News and articles
Top 10 chemical categories in drugstores
Date: 2010-03-22 08:00:00
Nielsen measures the retail turnover of 60 household chemicals and cosmetics. In the following table, you can find the share of the drugstore channel in the turnover of the ten...
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Ham sales remained stable at Easter
Date: 2010-03-22 08:00:00
Consumers stick to their good old Easter ham: value sales were up by 5 percent, while volume sales grew by 1 percent in last March-April. 21 percent (3,000 tons) of...
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An opportunity for a breakthrough: kosher food products
Date: 2010-03-22 08:00:00
Hungary is a small country, therefore we only have a chance on the world market of food if we find a market niche. One possible segment for a breakthrough is...
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Wine samples
Date: 2010-03-22 08:00:00
There is a new term used in marketing: tryvertising (try + advertising), which stands for ‘get to know the product by trying it’. The term may be new but the...
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Annual inflation mitigated by food prices
Date: 2010-03-22 08:00:00
This January the monthly average consumer price increase was 1.4 percent, but compared with January 2009 prices were up by 6.4 percent. In comparison to December 2009, food prices grew...
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Carte d’Or Gerbeaud Muffin jégkrém
Date: 2010-03-22 08:00:00
New Carte d’Or Muffin is the ice cream version of the cake that is increasingly popular in Hungary....
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Environmental, economic and moral issues in Berlin
Date: 2010-03-22 08:00:00
Besides the 400,000 visitors and 12,000 exhibitors, there was another record for the 75th Grüne Woche: agricultural politics was more important than ever before. The ministers of agriculture from 46...
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A real treat from Milli Mia Piruet
Date: 2010-03-22 08:00:00
The new year brought something new at Milli Mia: from January the Milli Mia Piruet cream pudding is also available in cappuccino flavour. Cappuccino-cocoa Piruet will also appear in shops...
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Unilever gathers speed
Date: 2010-03-22 08:00:00
On 4 February, Unilever published its annual global results and the report on the last quarter of 2009. Last year the company’s turnover improved by 3.5 percent, equalling a 2.3-percent...
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Less machine ham but more cooked-smoked ham sold in the first 11 months of 2009
Date: 2010-03-22 08:00:00
According to GfK Hungária’s Consumer Scan survey, consumers bought 2 percent more cooked-smoked ham (not home-made), but 6 percent less machine ham in January-November 2009 than a year earlier. In...
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They are experienced now
Date: 2010-03-22 08:00:00
This year brought the fifth Greedy Thursday and according to Magyar Turizmus Zrt.’s data more than 1,300 restaurants participated. It became evident that lower prices attract more customers to restaurants....
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Facing the challenge in New York – part 6
Date: 2010-03-22 08:00:00
From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘I thought I would not have to work...
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Supermarkets dominate in Bulgaria
Date: 2010-03-22 08:00:00
Nielsen’s ShopperTrends revealed last year that sales in almost each category were the highest in supermarkets. Hypermarkets replaced traditional shops as the second most important channel. Researchers interviewed the main...
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Organic food products cope with the crisis rather well
Date: 2010-03-22 08:00:00
Market researchers say that in most countries the crisis did not decrease the demand for organic products. However, Hungarian retailers say the growth has stopped. In Europe’s leading ‘organic states’...
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New meat sales director at Kométa
Date: 2010-03-22 08:00:00
From 1 January 2010, András Lengyel is the new sales director of KOMÉTA ’99 Zrt.’s meat branch. András Lengyel (40) started his career at Unilever Magyarország Kft. in 1994 and...
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Non-food categories perform well at Henkel
Date: 2010-03-22 08:00:00
Henkel group’s washing-household cleaner and cosmetics branches did well last year: the former expanded by 2.9 percent, while the latter realised a 3.5-percent growth. Due to the economic crisis, the...
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Energy drinks kept flying high last year
Date: 2010-03-22 08:00:00
While value sales of the 90 food categories measured by Nielsen grew by 2 percent on average, energy drinks skyrocketed with 18 percent in December 2008-November 2009. The annual market...
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Educational macro analysis
Date: 2010-03-22 08:00:00
László Sólyom’s Wise Men’s Board and its team of experts recently published its book ‘Szárny és Teher’, which places great emphasis on improving the level of education in Hungary. Representatives...
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Retail still flying low
Date: 2010-03-22 08:00:00
Retail sales continued to decline in November, according to KSH’s quick report. Volume sales of retail stores were down by 5 percent in the first eleven months of 2009 and...
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Popai Hungary
Date: 2010-03-22 08:00:00
Enter the competition 11 February-7 May 2010 is the period assigned to enter the POPAI Awards UK&Ireland competition, in 18 categories. Results will be announced in July. GlobalShop 2010 On...
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Schwarzkopf Essential Color tartós krémhajfesték
Date: 2010-03-22 08:00:00
Cindy Crawford reveals the secret of her beautiful hair colour: Essential Color, the first permanent colour from Schwarzkopf which contains natural ingredients and no ammonia. White tea and lychee extracts...
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Young chef on the top
Date: 2010-03-22 08:00:00
Tamás Széll (27), the winner of Tradition and Evolution 2010 is the sous-chef of Onyx restaurant. Q: Are you the best Hungarian chef in the 30-35 age group? A: No....
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RAUCH opted for new agency
Date: 2010-03-22 08:00:00
RAUCH Hungária Kft. chose a new creative agency: Grey Advertising won the two-round invitational tender. Grey Budapest prepares and manages RAUCH’s complete ATL and BTL activities from February 2010. According...
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New trade fairs in Düsseldorf in 2010
Date: 2010-03-22 08:00:00
Messe Düsseldorf GmbH will organise two brand new trade fairs this year: with the international glass production, processing and product fair Glasstec they will hold Solarpeq, a solar production equipment...
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Energy drinks are getting stronger in small shops too
Date: 2010-03-22 08:00:00
Nielsen’s data indicate that the ‘crisis mood’ does not have an impact on energy drinks yet. The category changed significantly in the past 2-3 years, the dominance of premium brands...
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No odds beaten
Date: 2010-03-22 08:00:00
On 23-24 February, UKBA organised its Junior Confectioners’ World Championship at Hungexpo, with 17 (23-year old or younger) contestants from 12 countries. Most of the competitors have already participated in...
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Import pig is still cheaper than domestic
Date: 2010-03-22 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...
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An empire of the senses
Date: 2010-03-22 08:00:00
By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...
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Syoss hajformázó termékek
Date: 2010-03-22 08:00:00
Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...
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