News and articles

Question
Date: 2009-09-27 08:00:00

In the first six months of 2009, both the weather and the economy were changeable. How would you assess the harvest season and the current state of play in the...

Battery-operated air fresheners energise the market
Date: 2009-09-27 08:00:00

Last year the air freshener market produced a two-digit expansion, but this year growth is losing pace. One third of the market is covered by aerosol products and battery-operated devices...

Twitter tips:
Date: 2009-09-27 08:00:00

5-6 posts a day are enough; Make your posts personal; Ask for the opinions of your followers; Never advertise promotions using the same text; React to comments; Make special offers...

Personalities
Date: 2009-09-27 08:00:00

There are numerous professions which require a characteristic personality and that of chef’s belongs to this category. What makes the best stand out? The funny guy Heston Blumenthal’s eyes are...

Network research answers the following questions of leaders
Date: 2009-09-27 08:00:00

Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...

Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion
Date: 2009-09-27 08:00:00

In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...

It is time to wake up!
Date: 2009-09-27 08:00:00

What does crisis mean? It means that we cannot continue doing things the way we did before, we have to find new solutions. This is true for the FMCG sector...

3,000 companies in the general product group at Anuga
Date: 2009-09-27 08:00:00

The most exhibitors will be represented in the general food product group at Cologne’s Anuga Trade fair in 10-14 October, Márta Kakuk, the fair’s Hungarian representative informed our magazine. Altogether,...

Answer
Date: 2009-09-27 08:00:00

2009 was a special year not only in Hungary, but all over Europe. In each significant fruit growing country fruit harvest was abundant, in terms of both quality and quantity....

Packaged demands
Date: 2009-09-27 08:00:00

Household packaging material sales grew in value and stagnated in terms of volume, compared to last year. The food packaging and baking paper segments both grew by two-digit numbers. As...

Let’s heal the customer!
Date: 2009-09-27 08:00:00

Modern diets do not heal by fasting, but by eating, Bars and restaurants could profit from this fact. In the new millennium health preserving diets focus on what one should...

Wages are stagnating
Date: 2009-09-27 08:00:00

At enterprises with a minimum of five employees and at budgetary institutions, gross average wages improved by 1.3 percent and net average wages increased by 1 percent in the first...

Zewa Deluxe Aroma Spa toalettpapír
Date: 2009-09-27 08:00:00

New Zewa toilet paper brings a spa and wellness atmosphere to consumers’ bathroom with its pleasant scent....

Going forward, even during a recession
Date: 2009-09-27 08:00:00

Present Store based its strategy on constant development and expansion, therefore they managed to grow despite the economic crisis and a stagnating business and promotional gift market. According to Ferenc...

The Wandering Magyar
Date: 2009-09-27 08:00:00

The food basket known by the name of Hungaricum is one of the most straightforward advertising messages: sausage, onion and a pitcher accompany Hungarian flavours. However, in an age of...

SuperShop programme in every SPAR store
Date: 2009-09-27 08:00:00

From 3 September 2009, SPAR Magyarország introduces the SuperShop programme in every SPAR and INTERSPAR store in Hungary. Now 1.5 million SuperShop card owners can use their cards at more...

Most popular segments became more expensive by 7-11 percent in one year
Date: 2009-09-27 08:00:00

According to Nielsen, retail sales of coffee was up by 5 percent in value, surpassing an annual HUF 50 billion in August 2008-July 2009, compared to the same period in...

Cosmetics market prepares for Christmas
Date: 2009-09-27 08:00:00

In value, the market holds its position. In personal body care, shower gels and deodorants are the two biggest sub-categories where special products, innovations and promotions push category sales forward....

Risotto
Date: 2009-09-27 08:00:00

While its cousins, like paella are still something new for us, risotto has become trendy repeatedly. Its a universal dish, suitable for many branches of the catering business and can...

Decreasing production, subdued prices
Date: 2009-09-27 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that shrinking consumption directly affects the processing industry and...

Zewa Zoo Box – dobozos papír zsebkendő
Date: 2009-09-27 08:00:00

Zewa Zoo Box is paper handkerchief in a unique, 3D box with animal figures....

Successful promotion by 60-year old Tchibo
Date: 2009-09-27 08:00:00

Gyöngyi Kovács from Csokonyavisonta was the happy winner of a Volkswagen Golf 6, the main prize of the competition celebrating Tchibo’s 60th birthday. Andrzej Jackiewicz, Tchibo Budapest Kft.’s managing director...

