News and articles
Energy costs can be reduced by up to a third with the Hungarian-developed LED system
While the global agricultural and food market is characterized by the negative effects of climate change, extreme weather, and the uncertainty of international logistical disruptions, an innovative technology developed and...
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V4 agricultural chambers act together: European Commission’s plan unacceptable
The Czech, Polish, Hungarian and Slovak agricultural chambers demand a complete change of direction from the European Commission – a joint statement was adopted at their meeting today. The Austrian...
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Agricultural machinery sales have picked up this year
The agricultural machinery market is undergoing a significant transformation worldwide – and Hungary is no exception – which is also influenced by technological development, weather extremes, and the development of...
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Unilever to invest in food factory expansion in Poland
The FMCG food giant is investing over 100m zlotys ($27.5m) into the site, which it says is one of its “key production sites in Europe”. Unilever is to further invest...
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LED innovation can strengthen domestic agriculture
Hungarian-developed LED technology offers a solution to the energy efficiency challenges of agriculture, reducing lighting costs by up to a third. The system of Ledium Kft. provides stable, season-independent lighting...
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Kroger cancels plans for additional CFC, will pay $350M to Ocado
The fulfillment center cancellation — along with the closure of a spoke facility in Tennessee — expands the grocer’s pullback of its e-commerce network. Kroger has canceled plans to open...
Read moreWholesaler Metro Reports Growth In Full-Year Sales And Profitability
German wholesale giant Metro has reported growth in sales and profitability in its full financial year for 2024/25, driven by the implementation of its sCore strategy. The company saw sales...
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KSH: Total agricultural output value increased by 6.2 percent this year
In 2025, agricultural output amounted to over 4.4 thousand billion forints, which is 6.2 percent more than a year earlier. The expansion was contributed by a 10 percent increase in...
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István Nagy: Hungarian agriculture and food industry will be Europe’s top by 2030
Hungarian agriculture and food industry will be Europe’s top by 2030, productivity will increase by one and a half times, added value will double, and the sector’s exports will increase...
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21st European Commerce Day: the market and politics sitting at the same table
On the 21st European Commerce Day the representatives of the National Association of Entrepreneurs and Employers (VOSZ), the government and trade associations discussed issues of partnership, digitalisation and competitiveness. This article is...
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Barry Callebaut develops new chocolate recipes using AI
Swiss company Barry Callebaut is partnering with Chilean AI start-up NotCo, to optimise its chocolate recipes by using AI. The objective is to reduce costs and cocoa usage, as the...
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Coop Switzerland opens railway logistics hub in Zurich
Coop has established a new railway logistics hub in the Hartfeld district of Zurich, which will make it possible to supply more than 70 stores by freight train. By partially...
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Rossmann follows the Korean beauty philosophy
On 6 November Rossmann presented the world of Korean beauty care – K-beauty – at a special event at the Korean Cultural Centre. This article is available for reading in...
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Coop: serving Hungarian families for 30 years
On 13 November the Coop retail chain celebrated its 30th anniversary. This article is available for reading in Trade magazin 2025/12-2026.01 The group has never lost sight of its core values...
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Nine out of ten companies already use boxed GenAI tools
In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...
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University of Sopron introduces standardised AI regulatory framework
In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...
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AI brings Gránit Guru to life
Gránit Bank’s new commercial is about both the future and home. This article is available for reading in Trade magazin 2025/12-2026.01 The main character is the bank’s AI -powered virtual...
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Cybersecurity investments also concentrate on AI
According to PwC’s 2026 Global Digital Trust Insights survey, companies will spend 36% of their cybersecurity resources on AI over the next 12 months, more than on cloud security (34%),...
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Retail sales in a trap of uncertainty
Retail turnover cannot break out of the uncertainty trap. Even though real wages increased by nearly 6 percent, household consumption expenditures fell significantly short of this. The discrepancy between potential...
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KSH: retail turnover in October exceeded the same period of the previous year by 3.1 percent and the previous month by 0.5 percent
2025. In October, the volume of retail trade turnover exceeded the same period of the previous year by 3.1 percent, both according to raw and calendar-adjusted data, the Central Statistical...
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Hungary’s Nutridude peanut butter is a huge international success
Nutridude peanut butter has quickly gained international recognition: both the roasted banana and the roasted apple varieties received favourable reviews at the prestigious Great Taste Awards. This article is available...
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Domestic berry production could get a boost
The University of Sopron and its partners are teaming up to revitalise the Hungarian berry sector, which had to face serious challenges in recent years. This article is available for...
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Transition to a plant-based diet could transform the labour market in agriculture
According to research by the University of Oxford, the global transition to a plant-based diet could reduce demand for agricultural labour demand by 5-28% by 2030, mainly due to the...
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Oatly develops oat milk for automatic coffee machines
Oatly’s latest product, Baristamatic oat milk has been developed specifically for automatic coffee machines in the United Kingdom. This article is available for reading in Trade magazin 2025/12-2026.01 The company...
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Dietitians recommend more conscious protein consumption
According to a joint survey by Danone Magyarország and the Hungarian Dietetic Association (MDOSZ), the protein consumption of Hungarians is still not conscious enough. This article is available for reading...
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Vegan summit in Budapest
On 22 November Hungary’s first international vegan summit, Vegan Summit Budapest was held in the Europa Event Center. This article is available for reading in Trade magazin 2025/12-2026.01 The event...
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Tradition and innovation characterize this year’s Christmas candy market
Hungarian confectionery manufacturers are expecting a balanced season this Christmas. According to an overview prepared by the National Chamber of Agriculture and the Association of Hungarian Confectionery Manufacturers, interest in...
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Giving Friday: charity instead of promotions, dm donates 42 million forints
Dm has changed the color of Black Friday this year, and instead of promotions, it is donating 5 percent of its total turnover on November 28, more than 42 million...
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Plant-based meat by Impossible Foods is safe for professional athletes too
Impossible Foods has made history with its Impossible Beef and Impossible Burger products, which are the first plant-based products to receive NSF Certified for Sport® certification. This article is available...
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