System’s industry-specific software to control its business processes. The company’s manufacturing traditions go back as far as 120 years. In 1889, Antal Strausz started manufacturing cheese and...
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The business potential of co-operation
Date: 2009-09-27 08:00:00
Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...
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Beverage category, gold medal: Great Soproni NumberShow
Date: 2009-09-27 08:00:00
“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...
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