New director at P.O.P-Rafinanz’s BTL division
Date: 2009-09-27 08:00:00

Edit Szabó was appointed the new director of P.O.P-Rafinanz’s BTL division. The promotion and sales support agency continues to expand its BTL activity. Edit Szabó started at Deutsche Messe Ag...

Modern and exclusive messages from coffee brands
Date: 2009-09-27 08:00:00

Private labels are attacking on the coffee market too, but they are successful mainly in the instant segment where functionality prevails over the formality of drinking a good ground-roasted espresso....

Mothers mobilised via the Internet
Date: 2009-09-27 08:00:00

Despite the recession, the baby category is solid in terms of both value and volume, since major indicators hardly changed compared to previous years. Creams, wet wipes and private labels...

We adore rice
Date: 2009-09-27 08:00:00

Risotteria, where their special technolgy enables them to serve risotto from a selection of 42, within five minutes of getting the order. Rice to Riches is another restaurant in New...

Dwindling pessimism
Date: 2009-09-27 08:00:00

According to predictions by GKI, made in cooperation with Erste Bank, the Hungarian economy’s performance probably reached its nadir this summer. External balance is radically improving, while internal balance meets...

Knorr Instant Sajtos gombakrémleves, Knorr Instant Alpesi sajtkrémleves
Date: 2009-09-27 08:00:00

New instant soups from Knorr: Mushroom cream soup with cheese, Alpine cheese cream soup....

Prune enters Activia’s flavour scale
Date: 2009-09-27 08:00:00

The Danone Activia yoghurt line came out with a new, prune flavoured yoghurt. It is delicious and rich in potassium, iron and magnesium. Its Bifidus ActiRegularis-® content contributes to the...

SPAR has won an award again
Date: 2009-09-27 08:00:00

SPAR has won the Convenience Retailer of the Year 2009 competition sponsored by NACS, the ceremony was held on 15th September 2009 in London. The success of SPAR with the...

Oldal

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News and articles

Question Date: 2009-09-27 08:00:00

Battery-operated air fresheners energise the market Date: 2009-09-27 08:00:00

Twitter tips: Date: 2009-09-27 08:00:00

Personalities Date: 2009-09-27 08:00:00

Network research answers the following questions of leaders Date: 2009-09-27 08:00:00

Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion Date: 2009-09-27 08:00:00

It is time to wake up! Date: 2009-09-27 08:00:00

3,000 companies in the general product group at Anuga Date: 2009-09-27 08:00:00

Answer Date: 2009-09-27 08:00:00

Packaged demands Date: 2009-09-27 08:00:00

Let’s heal the customer! Date: 2009-09-27 08:00:00

Wages are stagnating Date: 2009-09-27 08:00:00

Zewa Deluxe Aroma Spa toalettpapír Date: 2009-09-27 08:00:00

Going forward, even during a recession Date: 2009-09-27 08:00:00

The Wandering Magyar Date: 2009-09-27 08:00:00

SuperShop programme in every SPAR store Date: 2009-09-27 08:00:00

Most popular segments became more expensive by 7-11 percent in one year Date: 2009-09-27 08:00:00

Cosmetics market prepares for Christmas Date: 2009-09-27 08:00:00

Risotto Date: 2009-09-27 08:00:00

Decreasing production, subdued prices Date: 2009-09-27 08:00:00

Zewa Zoo Box – dobozos papír zsebkendő Date: 2009-09-27 08:00:00

Successful promotion by 60-year old Tchibo Date: 2009-09-27 08:00:00

New director at P.O.P-Rafinanz’s BTL division Date: 2009-09-27 08:00:00

Modern and exclusive messages from coffee brands Date: 2009-09-27 08:00:00

Mothers mobilised via the Internet Date: 2009-09-27 08:00:00

We adore rice Date: 2009-09-27 08:00:00

Dwindling pessimism Date: 2009-09-27 08:00:00

Knorr Instant Sajtos gombakrémleves, Knorr Instant Alpesi sajtkrémleves Date: 2009-09-27 08:00:00

Prune enters Activia’s flavour scale Date: 2009-09-27 08:00:00

SPAR has won an award again Date: 2009-09-27 08:00:00

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