News and articles

China aims to be world's number one tourist destination

The current trends would suggest that until 2015 China will be the world's number one tourist destination – said Taleb Rifai, Secretary-General of the UN Tourism Organisation (UNWTO) in the...

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New owner at Naturland

The company previously was belonging to the interest of Szabó József, was acquired by the NV Holding Company. The company owned by Nyíri Viktor will buy the part of Naturland...

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Lighter, eco friendly champagne bottles to come

In the homeland of champagne in the French province of Champagne, champagne glasses will be replaced with more environmentally-friendly bottles. Instead of the former used 900-gram bottles, the champagne factories...

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Tesco may expect labour proceedings

The Union of Independent Commercial Workers will turn to the labor affairs court in every affected counties. The union wants to achieve that Tesco have to pay equal wages to...

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The first self-service warehouse opened in Hungary

Nearly for 50 years, a large part of Americans do not store unnecessary stuff at home, rather in self-service stores. In the specially-built warehouses anyone can rent storage place. The...

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Organic food products cope with the crisis rather well

Market researchers say that in most countries the crisis did not decrease the demand for organic products. However, Hungarian retailers say the growth has stopped. In Europe’s leading ‘organic states’...

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New meat sales director at Kométa

From 1 January 2010, András Lengyel is the new sales director of KOMÉTA ’99 Zrt.’s meat branch. András Lengyel (40) started his career at Unilever Magyarország Kft. in 1994 and...

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Non-food categories perform well at Henkel

Henkel group’s washing-household cleaner and cosmetics branches did well last year: the former expanded by 2.9 percent, while the latter realised a 3.5-percent growth. Due to the economic crisis, the...

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Energy drinks kept flying high last year

While value sales of the 90 food categories measured by Nielsen grew by 2 percent on average, energy drinks skyrocketed with 18 percent in December 2008-November 2009. The annual market...

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Educational macro analysis

László Sólyom’s Wise Men’s Board and its team of experts recently published its book ‘Szárny és Teher’, which places great emphasis on improving the level of education in Hungary. Representatives...

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Retail still flying low

Retail sales continued to decline in November, according to KSH’s quick report. Volume sales of retail stores were down by 5 percent in the first eleven months of 2009 and...

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Popai Hungary

Enter the competition 11 February-7 May 2010 is the period assigned to enter the POPAI Awards UK&Ireland competition, in 18 categories. Results will be announced in July. GlobalShop 2010 On...

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Schwarzkopf Essential Color tartós krémhajfesték

Cindy Crawford reveals the secret of her beautiful hair colour: Essential Color, the first permanent colour from Schwarzkopf which contains natural ingredients and no ammonia. White tea and lychee extracts...

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Young chef on the top

Tamás Széll (27), the winner of Tradition and Evolution 2010 is the sous-chef of Onyx restaurant. Q: Are you the best Hungarian chef in the 30-35 age group? A: No....

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RAUCH opted for new agency

RAUCH Hungária Kft. chose a new creative agency: Grey Advertising won the two-round invitational tender. Grey Budapest prepares and manages RAUCH’s complete ATL and BTL activities from February 2010. According...

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New trade fairs in Düsseldorf in 2010

Messe Düsseldorf GmbH will organise two brand new trade fairs this year: with the international glass production, processing and product fair Glasstec they will hold Solarpeq, a solar production equipment...

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Energy drinks are getting stronger in small shops too

Nielsen’s data indicate that the ‘crisis mood’ does not have an impact on energy drinks yet. The category changed significantly in the past 2-3 years, the dominance of premium brands...

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No odds beaten

On 23-24 February, UKBA organised its Junior Confectioners’ World Championship at Hungexpo, with 17 (23-year old or younger) contestants from 12 countries. Most of the competitors have already participated in...

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Import pig is still cheaper than domestic

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that the production price of domestic pork fell by...

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An empire of the senses

By Digital POP we mean all those modern technology solutions which use some kind of device to influence the buying process. Trade magazin and Magyar Telekom and its now Origo-owned...

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Syoss hajformázó termékek

Professional hair styling at an incredibly favourable price. Agency: BBDO Budapest Customer: Henkel Magyarország Kft. Product: Syoss hajformázó termékek Apperance: RTL, TV2 és kábelcsatornák Period: February–March...

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Small spring cleaning

The months of crisis slowed down the growth of specialised cleaning products. According to Nóra Szőts, Unilever Magyarország Kft.’s category operations assistant manager, 2009 brought significant changes on the market....

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Unstained donation – the first laundry opened in the country

The second ‘Unstained donation’ programme ended on January 27, when the first laundry employing homeless people was inaugurated in Veszprém. Vanish supported the Hungarian Maltese Charity Service’s laundry with HUF...

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SPAR’s further expansion in 2009

Last year SPAR turned the 177 acquired Plus stores into SPAR shops. 2 INTERSPAR and 5 SPAR supermarkets were also built. The company’s consolidated turnover was HUF 397.3 billion –...

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New flying record with support from Red Bull

Red Bull supports a new world record attempt: Felix Baumgartner intends to break the sound barrier by jumping off from a hot-air balloon at a height of 36,500 metres, wearing...

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The ‘beauty’ of the trade

Confectioners’ Product Competition and Show was one of the main attractions at the 16th UKBA International Trade Fair for Confectionery, Bakery and Gastronomy. Junior confectioners were awarded in the cake...

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Foreign debt is shrinking

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, the Hungarian economy will stagnate in 2010. Depending on the economic policy of the next government, budget deficit will...

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POS-002

In January 2010 POS Media Europe’s offices, present in 7 countries, ran nearly 100 campaigns. After the Christmas rush companies took a break, preparing for the next campaign efforts. This...

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FMCG-Ball

The second ball for the FMCG sector organised by Trade magazin and Lánchíd Klub was attended our guests on 27 February. We invite you to the third FMCG-Ball next year...

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