Consumer 2.0: changing consumer behavior in Europe

By: trademagazin Date: 2011. 05. 10. 13:07

According to the Cetelem Panorama international survey; the critical stage of the crisis is the part of the past. Most of the European countries are on the path of growth again.

The Hungarian consumers continue to be pessimistic, although this rate is gradually decreasing year by year. The datas also show that with the economic recession and with the expansion of the Internet, a new type of consumer has appeared: the Consumer 2.0.
A well-informed Consumers 2.0 influences trade: the modern consumer often sees a biased trader in the seller not the classic product advisor – reports tozsdeforum.hu.

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