News and articles
Lower biscuit and wafer sales than a year before
Date: 2010-03-22 08:00:00
According to GfK Hungária’s Consumer Scan survey, in the November 2008-October 2009 period Hungarian households bought 11 percent less sweet biscuits than a year earlier. Biscuit selection, honey macaroon and...
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He was convincing!
Date: 2010-03-22 08:00:00
Gábor Kostyál, the chef of Helikon Hotel in Keszthely, won the Bocuse d’Or Selection Hungary. Q: You prepared really well! A: Two years ago I lost by a whisker, so...
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Convenience in Europe
Date: 2010-03-22 08:00:00
Which products do consumers prefer, where do they buy them and when do they buy them? The Convenience & Marketing Department of the European Business School in Oestrich-Winkel published a...
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Taft Volume Dús hatás – száraz, igénybe vett hajra hajlakk és hajhab
Date: 2010-03-22 08:00:00
Perfect hold and long-lasting volume....
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Wincor Nixdorf, the stronghold of cutting edge technology
Date: 2010-03-22 08:00:00
One thousand Forints in the cash register is only worth 930 for a food store. The missing amount is the average cost of handling. New CINEO cash management systems, developed...
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Everything for the little ones
Date: 2010-03-22 08:00:00
Despite the number of babies born decreasing, the selection of baby products is widening. Krisztina Antal, Nestlé Hungária Kft.’s trade marketing manager is of the opinion that young mothers do...
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SPAR shopping bags support charity
Date: 2010-03-22 08:00:00
SPAR collected more than HUF 13 million for the Hungarian Maltese Charity Service by donating 1 Forint after each plastic shopping bag sold. On 27 January 2010, Péter Feiner, the...
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1 million-Forint main prize won
Date: 2010-03-22 08:00:00
Maspex Olympos Kft.’s 4-month prize game ‘Play for a million!’ ended – consumers had to send in 3 LaFesta, Brumi, Ekland or Coffeeta barcodes to participate. Besides the main prize,...
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Tomato and sweet corn on top
Date: 2010-03-22 08:00:00
In December 2008-November 2009, canned vegetable retail sales augmented by 11 percent in value, but diminished by 3 percent in terms of volume – states the Nielsen Retail Index. The...
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The hero of our age
Date: 2010-03-22 08:00:00
He is trying to lock out the world; the chef is cooking in his box with great enthusiasm and concentration. At almost the same time another contest is taking place...
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Private labels leap forward
Date: 2010-03-22 08:00:00
When we bought food last year, almost every 4th Forint was spent on private label products – this amounted to HUF 300 billion, according to Nielsen. In the case of...
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Joya szójaital UHT, kalciummal, csokoládé-, vaníliaízben
Date: 2010-03-22 08:00:00
Popular Joya soy drinks are now available in 200 ml version....
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Two minutes ahead of the Chinese
Date: 2010-03-22 08:00:00
– We keep analysing the work processes and looking for ways to improve productivity and to cut costs – says Markus Vüllers, who guides us when visiting the plant. We...
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Retro 4 (in memoriam listing)
Date: 2010-03-22 08:00:00
Since Act 95/2009 on the prohibition of unfair market conduct by the suppliers of the food product life cycle entered into force, several conciliation meetings were organised by the trade....
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Another petrol station chain in the portfolio of POS Media Hungary
Date: 2010-03-22 08:00:00
POS Media Hungary signed an agreement with Shell Hungary Zrt., the operator of 250 petrol stations in Hungary. Now POS Media can reach 3 million customers per month at petrol...
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Special shoppers’ forum in INTERSPAR
Date: 2010-03-22 08:00:00
At the INTERSPAR in Allee shopping centre in Buda there was a special shoppers’ forum on 18 February for gluten- and lactose-sensitive people, who shared their opinion about the chain’s...
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Home court advantage
Date: 2010-03-22 08:00:00
Traditional flavours hold on to their leading position among canned products and jams. However, globalisation brought new trends as well. Nielsen’s data suggest that in the second half of the...
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Franchise news
Date: 2010-03-22 08:00:00
A sea of cafés We asked Dr László Gerlán, the CEO of Formative Zrt. about the chances of coffeehouse chains about to enter Hungary – Starbucks (USA), C House Coffee...
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We are looking for promotions more and more consciously
Date: 2010-03-22 08:00:00
Price reductions and promotions are of highlighted importance these days, especially in the case of basic food products – reveals Shopping Monitor 2009/2010, a study by GfK Hungária. It also...
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Joya Finesse főzőkrém
Date: 2010-03-22 08:00:00
Joya Finesse soy-based cooking cream can be used the same way as cream....
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‘Sweets resist the crisis’
Date: 2010-03-22 08:00:00
The line cited above is the main conclusion of the Nielsen research – conducted in five countries – that was commissioned by Sweets Global Network, an international sweets trade association...
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Evil rates
Date: 2010-03-22 08:00:00
From retail’s point of view, the most important question last year was whether the decline in demand and turnover already hit rock bottom or it could still go lower? Another...
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SPAR – all year round campaign
Date: 2010-03-22 08:00:00
SPAR Magyarország Kft. launched a year-long campaign called ‘Our Hungary, our SPAR’, with the aim of promoting excellent Hungarian products from domestic producers and suppliers. In 2009, 68 percent of...
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Cleaning product average prices augmented
Date: 2010-03-22 08:00:00
The market of household cleaning products contracted by 2 percent last year, with retail sales amounting to HUF 20 billion – states the Nielsen Retail Index. General cleaning product, scrubber...
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Everything by iPhone
Date: 2010-03-22 08:00:00
iPhone owners are an important target group for bar and restaurant owners. In November, an official statement by Apple revealed that more than 100,000 applications can be downloaded for iPhone...
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New, standard measurement on the radio market
Date: 2010-03-22 08:00:00
From January 2010, the Hungarian radio market applies a new, standard, hybrid method for measuring its audience: it was developed by the consortium GfK Hungária–Ipsos and soon the first official...
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Még frissítőbb és természetesebb az Apenta!
Date: 2010-03-22 08:00:00
Apenta mineral water-based soft drinks are produced without using artificial colouring from March 2010....
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ProSweets – a suppliers’ fair
Date: 2010-03-22 08:00:00
Pro Form Kft. represented Hungary at ProSweets, the trade fair of confectionery suppliers. 325 companies came from 30 countries to meet 19,000 trade visitors. The fair showed that machinery manufacturers...
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GROW Group becomes independent
Date: 2010-03-22 08:00:00
GROW Group, one of Hungary’s leading human and organisation development groups ended its cooperation with TMI International and became an independent Hungarian brand as of January 2010. The Group won...
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