News and articles

WU2 Next extra erõs XXL hajzselé

The Next Extra Srong Hair Gel by WU2 will appear on shelves in „Limited Edition” 200 millilitre units....

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Szentkirályi over 5 billion

Total revenues of Szentkirályi Ásványvíz Kft. exceeded HUF 5 billion in 2007, with an increase of 16 per cent compared to 2006. They are planning to reach 6 billion this...

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Pasta Wednesday

Gyermelyi Pasta Wednesday is a promotion for restaurant guests. Pasta fans will be able to sample Gyermelyi specialities in 300 restaurants at half the normal prices on 16. April. This...

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Magnetic beer brands in hyper markets

Since beer sales grew last year, even though it was a difficult year for everybody, optimism regarding 2008 seems to be justified. As a result of new strategies, hyper markets...

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Digital Signage – the future is here!

– Technological progress brings about new and specialised marketing solutions like Digital Signage, usually regarded as a form of home advertising – says–Attila Csizmadia, chairman of the Digital Signage Division...

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Arriba Taqueria

How can an authentic taqueria be designed to meet Hungarian HACCP regulations? It is not easy, but the owners of Arriba Taqueria are doing well. The management is of Mexican-American...

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Based on paper

Problems with hygiene can seriously damage the prestige of HoReCa units. Paper articles of adequate quality play a major role in the way the business is perceived by guests. According...

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Orbit töltött rágó Spearmint és Peppermint

A liquid filled chewing gum which has achieved spectacular success world-wide, is to be added to the Orbit assortment in April 2008....

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Montice Probiotikus ivójoghurt

Yoghurt product fermented with a pro-biotic culture, which plays an important role in leading a diverse and balanced lifestyle and in sustaining health....

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Uninterrupted expansion by Kékkúti

Total revenues of Kékkúti Ásványvíz Zrt. from sales of mineral water exceeded HUF 12 billion last year. The three Kék-kuti brands, Theodora, Nestlé Aquarel and Perrier held a combined market...

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News

Tourism treated unfairly? According to Tamás Károvits, member of the board of the Budapest section of MATUR, this sector is not treated like it should be by the government. The...

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Date Swedes and drink beer with Romanians!

A survey has been prepared about European beer culture by the market researchers Added Value for SABMiller. 7,500 consumers have been interviewed in 15 European countries for the survey. There...

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Instore: the moment of truth

Cheapness is till the key consideration regarding instore tools, but at least cardboard displays are becoming increasingly attractive. Companies specialising in instore communication are confident however, that western solutions will...

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Coffeeheaven

Another international cafe chain has arrived. Their first cafe was opened eight years ago in Poland and today they have 44 cafes there. The unit opened in Ferenciek tere is...

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Food still fuelling inflation

In February 2008, average consumer prices were 1.1 per cent up compared to January and 6.9 per cent higher than in the same month of 2007. Food prices were up...

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Mester Könnyû csirkemellfilé grillsonka Mester provanszi ízesítésû csirkemellfilé-sonka

Owing to its protective gas packaging, it has a long shelf life. Its speciality comes from the Provance flavouring and grilling....

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Coca-Cola/Happiness Factory

Happiness Factory – the movie shows us the fairytale inside world of a coke machine and also shows us in a creative way what happens when the machine runs out...

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Revenues of Henkel CEE over EUR 2 billion

Revenues of Henkel Central Eastern Europe (Henkel CEE) grew by 17.7 percent to EUR 2,214 billion in 2007. Each division of the company produced double digit growth in 2007. A...

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Faktoring ABC – about factoring in simple terms

We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...

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Less households buying private labels

According to data from the ConsumerScan of Gfk Hungária, beer consumption rose last year both in terms of value and quantity. Sales were up by 5,6 per cent in terms...

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Fighting instore theft

There is no such thing as perfect security. Store owners can do no more than to make life as difficult for thieves as possible. Expensive products can be fitted with...

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Together, with professionals

“Find out what people want and sell it to them” is an American proverb. The concept described below is a perfect example of this principle being applied. According to surveys,...

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Barbecue season to start early

The Agricultural Business Research Institute (AKI) monitors trends in the world markets of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...

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Babafalat Friss tanyasi jércecombfilé, babáknak

It is never to early to start following a healthy diet based on natural ingredients....

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SIÓ prémium

A nice moment, a well-known face, our everyday environment, all making us feel ourselves to be at home in the World, just like a well-known flavour. Our World. SIÓ. Agency:...

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Slimmer Univer products

The packaging of mayonnaise and a number of other Univer flavourings have also been redesigned. Flasks have become slimmer, with a more curved and more feminine shape. Main design elements...

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FMCG retail chains ranking

21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...

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Drugstores holding largest market share in body lotions

Hand and body lotions are expanding categories with sales showing an increase of 10 per cent in terms of value and 8 per cent in terms of quantity last year....

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What really matters is inside

When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...

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Restaurant on-line

We respect restaurants which take the trouble of regularly up-dating their web sites. We only discuss good web sites of good restaurants so that everybody can learn from the mistakes....

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