News and articles

Fütyülõs Raspberry with honey

A new flavour, Raspberry with honey will be added to the Fütyülős product line which enjoys growing popularity among young people in Hungary. The fruitiness of raspberry and the silkiness...

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P&G, Spar: effects of IT on business processes

134 IT experts from 23 countries discussed the effects of technological development on FMCG trade at the “CIES – The Food Business Forum” conference in Monte Carlo, in March. After...

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Child-friendly Pöttyös

The web site of Pöttyös Túró Rudi intended specifically for children www.pottyoskapitany.hu, has officially been classified as „child-friendly”. This title was awarded under the program „2007 – the year of...

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Being different is a matter of life or death

„Either you are different from your competitors, or you are dead”. This was the topic to be discussed at the ECR Europe conference held in Milan, in April. The above...

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Univer: not merely new packaging

Univer Product Zrt. begun selling Norbi products under the Update 1 code in May 2005. They have 10 Update products, like mayonnaise, ketchup and mustard. Joining the program did not...

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Children fond of inventive gifts

It is not very difficult to communicate with children, but manufacturers should be aware of the increasingly strict regulations applicable to this activity. Maresi Foodbroker Kft. has several products for...

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adidas Pure Lightness

Pure Lightness represents a new feeling among adidas perfumes for ladies. It encourages women to enjoy life and have fun – free of commitments and expectations....

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Fanta Mango

Enjoy discovering the World of Fanta! This is an invitation to discover new countries, and constantly renewed Fanta flavours, to visit the world of Fanta. Agency: Starcom médiaügynökség / Ogilvy&Mather...

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The stores of tomorrow

All participants at the conference were interested in the direction of change resulting from the increasing use of IT. Experts from Edcon, Casino and Edeka reported their experiences related to...

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Borsodi still the market leader

Revenues of Borsodi Sörgyár reached HUF 44,3 billion in 2006. According to data from the Hungarian Association of Breweries, Borsodi beer was the moist popular brand last year. Sales of...

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Participants and exhibitors

Heads of the largest FMCG companies held 150 presentations in three days. The conference titled “Passion for growth” was attended by 2,200 participants, with five Hungarians among them. 42 companies...

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Good evening! – 10 per cent plus

Products of Detki Keksz Kft. have been available under the Update label since autumn 2006.. Jó estét! wheat biscuit has been developed specifically for the program, and they will soon...

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Opposite groups drink spirits

According to data from the joint database of GfK Hungária and Szonda Ipsos called Product Media Index, less than one out of three Hungarians drink spirits. 6 per cent of...

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Astor LYCRA Flex Ultra

Astor LYCRA Flex Ultra white nail whitener and glittering French manicure....

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Theodora

The film uses emotions and the dynamism projected by emotions to present Theodora mineral waters and the fact that they are an organic part of our everyday life, the best...

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Zwack partners sampling new products

Izabella and Sándor Zwack invited owners of wine and delicacy stores to Zwack Visitors Centre, to a dinner complemented by a visit to a museum and sampling of new wines...

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ECR= efficient consumer response

ECR is the abbreviation of. Efficient Consumer Response, while ECR Europe is an organisation composed of manufacturers and retailers, established in 1994. Their aim is to allow players in the...

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11 Norbi products in the assortment of Szole-Meat

Szole-Meat Kft. joined the Norbi Update system three years ago. Their Update products, developed in accordance with criteria specified by Norbi, have proved to be successful. At least three of...

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Everything in one hand

Lekkerland represents a unique combination of wholesale, logistics and services. For international and regional clients operating on the basis of carefully developed processes and standards, Lekkerland also means reliability and...

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WU2 Next 2in1

A special product developed for men with a sporty, refreshing fragrance. Cleans and conditions efficiently at the same time. We recommend it for every day use for all hair types....

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SIÓ

My world is the world of SIÓ and it has been so for thirty years. SIO organises a major prize game for consumers to commemorate the jubilee. In the advertisement,...

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Polish culture and taste in the Central Market Hall

3. Polish Turist Days in Budapest between 31 Mai and 2. June. On the pleasant event not only the polish folk artist and their works, but the famous polish gastronome...

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Food direct for woman

Slight lady smiles onto the consumer on the cereal's bag, yoghurt is filled in a bottle which forms the woman body, also the chocolate shows the cheesy woman body. Although...

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Bird flu infects two people in UK

Two people have been infected with the bird flu virus that has caused an outbreak on a farm in North Wales. A further nine people are currently experiencing flu-like symptoms...

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Coke in Talks to Buy Highland Spring

Coca-Cola Co. is in talks to buy Britain's No. 2 bottled water brand Highland Spring in a potential 500 million pound ($992.7 million) deal, British Sunday newspapers reported.   The...

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Further problems for Danone in China

More than 118 tons of imported Evian-branded mineral water failed to meet China's food safety standards, according to national quality supervisors. Evian bottled water imported on February 18 contained 100...

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Vanillia again

Coca-Cola North America has reintroduced Vanilla Coke to its 'sparkling beverage' line-up.   The soft drinks company said that the brand relaunch will include new logos and packaging. The company...

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No deal in international coffee talks

Coffee processors and producers will have to wait another year for a new International Coffee Agreement after talks over the last week failed to make a breakthrough.   It means...

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Winter Invasion 2008 – focus on Budapest culture life

This year the event brought 25 500 extra guest nights to the Budapest hotels with the participation of 70 suppliers. Following the success of the first edition of the Budapest...

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