News and articles
Univer’s triumphant ‘Kitchen Virtuosos’ prize game
Date: 2010-03-22 08:00:00
The main prize of the game was drawn on 15 January 2010, in the presence of a notary: Róbert Beke from Besenyőtelek won the HUF 1,000,000 dream kitchen. Participants had...
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400-million donation from Tesco
Date: 2010-03-22 08:00:00
Tesco donated eleven truckloads of clothes and other products to the Hungarian Food Bank Association at the end of February in Budapest. The association, together with the Hungarian Red Cross,...
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What can we learn from each other?
Date: 2010-03-22 08:00:00
Trade Marketing Club and POPAI Hungary organised their ‘Trade Marketing, My Love’ conference on 23 February at FOODAPEST. This time participants tried to find out what can Hungarian and foreign...
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It is fun to learn with children’s brands
Date: 2010-03-22 08:00:00
These days one of the biggest challenges for parents is to guarantee a healthy way of living to their children. Children’s brands are increasingly participating in teaching how to lead...
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The delicacy of the slightly rich
Date: 2010-03-22 08:00:00
Pressed caviar made from sturgeon roe belongs to the ‘cheap’ category, probably because damaged eggs can also be used. Now American top restaurants start to discover pressed caviar: sturgeon roe...
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More foreign tourists visited our western border region last year
Date: 2010-03-22 08:00:00
The latest data by KSH informs that in the Western Transdanubia region foreign guests spent 1 percent more nights at commercial places of accommodation in January-December 2009 than a year...
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Gösser Alkoholfreies Naturbier – Alkoholmentes világos sör
Date: 2010-03-22 08:00:00
The new non-alcoholic beer from Gösser is natural, easy to consume and leaves no aftertaste....
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Defibrillator in the kayak-canoe boathouse
Date: 2010-03-22 08:00:00
Henkel Magyarország Kft. purchased two defibrillators: one for Lágymányosi Spari Kayak-Canoe Club and the other for the company headquarters in Dávid Ferenc Street. Managing director Dieter Knoll and Gyula Molnár,...
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Gold medal of honour for Borsodi Sörgyár Zrt.
Date: 2010-03-22 08:00:00
Early March the Hungarian Football Association awarded Borsodi Brewery with a Gold Medal of Honour for their support of the professional league, the national team and the U-21 national team....
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Ms Trade Marketing and the Team of the Year 2009 award
Date: 2010-03-22 08:00:00
The ‘Trade Marketing Team 2009’ award went to the Coca-Cola Trade Channel team, while Andrea Gémes of Storck Hungária became ‘Ms. Trade Marketing 2009’. Trade marketing managers of Unilever, Friesland...
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Versions on milk
Date: 2010-03-22 08:00:00
Despite milk and dairy products being a cornerstone of our diet, many consumers go without it because of health reasons or a conviction. Lactose-free dairy products and milk substitute drinks...
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This is how they see it
Date: 2010-03-22 08:00:00
The National Restaurant Association of the United States annually surveys two thousand chefs on what is hot and what is not in the world of restaurants. Below you find the...
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Industrial production is expanding
Date: 2010-03-22 08:00:00
In November 2009, industrial production fell by 6.8 percent compared to the same period a year earlier, but in December KSH measured a 1-percent growth. The quick report reveals that...
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Dove Visible Care Renewing Krémtusfürdő, Dove Visible Care Brightening Krémtusfürdő, Dove Visible Care Softening Krémtusfürdő
Date: 2010-03-22 08:00:00
Dove Visible Care product family helps to improve the condition of the skin with its unique Nutrium Moisture formula....
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This year’s FOODAPEST was both spectacular and professional
Date: 2010-03-22 08:00:00
FOODAPEST trade exhibition was held on 21-24 February, together with the UKBA confectionery and bakery trade fair. Trade magazin was present as the official journal and as the organiser of...
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Great music in Fressnapf stores
Date: 2010-03-22 08:00:00
Europe’s No.1 pet food and accessories chain commissioned Mood Media with establishing an in-store radio and scent marketing service. Fressnapf realised the importance of conscious audio communication and the importance...
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Paprika Gourmet is looking for franchise partners
Date: 2010-03-22 08:00:00
Paprika Gourmet, a Hungarian deli store chain opened its first unit in Barcelona. Owner Veronika Fazekas told our magazine that the first two weeks proved there is great interest for...
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The law regulating the relationship of suppliers and retailers took off well
Date: 2010-03-22 08:00:00
Márkaklub had a special meeting at FOODAPEST: on 1 January, the Act on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into...
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Organic eating: the key to the future or passing fad?
Date: 2010-03-22 08:00:00
Why is the proportion of organic products rising rapidly abroad, while in Hungary it remains the same? Is it because they are too expensive? Is society still unwilling to trust...
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The price of flavours
Date: 2010-03-22 08:00:00
In the gastronomy of the modern world, sous vide is in the same situation everywhere: some adore it, while others do not want to use this method. This cooking method...
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Food import went downhill
Date: 2010-03-22 08:00:00
KSH registered a moderate increase in turnover in its latest report: in November 2009 export grew by 3 percent and import augmented by 1 percent, if we compare it with...
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Signal Anti-Age fogkrém
Date: 2010-03-22 08:00:00
The latest innovation by the researchers of Signal is Anti-Age toothpaste, which helps to fight the signs of aging and to preserve a youthful, healthy smile....
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Ham producers communicate via packaging and schedule price promotions
Date: 2010-03-22 08:00:00
Last year the contracting ham market experienced positive trends in the Easter period, however, the biggest winners were cheap import products and private labels. Strong domestic brands manage to hold...
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SNICKERS® Team finished fourth at the 2010 Budapest-Bamako
Date: 2010-03-22 08:00:00
Members of the team, Kálmán Lukács Tóth and Norbert Lehotzky competed well and the charity truck managed to deliver the donations offered by Mars Magyarország to Mauritania and Mali. The...
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Top 10 chemical categories in drugstores
Date: 2010-03-22 08:00:00
Nielsen measures the retail turnover of 60 household chemicals and cosmetics. In the following table, you can find the share of the drugstore channel in the turnover of the ten...
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Ham sales remained stable at Easter
Date: 2010-03-22 08:00:00
Consumers stick to their good old Easter ham: value sales were up by 5 percent, while volume sales grew by 1 percent in last March-April. 21 percent (3,000 tons) of...
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An opportunity for a breakthrough: kosher food products
Date: 2010-03-22 08:00:00
Hungary is a small country, therefore we only have a chance on the world market of food if we find a market niche. One possible segment for a breakthrough is...
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Wine samples
Date: 2010-03-22 08:00:00
There is a new term used in marketing: tryvertising (try + advertising), which stands for ‘get to know the product by trying it’. The term may be new but the...
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Annual inflation mitigated by food prices
Date: 2010-03-22 08:00:00
This January the monthly average consumer price increase was 1.4 percent, but compared with January 2009 prices were up by 6.4 percent. In comparison to December 2009, food prices grew...
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Carte d’Or Gerbeaud Muffin jégkrém
Date: 2010-03-22 08:00:00
New Carte d’Or Muffin is the ice cream version of the cake that is increasingly popular in Hungary....
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