News and articles
Lessen the mirelit brick
Date: 2008-03-28 08:00:00
There is a shortage of some vegetables a result of last year’s drought. When stocks run out, we will have to wait until the season arrives. Refrigerating enterprises have only...
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InBev strategy a sucess
Date: 2008-03-28 08:00:00
InBev, the mother company of Borsodi Sörgyár Zrt. achieved growth in all areas last year. Sales expanded by 4.7 per cent in terms of quantity, while revenues rose by 7.2...
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Trapped colours
Date: 2008-03-28 08:00:00
Spotless colour trap tissues help to prevent different colour clothes leaving stains on others during washing. They have been present in the Hungarian market under the brand name Grey since...
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Experienced newcomer
Date: 2008-03-28 08:00:00
Sándor Kovács, the winner of the Hungarian qualifying round for Bocuse d’Or is an experienced competitor. He has been working as a cook and later as a chef for thirty...
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Double enjoyment
Date: 2008-03-28 08:00:00
Journalists from The Publican’s magazine have sampled all the existing combinations of four beverages, red, wine, white wine, Baileys, Grand Marnier and four kinds of chocolate. Common milk chocolate with...
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Visiting neighbours
Date: 2008-03-28 08:00:00
The Slovakian economy has certainly caught up with us. However, they are producing 8 per cent growth, while we are producing stagnation. We can see significant differences in their retail...
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Stores opening
Date: 2008-03-28 08:00:00
Spar, Gyöngyös Open: 31 January Chain: Spar Store space: 835 m2 SKU: several thousand Tesco, Albertirsa Open: 8 February Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Spar, Százhalombatta Open:...
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Caps for SIÓ
Date: 2008-03-28 08:00:00
The five month HoReCa campaign of SIÓ-Eckes Kft. is to begin in April. The campaign is aimed at mobilising waiters and bartenders to collect as many SIÓ and Hohes C...
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Exceptional advertising for softeners
Date: 2008-03-28 08:00:00
Fabric softener is the sixth largest among the 60 categories of chemical products monitored by Nielsen. Total annual sales amount to almost HUF 13 billion. Sales increased by 6 per...
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Aiming for stars
Date: 2008-03-28 08:00:00
Tamás Széll, sous-chef of Onyx restaurant finished in first place in the Tradition and Evolution 2008 competition organised by the Hungarain Gastronomical Association. Though he was the youngest competitor in...
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How is tomorrow’s drink made?
Date: 2008-03-28 08:00:00
According to a report published in USA Today, nothing is left to chance during product development of Coca Cola. A joint venture has been set up with the Chinese Academy...
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Steve Martin and Gary Colleran: Sold!
Date: 2008-03-28 08:00:00
How can we make it easier for our customers to buy from us? In my opinion, Steve Martin and Gary Colleran have found the answer in their book. Steve and...
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Fanta World Zöldalma/Fanta
Date: 2008-03-28 08:00:00
We regularly bring you flavours from all over the world with the help of Fanta....
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Animated Fanta world
Date: 2008-03-28 08:00:00
Special visual effects and new characters have been developed for the new Fanta campaign. Coca-Cola is increasingly focusing on innovative advertising tools instead of traditional ATL. No text is used...
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Kométa sponsoring vocational training
Date: 2008-03-28 08:00:00
This year, the annual competition for schools providing vocational training for the food sector was organised by Kinizsi Pál vocational school in Kaposvár. Part of the competition was hosted by...
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Hard time for private labels in the market of chewing gum
Date: 2008-03-28 08:00:00
Retail sales of chewing gum show dynamic expansion. Sales were up by 28 per cent last year, compared to 2006, with total sale exceeding HUF 14 billion. Adult products account...
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Fabric softeners with exotic fragrances and attractive packaging
Date: 2008-03-28 08:00:00
The market of fabric softeners is expanding dynamically in Hungary. There has been a shift in consumption towards concentrates and manufacturers are reducing the assortments of normal softeners. – Expansion...
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Tradition and Evolution 2008.
Date: 2008-03-28 08:00:00
According to Viktor Segal, a member of the jury, the most important result of the competition was that the number of participants had almost reached 50. Not only chefs, but...
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Bottomless plates and bottomless stomachs
Date: 2008-03-28 08:00:00
Brian Wansink, a professor at Cornell university has stirred up controversy with his latest book “Eating without thinking”. He is saying that in order to live longer, we need to...
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Notes to a book review
Date: 2008-03-28 08:00:00
Not even marketing, or trade marketing tools or loyalty programs can guarantee a competitive advantage in the long run. Sales personnel are still the key figures in sales. Most companies...
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NESTEA Vitao Vörös tea/NESTEA Vitao
Date: 2008-03-28 08:00:00
NESTEA Vitao Red Tea is rich in minerals, has low acid content, and its high anti-oxidant content can help to slow down ageing and reduce the negative effects of oxidation...
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New owner for Mona Hungary
Date: 2008-03-28 08:00:00
A change in ownership effecting four companies of the Mona group, including Mona Hungary Kft. has taken place. The new owner is NÖM AG (Niederöstereichische Molkerei Aktiengesellschaft). NÖM AG will...
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Hot drinks after alcohol
Date: 2008-03-28 08:00:00
Zsolt Mihályffy was appointed the head of the sales organisation of the Coffee and Tea division of Sara Lee Hungary Zrt in January 2008. He had begun his FMCG career...
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Chewing gum brands in zones
Date: 2008-03-28 08:00:00
Chewing gum is a category where spectacular growth is not the result of the expansion of private labels, but of innovation. Sales of chewing gum increased by over a quarter...
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Instore Audit: a review of store space
Date: 2008-03-28 08:00:00
Excellent plans are worked out for instore sales promotion and BTL communication. However, the question is: how are these implemented in everyday life? Data from Nielsen Instore Audit shows that...
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Déryné Café
Date: 2008-03-28 08:00:00
This place is a peculiar mix of a cafe, bar, bistro and confectionery for guests with money to spend. Spectacular interior design, a friendly little restaurant-corner, a little cafe-atmosphere, all...
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Training cooks with iPod
Date: 2008-03-28 08:00:00
Though iPod is no more for most people than a personal music storage device, it is also increasingly used in education. The Culinary Institute of America's (CIA) ProChef Podcast course...
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